SEO for beginners: Your easy entry into the world of search engine optimisation
Are you completely new to SEO and feel overwhelmed by all the technical terms and techniques? Don't worry, many people do - and that's exactly why you're here. SEO (search engine optimisation) is not as complicated for beginners as it often sounds. With a few basic steps, you can achieve your first successes and learn how to make your website visible in the long term. In this article, you will learn everything you need to know as an SEO beginner to get started - without frustration, but with clear goals.
What is SEO and why is it so important for beginners?
SEO stands for "Search Engine Optimisation" and describes the process of optimising websites for search engines such as Google. The aim is to appear as high up as possible in the search results and thus attract more visitors to the website.
Why is SEO so important?
- Around 75 % of users click on the first three results on Google.
- SEO is a cost-effective way to generate traffic without placing expensive adverts.
- Even for beginners, SEO offers a long-term opportunity to build visibility and credibility.
The basics: How does SEO for beginners work?
1. find the right keywords
Keywords are the terms that users search for when they want to solve a problem or need a service. For beginners, it is important to work specifically with keywords that can realistically be ranked.
- Short-tail vs. long-tail keywords:
While short-tail keywords such as "SEO" are extremely competitive, long-tail keywords such as "SEO tips for beginners" offer better chances of becoming visible. - Tools for keyword research:
Use free tools such as Ubersuggest, Seobility or the Google Keyword Planner to find keywords that match your topic.
2. create content that convinces
Content is the centrepiece of any SEO strategy. As a beginner, you should make sure to write content that is both informative and well-structured.
- Place your main keyword in the title, in the introduction and in one or two subheadings.
- Write texts for people, not just for search engines. Your readers should feel the added value of your content.
Technical SEO for beginners: Don't be afraid of technology
Even though technical aspects of SEO can seem intimidating, there are some simple steps that any beginner can implement:
- Fast loading times: Use tools such as Google PageSpeed Insights to check and optimise the loading speed of your website. Compress images and activate a caching plugin.
- Mobile optimisation: Your website should work just as well on smartphones as it does on a desktop. Responsive designs are a must.
- Secure connection: An SSL certificate (recognisable by "https://") is indispensable today, as it is valued by search engines and users as a security feature.
Common mistakes made by SEO beginners and how to avoid them
1. keyword stuffing
Excessive repetition of a keyword is penalised by Google. Place your keyword strategically and use synonyms to make your text more natural.
2. duplicate content
Duplicate content, i.e. identical content on several pages, can lead to Google not knowing which page should be prioritised. Create unique content for each page of your website.
3. impatience
SEO is a process that takes time. If you want to see results, you need to continuously work on your website.
SEO strategies for beginners: simple and effective
1. use SEO plugins
If you work with WordPress, plugins such as Yoast SEO or Rank Math will make it easier for you to get started. They help you to create meta titles and descriptions, place keywords and improve the readability of your content.
2. create a blog
A blog is a great way to regularly publish fresh content. Write about topics that interest your target group and make targeted use of your keywords.
Example: A blog post with the title "The best SEO tips for beginners" not only shows your expertise, but also gets you higher up for search queries such as "SEO beginner".
3. internal and external links
- Internal links: Link to other content on your website in your texts. This strengthens the structure and helps Google to understand your site better.
- External links: Link to trustworthy sources to increase the credibility of your content.
Why SEO for beginners is not rocket science
SEO may seem complicated at first glance, but the basics are easy to understand and implement. Once you have familiarised yourself with the most important elements, you can make further optimisations step by step.
Remember: It's not about doing everything perfectly straight away, but about continuously improving. Every little step forward brings you closer to your goal of being visible and successful online.
Your next step: learning SEO made easy
Are you ready to master SEO and take your website to the next level? In my "SEO for beginners" course, I'll show you step by step how to:
- Find and use the right keywords.
- Create content that both readers and search engines love.
- Make technical SEO adjustments without being an expert.
As a beginner, you can achieve more with SEO than you think. With the right tools, a clear strategy and a little patience, you can lay the foundation for long-term success. Start now and see for yourself how SEO can help you achieve your goals!