Lifestyle images
Images in the lifestyle sector? What does that actually mean?
Lifestyleportraits und individuelle Peoplefotografie ist sehr vielfältig. Zum Bereich People- und Lifestyle Fotografie zählt, wie der Name schon sagt, grundsätzlich natürlich jegliches Portraitieren von Menschen. Dazu zählen beispielsweise Business- und Bewerbungsfotos, Teamfotos und allgemeine Portraits. Aber auch Hochzeitsfotografie, Werbefotografie von Menschen, Kinderfotografie, Familienfotografie sowie Fashion- und Lifestylefotografie gehört dazu. All diese Begriffe verschwimmen natürlich in gewissen Bereichen miteinander, daher ist das Wort „People Fotografie“ wirklich ein großer Oberbegriff. In all diesen Bereichen stehen Menschen im Mittelpunkt des Geschehens. Wir spezialisieren uns in diesem Fall konkret auf das Thema Portrait- und Lifestylefotografie.
These two headings alone leave a lot of room for interpretation. Here, too, our main focus is on outdoor photography, e.g. in the form of pictures in nature or pictures in locations matching the theme. Other examples are typical lifestyle pictures in the city with a coffee to go in hand or while shopping. So people photography is clearly about you. About you as a person and about your personal story about yourself, which these pictures should ultimately convey. Here we will be happy to advise you on your request and choose the right locations and the appropriate visual language together with you. Together with you, we first find out in which direction your shooting should go. Then, with the help of so-called mood boards, we create an orientation guide for the planned photo shoot.
For whom is imagery in the lifestyle sector suitable?
People photography is not only interesting for private individuals, but also especially for self-employed people, companies and also start-ups. People photography can help communicate non-verbally with your customers in terms of your marketing strategy. This can be the portrayal of an experienced craftsman working on a construction site. Customer advisors in a sales talk in a realistic situation are also typical. Here, people photography intervenes directly in advertising photography, without it having to be about products. Products can also be market well when people are part of the shoot. As a result, the products no longer appear anonymous and images of people speak the potential customer on a more emotional level.
Our claim
It is important to present people authentically, because pretending is usually conspicuous. I am particularly looking forward to this work with you, because I love working out individual concepts and implementing them in a high-quality way. If you are interested in such a project, we look forward to hearing from you: