Social media production for BRAX

Social media content production for Brax

As a photographer, the step from classic fashion photography to social media content production or user-generated content (UGC) for companies is an obvious one for me. It's no longer just about static images, but above all about dynamic videos that present outfits in various everyday situations. This year I started creating professional social media content production for fashion brands together with my models in Mallorca. My biggest and most exciting project so far was the shoot for the fashion brand Brax.

With several models and professional equipment, high-quality videos were created at various spots on Mallorca. Although this requires a lot of organisation and preparation for me, it offers fashion companies the opportunity to obtain high-quality material for social media without having to carry out large-scale shoots. This distinguishes my social media content production from conventional UGC projects. 

Brax as a fashion label

Brax stands for high-quality, stylish and comfortable clothing. The company was founded in Herford, Germany, in 1888 and has developed from a manufacturer of men's trousers into a versatile brand that offers both men's and women's fashion. Brax is particularly well known for its perfectly fitting trousers, which are extremely comfortable to wear.

The range also includes shirts, blouses, jumpers, jackets and accessories, all of which impress with their meticulous workmanship and stylish aesthetics. Brax attaches great importance to sustainability and fair working conditions and uses environmentally friendly materials such as organic cotton and recycled fabrics. In spring, Brax booked me for the social media content production on Mallorca - and we shot the summer collection.

Fashion photography for Brax

My work as a photographer is not limited to Frankfurt; Mallorca has become my second home for several years now. The island offers the perfect backdrop for fashion photography. For the Brax shoot, the outfits were sent directly to Mallorca, which was ideal as we produced seven videos with two models and more than twenty different outfits. The label attaches particular importance to the videos having a natural, likeable and positive vibe.

The first videos were produced in Palma, where we showcased elegant satin blouses and crocheted trousers. Most of the social media content production took place in Santañy. The picturesque backdrop and the well-kept, historic buildings provided us with the perfect photo backdrop. Finally, we captured the last outfits at sunset on the beach. At all three locations, we conveyed the light, cheerful lifestyle that Brax stands for.

I am available as a photographer on Mallorca for future social media content productions. Enquiries and bookings are possible at any time.