Preparation: the basis for a successful shoot

The day of a photo shoot begins long before the actual shoot date. The preparations are crucial to ensure that everything runs smoothly on the day itself. Before the camera is even used, everything is planned in detail in advance: This includes coordinating with the client, creating a mood board and selecting the right location.

Days or weeks before the shoot, I am in close dialogue with the client to understand their vision and plan the perfect look. We discuss what feeling the pictures should convey, which poses are desired and which outfits are suitable. This results in a clear concept that is realised on the day of the shoot.

I also think about the lighting conditions and how I can make the best use of them. Different times of day offer different lighting moods that give the pictures their special character. The choice of equipment is also made in advance: depending on the light, location and desired image style, I decide which camera lenses and accessories to use.

The shooting day: focus on realisation

On the day of the shoot, it's no longer about the planning, but about the realisation. I arrive at the location a little earlier to get a final overview and check the lighting conditions. Every location has its own peculiarities, and by checking early I make sure that we have the best possible starting situation for the pictures.

As soon as the client arrives, there is a short briefing to discuss the process and create an informal, relaxed atmosphere. A good briefing is crucial: it ensures that everyone involved knows what to expect and can get involved in the creative process. Creating the right atmosphere is a key factor - the more comfortable everyone feels, the more authentic and natural the images will be.

During the shoot, I guide the models through the poses and perspectives discussed in advance. The interaction between photographer and model is a dynamic process: good communication and the right timing are crucial for success. I always make sure to create a pleasant environment in which the model can move and express herself freely. A good "vibe" is the key to natural and expressive images.

What is a brand photo shoot?

A brand shoot is much more than just a simple photo shoot. It is a targeted shoot that aims to showcase your brand, your business or you as a personal brand in an authentic and professional way. The aim is to visualise the core values and personality of your brand in order to build a strong connection with your target group. A brand shoot can be a decisive factor for entrepreneurs, freelancers, influencers and companies of all sizes when it comes to brand presence.

The underestimated work behind a fire photo shoot

While many only have the day of the shoot itself in mind, the majority of the work often remains invisible. As a photographer, I spend far more time behind the screen than behind the camera, because the preparation and follow-up of a brand shoot takes up much more time than you might think.

What is procrastination and why is it so widespread?

Procrastination, often referred to as “procrastinationitis”, describes the repeated postponement of tasks even though we know that they need to be done. Instead, we occupy ourselves with less important things or allow ourselves to be distracted by the flood of possibilities. There are many reasons for procrastination: Fear of making mistakes, excessive demands, perfectionism or simply a lack of motivation.

But the consequences are clear: important tasks pile up, stress increases and we end up feeling dissatisfied. The result is a spiral that is difficult to break.

The opposite side: Being a doer - what does that mean?

A doer is someone who doesn't just talk, but acts. Someone who doesn't hide from challenges, but actively looks for solutions. In my life as a photographer, I have learned that the doer mindset is crucial - be it when organising a shoot or solving unexpected problems on location.

Being a doer means taking responsibility and acting proactively. It's about stepping out of your comfort zone and taking things directly into your own hands. This personality trait has served me well in both my business and personal life and helps me achieve my goals every day.

The advantages of being a doer

1. proactive problem solving instead of procrastination

Procrastination often allows problems to grow unnoticed. A doer, on the other hand, does not wait for challenges to disappear by themselves. They act as soon as a problem arises and actively look for solutions. This proactive approach leads to greater efficiency and productivity - two crucial factors that help us to progress both professionally and personally.

2. sense of responsibility as the key to success

A doer takes responsibility for their decisions and their results. Instead of looking for excuses or blaming mistakes on others, they reflect and analyse. This characteristic is essential in order to learn from mistakes and continuously improve. Procrastination, on the other hand, often leads to responsibility being avoided, which is detrimental to personal and professional growth in the long term.

3. innovative strength and flexibility

Procrastination often inhibits creativity and blocks new ideas. A doer, on the other hand, uses their innovative strength to solve challenges creatively - even under stressful conditions or when unexpected changes occur. As a photographer, I often find that things change spontaneously: The weather doesn't play ball, outfits don't fit as expected, or locations turn out to be unsuitable. In moments like these, my can-do mentality helps me to act quickly and flexibly and always find a solution.

The best restaurants in Mallorca - my recommendations

1st Hotel Cappuccino Mama (Palma)

Cappuccino Mum is my absolute favourite in Palma, at any time of year. The restaurant is located right on the Plaza de Cort, the town hall square, and it's especially magical here at Christmas time. The square is so beautifully decorated that you feel like you're sitting under a canopy. The menu offers a mix of Mediterranean dishes, tasty coffee specialities and delicious cakes. It's the perfect place to take a break and watch the hustle and bustle of the city.

2nd Mar de Nudos (Palma)

Mar de Nudos is located directly on the harbour of Palma and offers a breathtaking view of the luxurious yachts and the open sea. The restaurant combines Mediterranean cuisine with Asian influences, resulting in an exciting and unique menu. Fresh seafood, sushi and creative cocktails make this place a special highlight for anyone who loves good food and a stylish atmosphere. It is always advisable to book a table here early enough.

3rd Japo (Santa Catalina)

Japo is a small, fine restaurant in the trendy Santa Catalina neighbourhood of Palma. As the name suggests, Japo offers Japanese cuisine of the highest quality. The sushi rolls are skilfully prepared and the selection of sake is impressive. This is where urban flair meets Asian cuisine - a must for sushi lovers, because it really is something special!

4th La Bodeguilla (Palma)

La Bodeguilla is a charming, cosy restaurant located in the old town of Palma. It combines Spanish tradition with a modern twist. The tapas are first-class and the wine list leaves nothing to be desired. The Iberico ham platters and fresh seafood are particularly recommended. The cosy atmosphere invites you to end the evening here. I prefer La Bodeguilla in winter, as it's really nice to sit indoors. Here, too, it is always advisable to book in advance.

5th Rooftop Es Princep Restaurant Almaq (Palma)

The Restaurant Almaq is located on the roof terrace of the luxury hotel Es Princep in Palma and offers one of the best views over the city and the sea. The cuisine is Mediterranean-inspired, with fresh ingredients and creative dishes. It is particularly beautiful here at sunset - a real insider tip for a romantic evening.

6th Mhares Sea Club Restaurant (Llucmajor)

The Mhares Sea Club is more than just a restaurant - it's an experience. Located directly on the rocky coast of Llucmajor, the restaurant offers breathtaking views of the turquoise sea. The cuisine is Mediterranean with a focus on fresh, local ingredients. The seafood and delicious paellas are particularly recommended. This is a wonderful place to relax and unwind. Regardless of the dinner and the marvellous sunset there, the beach club also invites you to linger during the day.

7th Selvatge (Selva)

Selvatge is located in the beautiful village of Selva on Mallorca and offers a relaxed atmosphere in a lovingly landscaped garden, where you will enjoy spending time. The cuisine is creative and focuses on fresh, seasonal ingredients from the region. Here you can enjoy delicious dishes that are simple and authentic, perfect for a cosy evening.

8th Chez Camille (Palma)

Chez Camille is a charming bistro known for its relaxed atmosphere and excellent cuisine. It is somewhat hidden away in Palma's old town, but that is exactly what makes it an insider tip. The menu changes regularly, but the French-Mediterranean influences are always noticeable. Perfect for a relaxed evening with friends or a romantic dinner evening.

9th Wine & Food (Palma)

Wine & Food is located in the centre of Palma's old town and is easy to get to - we go here very regularly, usually when we've just come from the airport. The restaurant offers a wide selection of wines and various Mediterranean dishes. There is definitely something for everyone here. The relaxed atmosphere and friendly service make it a place I like to come back to again and again.

10th Anssia Gastrobeach Club (Palma)

Anssia Gastrobeach Club is located directly on the beach and offers a fantastic view of the sea. Sushi fans in particular will get their money's worth here, as the sushi selection is great and super fresh. The relaxed beach atmosphere and high-quality food make this restaurant an ideal place to enjoy island life to the full.