Find UGC Creator - new projects in photography
Social media has drastically changed the way we consume and share content. The rise of user-generated content (UGC) has not only transformed the dynamics of online communities. It has also opened up new worlds for me as a photographer. Many companies are faced with the challenge of "finding a UGC creator". Therefore, they rely on influencers as usual - we offer a new opportunity here.
My role as a photographer extends beyond simply capturing moments; it involves creating a comprehensive experience for my clients, personal and business alike. For businesses, UGC is a great way to hand over marketing to the direct target audience. Normally, users and influencers handle the creation of the images and videos - I have seized the opportunity and approach this together with my models in a professional environment with high-quality equipment.
But first things first: What actually is UGC, how does the whole topic of finding the UGC Creator work and what advantages does this type of marketing offer?
What is UGC?
UGC (user-generated content) refers to content that is created by users and not by the brands themselves. It therefore includes photos, videos, reviews and other posts created by the community and shared on social media platforms. The content is all about presenting a physical or digital product, service or service in a favourable light.
Whereas in the past it was only influencers with a large following on social media, UGC now also allows small accounts to create content. The reason for this is that the images and videos are shared on the brand's pages and not just on the content creator's pages. This is the key difference between influencers and a UGC creator.
Social media naturally plays a crucial role here. After all, platforms such as Instagram, TikTok and YouTube offer the ideal platform for spreading UGC. Users share authentic experiences and thus create a credible connection to brands. Most people find it easier to identify with other end consumers than with professional models.
Where influencers mainly work with a handheld camera and tripod, I offer companies the combination of professional model and professional photographer. Fashion brands in particular appreciate the high-quality camera equipment and expert post-processing with Photoshop & Co. Our set-up is often more elaborate than that of single UGC creators, whereby we tell a complete story about the products with our photography and videography - more on this later.
The advantage for companies is clear to see here: Whether it's a single influencer or my model/photographer team, the production of content is much cheaper than a complete shoot with numerous professionals and is also more accessible due to the personal touch of the target group on social media. However, finding the ideal UGC creator remains a challenge for many brands.
Video vs. photo in the UGC
The collaboration between models and photographers has met with a great response in the fashion world. We not only deliver high-quality photos for fashion brands, but are also increasingly focussing on video material. The visual dynamics of videos on platforms such as Instagram generate greater reach and engagement. Moving images not only convey style and aesthetics, but also tell stories in a way that photos alone cannot achieve. Photos and videos come from a single source and are thus kept in a consistent style. This ensures a uniform presentation of the brand to strengthen the brand identity.
Finding the UGC Creator and the shooting process: fashion brands, locations, editing
For fashion brands, the shooting process depends on the number of outfits and the briefings. The brands send us their clothes based on the model's size. After receiving feedback on what doesn't fit, we create a plan with different locations. Depending on the briefing, we then create videos and photos at several different locations. The material is then refined in the subsequent image and video editing with Photoshop and Final Cut, including music and other effects.
The timeframe for finalising the material depends on various factors, including the complexity of the project and the client's requirements. Typically, companies receive their content approximately 2-3 weeks after the shoot date. Importantly, shoots for fashion brands are often planned a year in advance in order to present the latest trends in time for the next season.
Locations in Frankfurt and on Mallorca
Thanks to my years of working on Mallorca and in Frankfurt, I have the best locations up my sleeve. For Lascana, we shot 7 different outfits in a variety of locations on Mallorca. The end result is, in addition to the presentation of the products, almost a little trip around my favourite island. With our insider knowledge of locations, we can design the visual content to match the brand aesthetic and the respective requirements.
The collaboration between models and photographers for UGC Creation extends not only to fashion, but also to jewellery and other products. This synergy enables companies to develop a comprehensive visual strategy and tell authentic stories. From the best locations to professional editing, this service offers everything needed to make a visual impact. It also establishes a lasting connection with the target groups.
Finding the ideal UGC creator is not easy for many brands, as the style has to match the respective brand identity. Thanks to a professional approach, my work is not limited to one style, but adapts to the wishes of my clients through strategic planning. In the model section (link) you can also see the models I have been working with successfully for years to offer brands more opportunities for individualisation. 2024 will bring many new and exciting projects. You can reach me for bookings via my contact form or simply book a telephone appointment in my online calendar.
More from us
You can find more business images and advertising shots in our detailed Portfolio.
