Author: Leandra Weber

Personal brand tips
20 October 2024

9 personal brand tips for your business

Everyone is talking about personal brands these days. If you ask the marketing industry, a personal brand is the only real way to achieve long-term success on social media. At least if you define success in terms of impressions, followers and sales figures. The term is used across the board, but what is a personal brand really? Christine Schneider, a German artist who, like me, lives in Mallorca, is a great example of this.

As a personal brand photographer, I have been working for years with people who sell products and services through their simple presence on social media. This article looks at the secret behind this seemingly easy strategy and explains how personal branding really works. It also ends with my best personal branding tips - from my own experience and from working with strong personal brands.

Branding photography for personal brands on Mallorca

What is personal branding? 

Before we dive into lengthy descriptions, a simple example: Kim Kardashian. JLo. Lady Gaga. All of these women are artists, but also strong personal brands. Most of us have automatic associations with each of these names. Kim Kardashian stands for glamour, luxury, social media presence and the creation of a billion-dollar beauty and fashion empire. Jennifer Lopez (JLo) embodies success, sporty chic and an unrivalled career as a singer, actress and entrepreneur. Lady Gaga is immediately associated with creativity, the courage to be different, provocative style and an enormous influence on pop culture and social justice.

These women have managed to define their personality and style so clearly that their names evoke images and emotions worldwide. This is exactly what personal branding is: the strategic development of a personal brand in which an individual positions herself like a company. A brand consists of a clearly defined identity, values and a unique message that is communicated through consistency and authenticity across multiple channels. Personal branding is about using these elements in such a targeted way that associations with certain qualities and competences are anchored in the minds of the target group. A challenge that Christine Schneider has mastered with flying colours. 

Professional branding photography for creative brands

About Christine Schneider 

Christine is an artist, interior designer and nature lover. Like me, she lives between Germany and Mallorca, after a medical diagnosis of "terminally ill" 23 years ago prompted her to finally follow her dreams. The artist draws her inspiration from interior design, fashion and nature. Both her art and her interior design follow simple, minimalist lines. With elegant, timeless and sculptural elements, her art creates spaces that feel like authentic homes for her clients. Creating beautiful things always brings a smile to her face - an underlying creative cheerfulness that is reflected in all her work, just like her deep connection to the universal force of origin. 

Christine consciously seeks quiet harmony and avoids loud colours. Her preference for natural and soft colours such as beige and brown creates calm, minimalist compositions that captivate with their attention to detail. Excitingly, this is also reflected in her clothing style, which forms a unity with her artworks. This was particularly exciting for me as a photographer - a holistic brand design that appears again and again not only in branding colours, but also in Christine's work and natural surroundings. 

The shoot with Christine in Mallorca in September also resulted in some very special pictures for me. As a mixture of lifestyle and business shoot, we travelled to various locations together. Thanks to her uniform clothing style, the pictures actually correspond exactly to Christine's personal brand - a result that we created together almost effortlessly, in contrast to other shoots.

You can find her on Instagram at @christineschneider.art.

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Personal brand tips: How personal branding works 

With strong personal branding, many self-employed people avoid the nerve-wracking task of customer acquisition. Anyone who is known to the audience for a service or product automates so-called inbound enquiries: people approach you independently to buy without any acute advertising measures. Christine shows us a personal brand that presents itself coherently and consistently. But how do you get there? Here are my best personal branding tips for you!

  • Self-analysis and goal setting

Think about what you want to stand for. What are your strengths, values and unique skills? What message do you want to convey? Define clear goals: What do you want to achieve with your personal branding (e.g. new customers, professional positioning, expert status)?

  • Define target group

Determine exactly who you want to address with your personal brand. What needs and interests does your target group have? Your content and messages should be aimed at these specific people. A solid target group analysis is the basis for the content you will publish. 

  • Develop a unique value proposition (USP)

Formulate what makes you unique and why someone should choose you. Your "Unique Selling Point" (USP) is the centrepiece of your brand and helps you stand out from the competition. In my case, this is my very specific image style for personal branding photography: my presence on LinkedIn ensures that my images reach people who resonate with them. The community then stands with many comments as a sign of trust, and people contact me directly for a shoot. 

  • Define visual and verbal identity

Develop a consistent visual style (colours, fonts, logo, profile pictures) and a clear language. Your visual and linguistic appearance should be consistent and reflect your brand in all channels to create recognition. Christine is a great example of this recognition value - her colours are recognisable everywhere. 

  • Establish an online presence

Optimise your social media profiles (e.g. LinkedIn, Instagram) and create a personal website or portfolio. These platforms serve as a central point of contact for your target group and should clearly communicate your brand message. Start with one platform and don't try to use everything at the same time. Once one channel is up and running, you can expand. 

  • Consistent content creation

Regularly share valuable content that demonstrates your expertise and appeals to your target group. This can be blog articles, social media posts, videos or podcasts that support your topics, values and messages. Provide real added value that helps your followers, but also insights into your personal life. There are many who offer a similar service, but you are unique as a person. 

  • Networking and increasing visibility

Take an active part in conversations, comment on relevant posts and build targeted relationships. The more visible you become in your network, the more your personal brand will be recognised. Create a database of comment buddies and potential customers. Check them regularly to stay present. 

  • Obtain and adapt feedback

Listen to your target group's feedback and regularly evaluate how your brand is perceived. Adapt your strategy and content to ensure that you always remain authentic and relevant. Your personal brand grows with you. 

  • Long-term consistency and patience

Stay tuned! Personal branding is not a one-off process, but requires constant maintenance. Stay consistent in your appearance, content and messages and continuously build your brand. Not every post will go viral, but your perseverance will pay off. 

For a uniform presentation across all channels, you need good image material. The more professional, the better. The shoot is in line with your personal branding - even better! Sooner or later, you will definitely need a professional shoot - if you want it to take place on Mallorca or in Frankfurt, I will be happy to support you!

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How corporate influencers strengthen their brand 
11 October 2024

How corporate influencers strengthen their brand (through visual storytelling) 

Influencer has been an official job title since 2008. At that time, fashion and cosmetics brands used individuals with a wide reach to present their products to as many people as possible, particularly via Instagram. Since then, the profession has developed in many directions. Companies have also recognised that employees with a wide reach in the new media can bring considerable benefits for the corporate culture. The term: corporate influencer. 

Corporate influencers convey a company's image to the outside world via social media. Much of this works through visual storytelling. Professional but authentic image content shows everyday working life and thus conveys an attractive image to future employees, business partners and the press. As a photographer in Frankfurt as well as on Mallorca, I often deal with companies that make targeted use of the reach of their employees. 

C-levels that have actively integrated the concept of the corporate influencer into company structures also end up in my shoots from time to time. Melanie Kleemann, Retail Executive and expert for digital transformation, has experienced the trend of corporate influencing at large companies such as IKEA and P&C at first hand - and revealed the secrets of their success to me. 

Corporate influencer photo shoot
Corporate influencer photo shoot with C-level executive Melanie Kleemann
Corporate influencer photo shoot with C-level executive Melanie Kleemann

What is a corporate influencer?

 A corporate influencer is an employee of a company who represents the company on social media and communicates its values, products or services to the outside world. Content from an "insider's perspective" comes across as more authentic and genuine than traditional advertising. Even if employees present their thought leadership without specific references to the company's values or products, this falls under corporate influencing. Platforms such as LinkedIn, Twitter and Instagram are used to provide insights behind the scenes, share expertise or represent the corporate culture. In contrast to external influencers, corporate influencers work directly within the company, making communication particularly authentic through direct integration into the company's day-to-day operations.

By building a personal brand within the company, such corporate influencers help to strengthen the company's image and reach, build trust with the target group and attract both potential customers and new talent. One example would be Satya Nadella, who uses LinkedIn and other platforms to provide insights into Microsoft's corporate culture. Through his authentic communication about leadership and technology, he embodies Microsoft's values and thus strengthens the brand from within.

Corporate influencers use storytelling by sharing personal stories from their day-to-day work that give an insight behind the scenes of the company. Through their individual experiences and perspectives, they bring their brand values to life - and this requires image and video material that is both professional and authentic. 

About Melanie Kleemann 

Melanie has built an impressive career in the retail sector, characterised by her strategic and operational expertise in turnaround situations and business transformations. For over a decade, she has successfully planned and implemented customer-centric digital transformations at C-level for international companies such as IKEA, Vorwerk and P&C. Her passion extends far beyond digitalisation: her collaborative new leadership focuses just as strongly on engagement as on co-creation by and with customers and employees. 

Melanie has been working as an Executive Interim Manager and Senior Advisor throughout Europe since April 2024 and brings her extensive experience to the strategic leadership and support of transformative projects and initiatives. Melanie knows exactly what is important when building a personal brand as a corporate influencer. The public perception of a company can benefit enormously from corporate influencers - if the following points remain in focus.

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1. authenticity

Today, we are bombarded with input from all sides. Life and consumption are getting faster and faster. Bright colours and motivating slogans are no longer enough to positively shape a corporate image. People long for real stories - which is why authentic expression is the most important point that corporate influencers need to take to heart.
Corporate influencers strengthen the trust of the audience through precisely these personalised presentations. This applies to both text and visual content. 

2. create emotional connections

Emotions play a central role in marketing. In a figurative sense, this is exactly what corporate influencers do - they market their company. Compared to text, visual content such as images and videos appeal more directly to emotions and are therefore remembered for longer. Corporate influencers who specifically use visual storytelling to share personal stories and experiences reach their target group more easily and quickly. 

Behind-the-scenes videos in which employees provide authentic insights into their work and corporate culture are a clear example. Such emotional content has a stronger impact than facts, skills and success stories. There is also room for mistakes and learning curves, which not only make every brand more tangible, but above all more human.

3. consistency across all channels 

There is often not just one channel, but several. Just as all starting points of the customer journey should merge into a uniform experience in modern omnichannel companies, corporate influencers should also appear uniformly across all channels. 

Just as with personal branding, the same rules apply here: consistent colours, image styles and slogans (ideally in addition to the company) on platforms such as LinkedIn and Instagram communicate brand values clearly and coherently. This visual recognition strengthens credibility and increases brand awareness for both the individual and the company, as it firmly anchors the brand image in the minds of the target group.

4. digitalisation as a superpower for corporate influencers

Everyone and everything is talking about AI. These and other innovative technologies are also expanding the possibilities of visual storytelling for corporate influencers. Innovative technologies such as augmented reality (AR), virtual reality (VR) and artificial intelligence (AI) tell even more immersive and interactive visual stories.

One example is the use of AR, which could enable Melanie Maas-Brunner from BASF to transform complex chemical processes into understandable and exciting 3D experiences. Companies benefit from these technologies with brand messages that sustainably increase the attention and engagement of target groups in a novel and captivating way.

5. visual storytelling of the corporate values 

Visual storytelling not only communicates corporate values, but above all brings them to life. For this content to be truly convincing, it must be seamlessly aligned with the brand values and identity of the company. This requires a clear line in collaboration and communication. Tobias Krüger from the Otto Group demonstrates this impressively by not only describing the company's cultural change, but also making it visually tangible. 

He uses authentic videos and images of internal workshops, team events and new working models to show how change is actually lived within the company. Through this visual content, he conveys how Otto is developing into a modern, agile company that focuses on innovation, collaboration and an open corporate culture. This makes the abstract concept of "cultural change" tangible and understandable for viewers.

6. measure impact: KPIs and ROI 

Melanie Kleemann puts it in a nutshell: visual storytelling is useless if you don't measure what works and what doesn't. Important KPIs such as engagement, reach and conversion rate help companies and their corporate influencers to analyse the impact of their content. By using analytics tools, they can continuously adapt and optimise their strategy and thus drive ROI and brand development in the long term.

Authenticity, emotional connections, consistency and the use of modern technologies are the key elements for successful visual storytelling for corporate influencers. Strategic investment in corporate communication strengthens companies in the long term - and if you need support with this, a professional shoot in Frankfurt am Main is the ideal starting point. Thanks to Melanie for the valuable insights!

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Some random facts about me
26 September 2024

Today I would like to take the opportunity to introduce myself a little more personally so that you can get to know me and my path a little better.

📸 Photography is my passion

Both privately and professionally, photography is my absolute "flow" state. When I'm behind the camera, I can completely immerse myself in the here and now and forget everything around me. Even when life has been difficult for me, it has always been photography that has pulled me out of a low and given me new motivation. The feeling of looking through the camera's viewfinder and capturing special moments has always inspired me and shown me how important it is to enjoy the moment in the here and now.

🕛 Procrastination is a NO GO for me!

Through some sad and formative experiences, I learnt at a young age how valuable time is and how important it is not to put things off. When I set my mind to something, whether at work or in my private life, I try to realise it as soon as possible. This attitude runs through all areas of my life - whether it's travelling, meeting up with friends or taking the next step in my business. I realise that there is no "right" time to wait for. Instead, NOW is the time to realise our dreams and create the moments we'll remember later. For me, the now is what counts and I want to live each day consciously, without putting things off until later.

facts about me

✔ Always on the lookout for the perfect motif, even in your free time

Even when I'm "off" from work, I still always find reasons to reach for my camera. Photography isn't just work for me, it's a pure passion that drives me. Whilst travelling, I also discovered my love of landscape photography. I'm particularly fond of sunrises, which is why I like to get up early for the perfect picture. I remember photographing the sunrise at 6 a.m. on the Seiler Alm in South Tyrol in the depths of winter. Despite wearing gloves, my hands were so frozen that I could barely press the shutter release. But the moment and, of course, the resulting picture were definitely worth it!

My favourite destinations for landscape photography? Definitely Mallorca, Italy and Africa! These places offer me endless inspiration and unforgettable motifs that fascinate me time and time again.

➡ Learning by doing: My path into photography

During my studies, I worked as a model and trade fair hostess to earn a bit of extra money. But more importantly, it gave me valuable insights into the world of photography. I taught myself all my camera and editing skills or learnt them directly from other photographers who photographed me. I often stayed late after my own shoots to look over the photographers' shoulders as they worked on their pictures. This allowed me to acquire my knowledge bit by bit - an experience that is priceless to me and that still characterises me today.

➡ Road trips and explorations - preferably at sunset time!

Nothing fulfils me more than driving off in my car and discovering new, beautiful places. I am an absolute sunset fan. The warm light just before sunset is the most magical moment of the day for me as a photographer. Capturing these special light moods is always a highlight for me and I try to experience these moments as often as possible.

➡ Not a fan of large groups, but all the more of deep connections

I am not a typical group person and prefer very few, but deep and honest relationships in my private life. It is these intensive connections that are really important to me and in which I feel comfortable. My friends describe me as helpful, punctual and reliable - values that are very close to my heart and that I also live by in my work.

➡ Words are good, actions are better

I love it when words are followed by deeds and people prove themselves to be doers. That's why I prefer to surround myself with people who, like me, get stuck in and actively pursue their goals. This energy motivates me and inspires me to keep moving forward and not stand still.

➡ 1:1 work is close to my heart

I really appreciate 1:1 work or working in smaller circles. This closeness enables me to respond honestly and conscientiously to the people I am with. What still fascinates me about my work is how many different personalities I get to know through my photography and how many individual stories I learn in the process. These encounters enrich my life and my work every time anew.

➡ Creativity also lives away from the camera

Design work fascinates me just as much as photography itself. About seven years ago, I started to work intensively with web and graphic design in order to build my own websites and design my own advertising materials. I learnt a lot through courses, but I also did a lot of self-taught work. If I hadn't dedicated myself to photography, a creative job in web and graphic design would certainly have been my next choice, because here too I can freely realise my ideas and live out my passion for aesthetics.


Portrait photography business

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Stop Waiting, the Best Time is Now
26 September 2024

How often have you thought: „I'll do that later or at some point”? We all know the feeling that the right moment to start or change something has not yet arrived. It feels like you're always waiting for something: for better weather, for the next holiday, for 10 kilos less so that you can finally tackle new business pictures... The list is probably quite long for each of us.

As a photographer at Leandra Weber Photography, I also sometimes find myself putting things off. But over the years I've learnt that the perfect moment never comes. The most important lesson: act now! Here are some reasons why it pays to stop waiting and start acting now.

1. there is no perfect moment

Many people tend to believe that there is an ideal time to pursue their goals - when they have more money, more time or more experience. But that perfect moment will never come. There will always be challenges and obstacles. The key is to start now and take the first step instead of waiting forever for the perfect circumstances.

Especially in photography, as I experience in my daily life at Leandra Weber Photography, the moment often comes as a surprise and spontaneously. A breathtaking sunset or a unique ray of light doesn't wait for everything to be perfect - it just happens. It's similar in life. Waiting often means missing opportunities.

2. time is limited - use it wisely

Our time in this world is limited and none of us knows how much we have left. Waiting means losing valuable time that we will never get back. The realisation that our time is precious motivates us to seize the moment instead of waiting for "someday".

I still remember my beginnings at Leandra Weber Photography very well. At the beginning, I had a lot of doubts: wouldn't it be better to wait until I had gained more experience or until I had the "perfect" equipment? But in the end, I picked up the camera and set off. The first step was the most important - and in retrospect the best decision.

Leandra Weber Photography

3. learning by doing: mistakes are valuable teachers

The best lessons are learnt through direct experience. Every journey begins with the first step, and there is no better time to take that step than now. By being proactive, we are given the opportunity to develop and learn. Mistakes and setbacks are part of the process and offer us valuable insights that help us to become better.

In photography in particular, mistakes are often the start of something new and unexpected. An unforeseen shadow, a gust of wind that suddenly changes the subject - all of these can lead to a problem or a magical moment. Photography has taught me to see every challenge as an opportunity and to always be open to new things.

4 Your future starts now

We all dream of a better future. But this future doesn't start at some point, it starts right now. Whether it's starting a new project, changing our diet or finally booking that long-awaited trip - it's up to us to steer our lives in the direction we want them to go.

When I look back on my career as a photographer at Leandra Weber Photography, it was often the spontaneous decisions that had the biggest impact. Without thinking too much, I've tried out new styles, travelled to unusual places and taken on projects that initially seemed uncertain. The result? Unforgettable experiences and unique images that I would never have captured otherwise.

5 Inspiration comes from doing

We often wait for the right moment because we think we're still missing the right idea or the inspiration isn't there yet. But inspiration usually arises in the process. New ideas and possibilities only develop through active action.

The same applies to photography: many of my best shots are the result of chance or experimentation. Simply picking up the camera and getting started - without a fixed goal, without perfect planning. This freedom of action opens up space for creativity and surprises.

6. stop waiting - create your own opportunities

Nobody brings you the perfect moment on a silver platter. You have to create your own opportunities. In photography, this means taking pictures in bad weather, trying out unusual perspectives or learning new techniques. Every action brings you closer to your goal, while waiting holds you in place.

The motto "Stop Waiting, the Best Time is Now" is not just an invitation, but a way of life. It means taking control and taking responsibility for your dreams and goals. Don't let doubts or the feeling of not being ready stop you.

Kalahari Desert Leandra Weber Photography

Conclusion: The time is now - Leandra Weber Photography

There is no better time to pursue your goals than now. Perfect moments are illusions, and waiting for better circumstances won't get you anywhere. Start with what you have and where you are right now. At Leandra Weber Photography, we've learnt that the best shots don't come from a perfectly planned setting, but from a willingness to act in the moment and make the most of every situation.

Use the time available to you, learn by doing and create your own opportunities. Because one thing is certain: the best decisions and the best moments happen when you stop waiting and simply get started.

Let yourself be inspired and get started today - no matter what it's about. The best time is now!

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Photography myth cleared up #1
26 September 2024

Photography myth busted #1: “Good photographers hardly need to post-process anything” - A look behind the scenes of image editing - Bildbearbeitung Fotograf

The myth that talented photographers don't need any post-processing persists. But the truth is: image editing is an essential part of professional photography. It is the key to making images shine and getting the best out of every photo. Good image editing is not just a question of technique, but also of creativity and skill - and that starts with the selection of images.

Step 1: Image selection in Adobe Bridge

The image editing process begins immediately after the shoot with the selection of the best shots. This is where Adobe Bridge comes into play, an indispensable tool for every photographer that significantly supports the first step in the “image editing photographer” process. Depending on the package booked, hundreds or even thousands of images can be collected after a shoot. Each image tells its own story, but only the best make it to the next round.

In Adobe Bridge, each image is carefully analysed and evaluated. This is where the photographer decides which images are worthy of further processing. This is a time-consuming process in which image composition, sharpness, exposure and overall impression play a major role. It is often difficult to select the best images from a large number of shots, but this selection lays the foundation for the next step in image processing.

Image editing photographer using the example of a photo shoot on Mallorca

Step 2: Colour retouching in Lightroom - Image editing photographer

After the initial selection, the images end up in Adobe Lightroom, one of the most popular programmes for colour correction and retouching. Lightroom enables photographers to take their images to the next level by optimising colours, contrasts and brightness. Image editing is all about adjusting the light and colours to give the image exactly the look you want.

Especially for outdoor shoots, where the light can change quickly, adjusting the exposure and white balance is crucial. In Lightroom, shadows are brightened, highlights are reduced and colours are balanced to create a harmonious overall image. There are often small details that only really come into their own through editing - be it the lush green of nature or the soft glow of a sunset.

Lightroom also offers the option of editing images in series, which is particularly useful for larger projects. This creates a consistent look that connects the images and creates a coherent series.

Step 3: Upload to the customer selection gallery

After colour retouching, the edited images are uploaded to a customer selection gallery. This gallery is an important part of image processing and the collaboration between photographer and customer. Here the customer can look through the edited images at their leisure and select their favourites.

The customer selection gallery not only provides an overview of the edited images, but also gives the customer the opportunity to co-determine the next step in the editing process. Depending on the selection, the final retouching in Photoshop can be customised to take individual wishes into account. This personal touch is an important aspect that can make the difference between a good and a great photo.

Step 4: Final retouching in Photoshop

The final step in “Image editing photographer” is the final retouching in Adobe Photoshop. Photoshop is the tool of choice when it comes to refining and perfecting images. While global adjustments are mainly made in Lightroom, Photoshop concentrates on the detail work.

Disturbing elements are removed, skin blemishes are corrected and small imperfections are evened out. Skin retouching is a central component of image editing, especially for portraits. The aim is not to alter the image unnaturally, but to emphasise the natural features and present the image in its best form.

In addition to skin retouching, Photoshop can also be used to adjust image sections, correct perspectives and optimise other subtleties. The aim is to create an image that is both technically and aesthetically pleasing.

Image editing before and after at Leandra Weber Photography

Why image editing is indispensable for photographers

Post-processing is not a question of right or wrong, but a creative process that makes every image unique. Good photographers know that the work doesn't end when the shutter button is pressed. Rather, the real magic that brings a picture to life only then begins.

Image editing gives photographers the opportunity to realise their vision and emphasise their own style. It's not about distorting reality, but about getting the best out of every moment. For me as a photographer who often works outdoors, post-processing means compensating for differences in light and optimising the image so that it perfectly captures the moment.

Conclusion

The “image editing photographer” is a complex but essential part of photography that involves far more than just a few clicks. It's a process that requires experience, knowledge and a good eye for detail. From image selection in Adobe Bridge to colour retouching in Lightroom and final editing in Photoshop - every step is important to deliver images that inspire in the end.

These steps are often invisible to the viewer, but this is precisely where the art of professional photography lies. Image processing turns a good image into a perfect photo - and that is what makes a photographer's work so special.

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A look behind the scenes
25 September 2024

Behind the scenes of a photo shoot: A look behind the scenes of a typical day at a photo shoot

“Lea, do you still have time for a personal brand shoot next month?” I often hear this question as a photographer. Most people only think about the actual shoot, but there's a lot more work behind a successful brand shoot than just the photography itself. In this article, you'll find out what really makes a photo shoot, what preparation and follow-up work is involved and why a professional brand shoot is an essential investment for your brand.

Preparation: the basis for a successful shoot

The day of a photo shoot begins long before the actual shoot date. The preparations are crucial to ensure that everything runs smoothly on the day itself. Before the camera is even used, everything is planned in detail in advance: This includes coordinating with the client, creating a mood board and selecting the right location.

Days or weeks before the shoot, I am in close dialogue with the client to understand their vision and plan the perfect look. We discuss what feeling the pictures should convey, which poses are desired and which outfits are suitable. This results in a clear concept that is realised on the day of the shoot.

I also think about the lighting conditions and how I can make the best use of them. Different times of day offer different lighting moods that give the pictures their special character. The choice of equipment is also made in advance: depending on the light, location and desired image style, I decide which camera lenses and accessories to use.

The shooting day: focus on realisation

On the day of the shoot, it's no longer about the planning, but about the realisation. I arrive at the location a little earlier to get a final overview and check the lighting conditions. Every location has its own peculiarities, and by checking early I make sure that we have the best possible starting situation for the pictures.

As soon as the client arrives, there is a short briefing to discuss the process and create an informal, relaxed atmosphere. A good briefing is crucial: it ensures that everyone involved knows what to expect and can get involved in the creative process. Creating the right atmosphere is a key factor - the more comfortable everyone feels, the more authentic and natural the images will be.

During the shoot, I guide the models through the poses and perspectives discussed in advance. The interaction between photographer and model is a dynamic process: good communication and the right timing are crucial for success. I always make sure to create a pleasant environment in which the model can move and express herself freely. A good "vibe" is the key to natural and expressive images.

 

Behind the scenes photo shoot with Leandra Weber Photography in a daylight studio

Stops and breaks: time for feedback and adjustments

We always take time for breaks between the individual shots. These short breaks are not only important to take a deep breath, but also to review the results so far. We take a look at the previous shots and discuss whether any adjustments need to be made. This allows us to adjust the process directly if necessary and ensure that we get exactly the shots we want.

If several locations are planned, we travel from one place to the next. Whether in the old town of Palma, on a picturesque coastline or in a modern loft - each location offers a new opportunity to create unique photos. A photo shoot can last between 1.5 and 8 hours, depending on the package booked and the desired results.

Post-processing: creativity meets precision

After the shoot, another important part of the process begins: post-production. This is where the creative vision comes into play, adding the finishing touches to the images. Firstly, I select the best shots and sort the images that best represent the shoot.

When editing, I attach great importance to naturalness and authenticity. Each image is viewed and adjusted individually - be it through slight corrections to brightness and contrast or through the targeted accentuation of colours to enhance the mood of the moment. The aim is to edit the images in such a way that they emphasise the natural beauty of the moment and perfectly reflect the client's vision.

Behind the Scenes photo shoot - Behind the scenes

Photography is much more than just pressing the shutter button. It is a combination of detailed preparation, precise realisation and creative post-processing. Behind every picture there is planning, technique and a lot of passion to realise the client's vision. The "Behind the Scenes" view shows that every photo shoot is a journey - from the first conversation to the finished image that tells the story the customer wants.

Close collaboration, the right setting and a clear vision create images that are more than just snapshots - they are an expression and an experience in one. A well-planned and executed photo shoot not only creates great pictures, but also a connection between photographer, model and the viewer that, in the best case, will be remembered for a long time.

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Insights into my scheduling
25 September 2024

Brand photoshoot: More than just a photoshoot - the path to professional images for your brand

“Lea, do you still have time for a personal brand shoot next month?” I often hear this question as a photographer. Most people only think about the actual shoot, but there is much more work behind a successful brand shoot than just the photography itself. In this article, you will find out what really makes a brand shoot, what preparation and follow-up work is involved and why a professional brand shoot is an essential investment for your brand.

What is a brand photo shoot?

A brand shoot is much more than just a simple photo shoot. It is a targeted shoot that aims to showcase your brand, your business or you as a personal brand in an authentic and professional way. The aim is to visualise the core values and personality of your brand in order to build a strong connection with your target group. A brand shoot can be a decisive factor for entrepreneurs, freelancers, influencers and companies of all sizes when it comes to brand presence.

The underestimated work behind a fire photo shoot

While many only have the day of the shoot itself in mind, the majority of the work often remains invisible. As a photographer, I spend far more time behind the screen than behind the camera, because the preparation and follow-up of a brand shoot takes up much more time than you might think.

Photographer Frankfurt am Main Leandra Weber Photography

1. image selection: Spoilt for choice

After the brand shoot, the image selection process begins. This involves filtering out the best shots, a step that is often underestimated. The images are viewed, sorted and evaluated in Adobe Bridge. Depending on the scope of the package booked, this process can take between 1-2 hours. This phase is crucial, as only the best images make it to the next round and form the basis for the final result.

2. first editing in Lightroom: the creative finishing touches

Once the best images have been selected, the first step is to edit them in Adobe Lightroom. Here the images are cropped and the colours adjusted to give the customer a first impression of what the final images might look like. The time required for these adjustments varies depending on the size of the package and the customer's wishes, but is usually between 1 and 3 hours. Only after this initial processing are the images uploaded to a selection gallery from which the customer chooses their favourites.

3. detail work in Photoshop: perfection down to the smallest detail

The selected images are then opened for final editing in Photoshop. This is where the creative finishing touches come into play: skin retouching, correction of minor blemishes and adjustment of lighting moods are just some of the steps that make up this process. Depending on the extent of the retouching, this step can take between 1 and 2 hours, although there are no limits here either. Each image is processed individually to bring out the best and perfectly emphasise the brand message.

Before the shoot: the often forgotten location scouting

An important aspect that is often overlooked is choosing the perfect location. A brand shoot needs an environment that reflects the brand and creates the right atmosphere. That's why I invest a lot of time in location scouting. Especially in Palma, which is teeming with beautiful locations, it took me a good year to discover the best locations with the ideal lighting angles. Each location has its own charm and significantly influences the visual language.

Why are brand photo shoots so important?

A professional brand shoot takes your brand image to a new level. It is an investment in your public image that will pay off in the long term. Here are some reasons why a brand shoot is essential for you and your brand:

1. authentic representation of your brand
A brand shoot helps you to present your brand in an authentic and unique way. The images tell your story and convey your brand values in a way that words alone cannot achieve.

2. professional first impression
A professional first impression is crucial, whether on your website, in social media or in marketing materials. High-quality, consistent images ensure that you are perceived as an expert in your field.

3. more trust and identification
With a brand shoot, you create images that build trust and appeal to your target group. Potential customers will identify more easily with your brand if they can see who is behind the company.

Fire photo shoot in a daylight studio

Tips for a successful brand shoot

To make your photo shoot a complete success, there are a few points you should bear in mind:

1. clear objective
Think carefully in advance about the message you want to convey with the images. What do you want your target group to think about you and your brand? A clear objective is the key to a successful brand shoot.

2. matching outfits and props
Choose clothing and props that reflect your brand. The choice of colours and style should match your brand message and create a consistent look.

3. trust in the photographer
Rely on the expertise of your photographer. An experienced photographer not only has technical expertise, but also a flair for perfect staging. Be open to suggestions and let yourself be inspired.

 

A brand shoot is a comprehensive investment in your business that goes far beyond the day of the shoot. The preparation, selection and post-processing take a lot of time, but the result is authentic, professional images that show your brand at its best. Take the time to plan and realise this investment - it will help you strengthen your brand and set you apart from the competition.

Which activity in your job is extremely underestimated by outsiders in terms of time? Share your experiences in the comments!

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Are you a doer? That's why it would be worth it!
25 September 2024

Procrastination - How to go from procrastinator to doer

“Yes, I will.” And then - nothing happens. Does that sound familiar? Procrastination is a phenomenon that accompanies many people in both their professional and private lives and often causes frustration. But there are people who live exactly the opposite: the doers. They get to work, get things done and achieve their goals. In this article, I'll show you why it pays to be a doer and how you can overcome procrastination to get more out of your life.

What is procrastination and why is it so widespread?

Procrastination, often referred to as “procrastinationitis”, describes the repeated postponement of tasks even though we know that they need to be done. Instead, we occupy ourselves with less important things or allow ourselves to be distracted by the flood of possibilities. There are many reasons for procrastination: Fear of making mistakes, excessive demands, perfectionism or simply a lack of motivation.

But the consequences are clear: important tasks pile up, stress increases and we end up feeling dissatisfied. The result is a spiral that is difficult to break.

The opposite side: Being a doer - what does that mean?

A doer is someone who doesn't just talk, but acts. Someone who doesn't hide from challenges, but actively looks for solutions. In my life as a photographer, I have learned that the doer mindset is crucial - be it when organising a shoot or solving unexpected problems on location.

Being a doer means taking responsibility and acting proactively. It's about stepping out of your comfort zone and taking things directly into your own hands. This personality trait has served me well in both my business and personal life and helps me achieve my goals every day.

The advantages of being a doer

1. proactive problem solving instead of procrastination

Procrastination often allows problems to grow unnoticed. A doer, on the other hand, does not wait for challenges to disappear by themselves. They act as soon as a problem arises and actively look for solutions. This proactive approach leads to greater efficiency and productivity - two crucial factors that help us to progress both professionally and personally.

2. sense of responsibility as the key to success

A doer takes responsibility for their decisions and their results. Instead of looking for excuses or blaming mistakes on others, they reflect and analyse. This characteristic is essential in order to learn from mistakes and continuously improve. Procrastination, on the other hand, often leads to responsibility being avoided, which is detrimental to personal and professional growth in the long term.

3. innovative strength and flexibility

Procrastination often inhibits creativity and blocks new ideas. A doer, on the other hand, uses their innovative strength to solve challenges creatively - even under stressful conditions or when unexpected changes occur. As a photographer, I often find that things change spontaneously: The weather doesn't play ball, outfits don't fit as expected, or locations turn out to be unsuitable. In moments like these, my can-do mentality helps me to act quickly and flexibly and always find a solution.

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Overcome procrastination: Tips for becoming a doer

Do you want to declare war on procrastination and become a doer yourself? Here are some tips to help you do just that:

1. set clear priorities
Procrastination often occurs when we feel overwhelmed. Set clear priorities and focus on the most important tasks. Write yourself a to-do list and work through it step by step instead of trying to do everything at once.

2. take the first step
The beginning is often the hardest part. Doers don't let that stop them, they just get started. Start with small tasks to get the ball rolling. Once you've started, it becomes easier to keep going.

3. reward yourself for progress
A reward system can help you overcome procrastination. Set yourself small goals and reward yourself for achieving them. This motivates you and creates positive associations with completing tasks.

4. consciously avoid distractions
Constant distractions such as your smartphone or social media encourage procrastination. Create a focussed working environment in which you are undisturbed and set clear times for breaks.

5. trust in your abilities
Self-doubt is often a trigger for procrastination. A doer trusts in their abilities and dares to take on new challenges. Believe in yourself and be prepared to learn from your mistakes.

Conclusion: Goodbye procrastination - become a doer!

Procrastination is a habit that holds us back, while the doer mindset moves us forward. Anyone can learn to be a doer by taking responsibility, being proactive and finding creative solutions. It takes courage and willpower, but the reward is worth it: more success, less stress and the good feeling of really getting things done.

How are you doing? Are you ready to leave procrastination behind and take control of your life?

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Sedcardshooting - Behind the Scenes
25 September 2024

Sedcard photography on Mallorca: A look behind the scenes 

Today I'm taking you behind the scenes of sedcard photography on Mallorca. 

My lovely client Pia booked a photo shoot on Mallorca again this year and we were able to achieve great results.

Sedcard photography is an important aspect for models, as the sedcard is their business card and shows clients and agencies their versatility and professionalism. A sedcard shoot produces photos that show the model in various poses and looks - from natural to elegant, from sporty to glamorous. 

For Pia Bausch, an experienced bestager model, this shoot was an opportunity to refresh her commercial portfolio and showcase her versatility.

Who is Pia Bausch?

Pia Bausch works as a model throughout Germany and on Mallorca and has already worked for well-known brands such as Dachser Logistics, Merz Pharma, Lidl, biolog. Heilmittel Heel, Indoba Unternehmensgruppe and Nudecosmetics GmbH and many more. She is particularly in demand as a bestager model, as she brings experience and authenticity that go down well with clients and agencies. A professional photo shoot with current shots in various areas helps her to keep her portfolio up-to-date and versatile.

Photos in Mallorca with Leandra Weber Photography

What is sedcard photography and why is it important?

Sedcard photography is a special shoot in which photos are taken for a model's sedcard. Sedcards are an essential marketing tool for models and contain various photos that show the different facets of the model. It serves as an initial reference for clients and agencies to get an idea of the model. Regular sedcard shoots are therefore important for models in order to always have up-to-date and professional photos that reflect their own style and, above all, the model's personality. Range of possible applications show.

Day 1: Photography in Valldemossa, Palma and on the beach

  1. Sedcard photography in the alleys of Valldemossa

We start the shoot in the picturesque alleyways of Valldemossa - deliberately at lunchtime, as the light here is ideal. The mixture of light and shadow in the narrow streets makes for atmospheric photos that are perfect for Pia's sedcard. Valldemossa offers an authentic backdrop that shows Pia in various white looks and dresses. Individual shots are taken here as well as couple shots with Pia's husband Oliver, who is on hand to support us on this day. 

  1. Coffee break and lifestyle shots in Palma

After the first shots, we take a short coffee break in a small café in Valldemossa, which we also use for spontaneous lifestyle photos. Back in Palma, we use the charm of the old town to create commercial lifestyle shots. These versatile motifs are an important part of sedcard photography, as they show Pia's naturalness and spontaneity.

  1. Sports set under palm trees: dynamic sedcard photography

After an outfit change, we continue the sedcard shoot in the most beautiful park in Palma, where we photograph various sports looks under palm trees. Photography here means emphasising the dynamism and agility of the model. Supported by her husband Oliver, both individual and couple pictures are created here too, which emphasise Pia's sporty side. The sporty motifs are an important aspect of sedcard photography, as they show the model's versatility and agility.

  1. Sunset on the beach

At the end of the first day, we head to the beach for "Golden Hour". The soft, warm light of the sunset provides the perfect backdrop for sedcard photography. The atmospheric portraits and couple pictures created in this natural setting also complement Pia's sedcard.

Sedcard photography
Sedcard photography in Mallorca

Day 2: Sedcard photography - swimwear shoot on the rocky coast

On the second day, we meet again for a short sunset session on a rocky coast. The swimwear sedcard photography puts Pia in a new light. The rocky backdrop and the natural light provide ideal conditions for our shoot and help us to add fresh, summery motifs to Pia's sedcard.

Model and actress Pia Bausch at a photo shoot on Mallorca with Leandra Weber Photography

Pia's perspective: Important factors in portfolio expansion

The sedcard photography on Mallorca was a complete success for Pia and me. The precise planning in advance, the choice of locations and also our flexibility during the shoot helped to achieve the best results. Pia particularly appreciates the fact that the sedcard photography was tailored exactly to her wishes and emphasised the versatility of her model profile.

Tips for successful sedcard photography

  • Organisation and preparation are crucialWell-planned sedcard photography ensures that everything runs smoothly. Packing bags help to keep the outfits organised and an extra bag for the current set is useful.
  • Don't forget your cateringLong shooting days require energy, so snacks and plenty of water are a must.
  • Support is valuableA helping hand to take care of organisational matters gives the model the freedom to concentrate on the shoot.

Conclusion: Sedcard photography on Mallorca 

Mallorca offers perfect conditions for sedcard photography. The different locations, the natural light and the relaxed atmosphere make the island an ideal place to create versatile and professional sedcard images. Photography on Mallorca makes it possible to get the best out of the model and create a portfolio that impresses clients and agencies.

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My TOP 10 restaurants in Mallorca
16 September 2024

Best restaurants in Mallorca 

As a photographer, I live half of my time on Mallorca, so I'm often out and about with clients and, of course, for private meals. I'm often asked for restaurant tips, and that's why I've created this list of my personal top 10 restaurants in Mallorca. Whether you are looking for a special place for a romantic dinner or simply a culinary highlight - here you will find a selection of the best restaurants that the island has to offer - although this selection was not easy for me, because Mallorca and especially Palma really has a lot to offer and there is still a lot for me to discover.

best restaurants in mallorca
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The best restaurants in Mallorca - my recommendations

1st Hotel Cappuccino Mama (Palma)

Cappuccino Mum is my absolute favourite in Palma, at any time of year. The restaurant is located right on the Plaza de Cort, the town hall square, and it's especially magical here at Christmas time. The square is so beautifully decorated that you feel like you're sitting under a canopy. The menu offers a mix of Mediterranean dishes, tasty coffee specialities and delicious cakes. It's the perfect place to take a break and watch the hustle and bustle of the city.

2nd Mar de Nudos (Palma)

Mar de Nudos is located directly on the harbour of Palma and offers a breathtaking view of the luxurious yachts and the open sea. The restaurant combines Mediterranean cuisine with Asian influences, resulting in an exciting and unique menu. Fresh seafood, sushi and creative cocktails make this place a special highlight for anyone who loves good food and a stylish atmosphere. It is always advisable to book a table here early enough.

3rd Japo (Santa Catalina)

Japo is a small, fine restaurant in the trendy Santa Catalina neighbourhood of Palma. As the name suggests, Japo offers Japanese cuisine of the highest quality. The sushi rolls are skilfully prepared and the selection of sake is impressive. This is where urban flair meets Asian cuisine - a must for sushi lovers, because it really is something special!

4th La Bodeguilla (Palma)

La Bodeguilla is a charming, cosy restaurant located in the old town of Palma. It combines Spanish tradition with a modern twist. The tapas are first-class and the wine list leaves nothing to be desired. The Iberico ham platters and fresh seafood are particularly recommended. The cosy atmosphere invites you to end the evening here. I prefer La Bodeguilla in winter, as it's really nice to sit indoors. Here, too, it is always advisable to book in advance.

5th Rooftop Es Princep Restaurant Almaq (Palma)

The Restaurant Almaq is located on the roof terrace of the luxury hotel Es Princep in Palma and offers one of the best views over the city and the sea. The cuisine is Mediterranean-inspired, with fresh ingredients and creative dishes. It is particularly beautiful here at sunset - a real insider tip for a romantic evening.

6th Mhares Sea Club Restaurant (Llucmajor)

The Mhares Sea Club is more than just a restaurant - it's an experience. Located directly on the rocky coast of Llucmajor, the restaurant offers breathtaking views of the turquoise sea. The cuisine is Mediterranean with a focus on fresh, local ingredients. The seafood and delicious paellas are particularly recommended. This is a wonderful place to relax and unwind. Regardless of the dinner and the marvellous sunset there, the beach club also invites you to linger during the day.

7th Selvatge (Selva)

Selvatge is located in the beautiful village of Selva on Mallorca and offers a relaxed atmosphere in a lovingly landscaped garden, where you will enjoy spending time. The cuisine is creative and focuses on fresh, seasonal ingredients from the region. Here you can enjoy delicious dishes that are simple and authentic, perfect for a cosy evening.

8th Chez Camille (Palma)

Chez Camille is a charming bistro known for its relaxed atmosphere and excellent cuisine. It is somewhat hidden away in Palma's old town, but that is exactly what makes it an insider tip. The menu changes regularly, but the French-Mediterranean influences are always noticeable. Perfect for a relaxed evening with friends or a romantic dinner evening.

9th Wine & Food (Palma)

Wine & Food is located in the centre of Palma's old town and is easy to get to - we go here very regularly, usually when we've just come from the airport. The restaurant offers a wide selection of wines and various Mediterranean dishes. There is definitely something for everyone here. The relaxed atmosphere and friendly service make it a place I like to come back to again and again.

10th Anssia Gastrobeach Club (Palma)

Anssia Gastrobeach Club is located directly on the beach and offers a fantastic view of the sea. Sushi fans in particular will get their money's worth here, as the sushi selection is great and super fresh. The relaxed beach atmosphere and high-quality food make this restaurant an ideal place to enjoy island life to the full.

the most beautiful places in Mallorca

Each of these restaurants has its own charm and offers something unique. Whether you are looking for a special place for a romantic dinner, a casual meeting place with friends or a culinary highlight - there is something for everyone on this list. Have fun discovering and enjoying - I will probably add a few more restaurants to this list in the future. 

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