Building a personal brand - step by step to visibility
Personality is a brand. The fact is that your expertise is interchangeable in most cases. Whether you are an IT specialist, marketing expert or coach, there is always someone who offers the same service as you. Maybe even better at it.
An infinite number of providers of the same service can be found on the Internet with just one search query. So what makes you and your offer unique? Exactly: your personality. You are the biggest sales factor you have. People come to you because you build your personal brand - and today I'll show you how that works.
Step-by-step guide to building a personal brand
You know what a personal brand is and why it is so important for online visibility. Reminder: You put yourself as a person at the centre of your marketing strategy. This puts your offer, but also your personal values, centre stage. I don't want to keep you in suspense - so let's get straight to the point. Building a personal brand: Your step-by-step guide.
- Self-analysis: Who are you, what are your values and how do you want to be perceived?
The better you know yourself and your values, the better your audience can get to know you. The bottom line: people trust you. Before you launch your personal brand, you should ask yourself some very basic questions. Personal branding is not about inventing a new version of yourself, but about consciously emphasising your authentic personality and values.
- What are my strengths and talents? What can you do that others admire?
- What are my weaknesses? The things you might be able to hand in later.
- What do I want to stand for? What values do you want to convey?
- How do I want to be perceived? As creative, structured, inspiring?
- What is my core offering? What is the one offer that should always be associated with you?
This is your foundation - and you build everything else on this foundation: your content, your visual identity and your communication. Because: people don't buy products or services, they buy trust. And this trust is created when your brand is honest and consistent.
A little tip: write all these points down. You'll be surprised how clear your picture becomes when you see it in black and white.
2. target group analysis: Understand who you want to reach and what your target group expects from you.
Now that you know who you are and what you stand for, the next important question comes: Who are you actually doing all this for? Your personal brand will only be successful if it appeals to the right people - your target group.
- Who are these people? Age, interests, values - what makes them tick?
- What problems or wishes do they have? And how can you help?
- Are they aware of their problem or do you need to make them aware of it? Your content may enlighten or reinforce.
- Where are they staying? LinkedIn, Instagram or rather offline?
- Why are they on the respective platform? Do you want to learn or just be entertained?
The more precisely you know your target group, the more precisely you can design your content and your communication. After all, the best content is useless if it appeals to the wrong people.
My tip: Think of your target group as an Friendin front of the person you are talking to.
3. visual identity: Photos, colours and design as central elements of your brand.
Now it's visible: Your visual identity is the first impression your target group gets of you. You are unique, we've already said that. Your images are just as unique. Ideally, these images, just like other visual elements on your channels, should be unmistakably associated with you. Images, colours and design often tell your story faster than words can. So the question is: How do people recognise you at first glance?
- Professional photos: They are the foundation of your visual presence. Your business portrait should not only look professional, but also authentic and likeable.
- Uniform colours and design: Your colour scheme must suit you and be consistent across all channels - from your website and social media to your sedcard.
- Distinctive elements: A certain style, a logo or even a striking choice of clothing can be part of your recognition value.
Your visual identity is not just "nice to have" - it is your trademark. It makes you unmistakable and ensures that your target group remembers you.
My tip: Work with professionals who understand you and your vision and who can show you as you really are.
4. consistency: Uniformity and consistency across all platforms (social media, website, portfolio)
A strong personal brand thrives on recognition. And this is only possible if you are constantly present. Your target group should recognise you straight away - whether on LinkedIn, Instagram or your website. The question is: How long can you hold out?
There is no list of questions, but a fact: social media is a marathon, not a sprint. You don't have to be present every day. But every other day. You don't have to post every day. But you do have to answer messages and actively engage in acquisition. This is the only way to make real connections and the only way to sell.
Building a personal brand with Hella Willimsky
As a photographer on Mallorca, I don't need to tell you in detail why the Mediterranean island with its diverse locations is perfect for personal brand shoots. If you want to take a closer look at the location, you can find all the information here!
With Hella Willimsky we have fully utilised the Mediterranean atmosphere and the soft light. As a Best Ager model, Hella stands for Authenticity and represents beauty at any age. She has been modelling for 5 years and pursues her dreams and visions with determination and energy. Age plays no role for her.
During our all-day shoot on Mallorca, we focussed on precisely these key points for her sedcard: unbridled joie de vivre. Hella has spent her whole life as a teacher of nutrition and sport dealing with health-related topics.
She still lives her love of yoga, sport and a healthy lifestyle in her private life. This makes Hella's personal brand unmistakable: authentic beauty through an authentic lifestyle. Her sedcard summarises all her values and unique aspects.
Elements of a sedcard:
- Professional portraits.
- Versatile looks that show personality and professionalism.
- Clear, structured presentation of information (dimensions, skills, contact details).
If you want to know what else you need to look out for in a professional sedcard - this way!
Building a personal brand is a lengthy process in which visual content plays a central role. Stay tuned - it's worth it. And you know: if you're looking for a photographer in Mallorca - voilá, you've found one! Your shoot on the sunny Mediterranean island is just a contact request away.
More from us
You can find more business pictures and advertising photos in our extensive Portfolio or on our Instagram page.
