Marketing for introverts
How marketing works without showing your face
Let me start with an honest statement: I didn't like pictures of myself at all in the beginning. The idea of making myself the centre of my marketing didn't appeal to me at all - and so I developed other strategies. Marketing for introverts can be just as successful as for extroverts.
5 tips for more visibility
Content marketing: Concentrate on creating high-quality content. Blog posts, articles and informative videos can convey expertise without you taking centre stage.
Social media: Use social media to distribute information about services or products. Relevant information, interesting statistics and inspiring quotes offer the target group added value and ensure that they keep coming back even without personal content. Simply because there is something to learn.
Guest posts: Write guest posts for industry blogs or online magazines. This gives you the opportunity to share your thoughts and knowledge without showing your face. It also generates great traffic for our website!
Email marketing: Send regular newsletters in which you keep your audience up to date with the latest news. This allows you to build a relationship with your subscribers and market your services without having to be present in person.
Customer reviews: Use satisfied customers to gather compelling reviews and testimonials. Good recommendations are powerful marketing tools that use the face of others to make your point.
Introverts can market successfully by focusing on the strengths of their personality, creating high-quality content and using smart strategies to connect with their target audience without putting themselves front and centre.
More from me
You can find many business images and advertising shots with examples and inspiration in my detailed Portfolio.