3 personal branding tips
How to utilise the emotional impact of images for branding
Images are a powerful tool to evoke emotions and thus strengthen the core competences of a brand. As a company looking to improve its image and visual appearance, there are a few small hacks that can help improve the visual impact on an emotional level.
3 tips for more visibility
1. authenticity: Use images that reflect your corporate culture and values. Authentic photos of your team, your products and your customers create trust and engage your audience. Natural but high-quality, it is worth booking a professional photographer to skilfully capture even normal everyday situations.
2. emotional appeal: The human brain processes images much faster than text. Consciously working with imagery that evokes emotional reactions can be a decisive factor in marketing. Visual capture of iconic moments that tell a whole story should be the goal here. Facial expressions, widely recognised symbols and archetypes can be used. The right image can convey joy, trust or inspiration.
3. colour consistency: Developing a consistent visual style is essential. Consistent colours, fonts and image styles help to make a brand easily recognisable. Most important question: What effect should be achieved? Certain colours trigger certain reactions in the brain. Blue has a professional effect, red is stimulating and green is calming. The associations with colours can be consciously used in branding.
Emotions are a decisive factor in branding. Use images consciously to link positive emotions with your brand. A well thought-out visual strategy can sustainably strengthen your company on LinkedIn and beyond.
More from me
You can find many business images and advertising shots with examples and inspiration in my detailed Portfolio.