LinkedIn? No longer a dry business platform, LinkedIn is now almost a must for the self-employed and CEOs. LinkedIn is THE leading platform for B2B networking, career building and personal branding as well as the first port of call for potential customers, partners or employers.
For the self-employed and entrepreneurs, personal branding on LinkedIn is the digital stage for making expertise visible and getting in touch with their target group. But let's be honest - how often does someone land on your profile and think: "Wow, that's exactly the person I want to meet"?
Depending on how good your LinkedIn game is, this happens more or less often. The key lies in your presence. Your image, your content, your message - everything tells a story. And if it's not right? Then people keep scrolling. Visualisation is the first point of contact with your audience.
For years, I have been carrying out personal branding shoots for LinkedIn with the most exciting people in Mallorca and Frankfurt. In this article, I'll share with you everything I've learnt from personal brand shoots with great personalities like Natalie Feigina and from my own presence on the platform.
How LinkedIn works
With over 900 million users, LinkedIn is not just a platform, but a powerful tool for your success. For millions of active German-speaking members, LinkedIn offers endless opportunities to network, share your expertise and make your brand visible. But how exactly does LinkedIn work?
The centrepiece is your posts, your profile and every interaction you have on the platform. They all influence how others perceive you. LinkedIn rewards authenticity, added value and activity. This means that regular posting and genuine interactions with others increase your visibility and strengthen your network.
New to the platform? No problem - here's a short checklist of what you need to look out for. Been around for a while? Then take a look at the points and think about where you can optimise your profile and your content. LinkedIn is a platform that is constantly evolving - and you should too!
Tips for getting started:
- Profile check:Is your profile picture professional? Is your headline clear and concise? Is it recognisable at first glance what you offer?
- Profile text: Don't just talk about yourself, but above all about your customers and the problems you solve for them. This applies above all to your contributions!
- Posts with added value: Share your expertise and give your community something that will help them move forward.
- Network building: Network specifically with 30 % people from your industry and 70 % people from your target group.
- Comments: These are small mini-posts! Interact regularly and LinkedIn will thank you with greater reach.
- Quality: You want to pick up your target group with your personal branding on LinkedIn. This is easiest if both image and text are individual and of high quality!
By the way, you can find my LinkedIn here. I am happy about every new person in my network.
About the LinkedIn Business Shooting with Natalie Feigina
Natalie is one of the impressive personalities who came to me for support in building her personal brand on LinkedIn. The aim of such a shoot is to create authentic and professional photos that reflect personality and expertise.
Mallorca is of course the ideal location for a mix of business looks and a personal touch and maximum versatility of the images. The focus of the shoots was on LinkedIn-appropriate formats: Portraits, dynamic work environments and creative close-ups.
Natalie Feigina is a therapist with more than 20 years of experience. She actively helps managers to swap exhaustion and stress for a healthy balance in the corporate world.
This happens in her practice in Heidelberg, but also in her medical retreats on Mallorca and in Germany. With her innovative health holidays on Mallorca and exclusive health weeks (www.medical-retreat.com) in Germany, it offers female entrepreneurs and female executives in particular a unique opportunity for sustainable regeneration of body and mind.
About Natalie
"Many of my clients are extremely successful in their careers, but they often neglect their health in the process," explains Feigina in an interview with RNZ. "That's why I've developed a concept that not only offers them relaxation, but also personalised solutions for stress management."
Natalie is a mum and entrepreneur. So she knows from her own experience what challenges a demanding everyday life can bring.
Natalie understands the special needs of women in the second half of life and accompanies them sensitively through the challenges of hormonal changes, stress and exhaustion. In her health centre Mein Ruhe Raum (www.mein-ruheraum.de) near Heidelberg, she offers a wide range of therapeutic options from physiotherapy and osteopathy. She also specialises in therapeutic yoga, Ayurveda, health consultations and also offers courses and workshops on stress management and relaxation methods.
Thanks to her many years of experience, Natalie combines modern scientific knowledge with integrative approaches to Ayurveda teachings. Her training combines scientifically based methods from breathing and relaxation therapy with the teachings of Ayurveda and yoga. Natalie is not only interested in theoretical concepts, but above all in enriching her clients through practical experience.
If you would like to find out more about the health weeks and health holidays on Mallorca and in Germany, you can find detailed information and dates on their website!
Natalie is actively working on building a strong personal brand on LinkedIn in order to address customers and partners and make her expertise visible to them using visual and strategic means.
LinkedIn personal branding - the best strategies
If you want to be successful on LinkedIn, you need a clear strategy - personal branding doesn't just happen overnight. With these key tips, if you stick with it, you'll see results quickly.
- Consistency: Your target group will recognise you best if your visual language, content and tone of voice are consistent across all platforms. Post regularly - preferably less, but of high quality - and stay on the ball.
- Storytelling: Facts are good, stories are better. Share experiences, challenges and aha moments that emphasise your expertise and show who you are at the same time. Authenticity creates trust.
- Networking: Comment, share and start real conversations. LinkedIn is not a one-way street - interactions are your way to stay visible and relevant. Build real connections through messages. These connections can become important friendships. A little tip on the side: digital coffee is definitely worth it!
- Visualisation: Professional photos, well thought-out graphics and creative contributions not only make you recognisable, but also interesting. A strong profile picture is your digital business card! If you need help with this, you know where to find me.
- Positioning: Your message should be clear and concise. Define your niche and stay focussed - this is the best way to stand out in a crowded feed.
Incidentally, this doesn't just apply to LinkedIn: a standardised visual presentation on the website, Instagram and the like ensures a consistent personal brand that sets you apart from others. If your target group recognises you at first glance, you are already a whole step closer to your customer acquisition goal.
If you actively use LinkedIn like Natalie to focus on your personality and expertise, you are laying the foundation for your success online.
Your next step: Plan a business shoot that reflects exactly who you are and what you want to achieve.