Author: Leandra Weber

The most beautiful places on Mallorca: my top 5 sunset spots
7 September 2024

The most beautiful places in Mallorca

One of my favourite things to do as a photographer is to explore new, beautiful places on Mallorca in my free time - preferably at sunset time. The warm light of the setting sun gives the island a magical atmosphere that inspires me every time. As I spend half of every month on Mallorca and do a lot of shoots there, clients, friends and acquaintances keep asking me which places are a must-see and where you can enjoy the most beautiful sunsets.

It wasn't easy to choose the top 5, as Mallorca offers a multitude of beautiful places that make every sunset an unforgettable experience. But after numerous visits and countless photos, I have found my favourite spots. Here are my top 5 sunset spots on Mallorca that you should definitely visit.

1st Cap de Formentor 

1 Cap de Formentor Cap de Formentor in the north of Mallorca is a real classic and for many the most beautiful place on the island to enjoy the sunset. The rocky coastal landscape, the steep cliffs and the striking lighthouse at the end of the peninsula offer a scenery that is perfect for special photos. The light just before sunset makes the rocks glow in warm colours and creates a beautiful and mostly clear atmosphere. In summer, access for private cars is only permitted until 8 a.m., after which shuttle buses run to the lighthouse. However, it's worth getting up early, as the sunrise at Cap de Formentor is a real experience. In winter, you have the road to yourself all day - ideal for experiencing this beautiful view in peace and quiet.

Approach from Palma: The journey takes around 1.5 hours. Take the Ma-13 towards Alcúdia and then follow the winding Ma-2210 to the Cap.

Cap Formentor by Leandra Weber Photography

2nd La Trapa - hike included 😉

La Trapa is a beautiful spot in the west of Mallorca that is particularly popular with hikers. The old monastery ruins are located high above the sea and offer a magnificent view of the island of Sa Dragonera off the coast. The hike to the ruins leads through a varied landscape with pine forests, narrow paths and small viewpoints, from which you have a great view of the sea along the way. Once you reach the top, you can enjoy the peace and quiet and experience the sunset in a relaxed atmosphere. When the sun sinks behind Sa Dragonera and the sky turns shades of pink and orange, the moment is perfect - one of my absolute favourite places to spend the evening. How to get there from Palma: You drive about 40 minutes via the Ma-1 to Andratx and on to Sant Elm. The hike starts there and takes about an hour. The path is not difficult, but good footwear is advisable. Plan a little time to enjoy the sunset in comfort at the top. I think it's advisable to have some stamina for the hike 😉 It's quite steep uphill from time to time.

La Trapa sight on Mallorca by Leandra Weber Photography
La Trapa sight on Mallorca by Leandra Weber Photography

3rd Mirador des Balconet

The hidden viewpoint The Mirador des Balconet in Cala Blava, also known as Pujador des Frares, is a real insider tip for anyone who wants to enjoy the sunset in peace. Here you will find a small, inconspicuous viewpoint with a sweeping view over the bay of Palma. Especially in the evening, when the sun slowly sets behind the city, you will experience a very special atmosphere here. I have experienced by far the clearest sunsets here, especially in the winter months. A special highlight is a visit to the nearby Cap Rocat Hotel, which is perfect for a sunset dinner. Here you can round off the day and enjoy the beautiful play of colours over the bay. Tip: It's worth booking very early 😉 Travelling from Palma: You can reach Cala Blava in around 20 minutes via the Ma-19 motorway. You can park right next to the viewpoint, which is just a short walk away.

Sunset Mallorca by Leandra Weber Photography
American Express Platinum Card
the most beautiful places in Mallorca

4th Mirador Islas Malgrats

A view of unspoilt nature The Mirador Islas Malgrats near Santa Ponça offers you a wonderful view of the small, uninhabited Malgrats islands that lie off the coast. This viewpoint is a great place to end the day, especially at sunset. The light of the setting sun makes the rocky islands glow and creates a calm, peaceful atmosphere that is perfect for relaxing and simply savouring the moment. A few benches have even been set up at the viewpoint, making it a wonderful place to linger. The viewpoint is easily accessible and often uncrowded, making it an ideal place if you want to experience a quiet and relaxed sunset away from the crowds. How to get there from Palma: You can reach the Mirador Islas Malgrats in around 25 minutes via the Ma-1 towards Santa Ponça. The viewpoint is located just outside the city centre and is well signposted. There are car parks nearby, so you can easily manage the short walk.

the most beautiful places in Mallorca

5th Mirador Sa Foradada

A magical place For me, Mirador Sa Foradada is also one of the most beautiful sunset spots on Mallorca. The famous rock with the hole in the centre offers a special backdrop that seems almost surreal. When the sun slowly disappears behind the rock and the play of light begins over the water, the moment is simply wonderful. Locals and visitors meet here to enjoy the sunset with a picnic or a glass of wine - the atmosphere is relaxed and the setting is unique, although this spot is very crowded in summer. Access from Palma: The journey takes around 45 minutes via the Ma-1110 towards Deià. The Mirador is located near the Son Marroig estate. There are car parks along the road, but it can get crowded, especially at sunset time.

the most beautiful places in Mallorca

Mallorca is full of beautiful places that unfold their special magic, especially at sunset time. Whether steep cliffs, secluded beaches or cosy viewpoints - the island offers an incredible variety of places that are worth discovering. As a photographer, I am very lucky to be able to experience and capture these moments time and time again. The most beautiful places on Mallorca are not only perfect photo opportunities, but also wonderful places to come to rest and enjoy nature to the full. I hope my tips will inspire you to get to know this beautiful corner of the world at its best.

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Why the American Express Platinum Card is indispensable for travellers
28 August 2024

How the American Express Platinum Card has revolutionised my travels as a photographer

As a photographer based in Frankfurt and Mallorca, I am constantly on the move. My passion for photography takes me to the most exciting places in the world. I am not only constantly drawn to Mallorca and back, but also to many other great destinations. For me, travelling is more than just a part of my job; it's a way of life. But as much as I love travelling, I also know how stressful and expensive it can be. This is where the American Express Platinum Card into play. When a friend told me about it 3 years ago, I was initially sceptical, but was very easily convinced of the benefits. Not only has it fundamentally changed my travelling experience, but it also offers us an incredible number of advantages in other areas. I am convinced that it is also invaluable for anyone else who enjoys travelling.

Travelling with the American Express platinum card
Travelling with the American Express Platinum Card
American Express Platinum Card

What makes the American Express Platinum Card so special?

The American Express Platinum is much more than just a credit card. It offers a wealth of benefits that not only make travelling more enjoyable, but also more cost-effective. Whether for frequent travellers like me or occasional travellers who want to make the most of their holidays, the card has something for everyone. In this post, I would like to share the benefits of this card, especially with regard to hotels, car hire, business class flights and the use of business lounges at airports.

1. exclusive benefits in luxury hotels worldwide

One of the biggest advantages of the Amex Platinum is the access to the Fine Hotels & Resorts Programme. This programme offers an impressive selection of luxury hotels worldwide. The best part is the additional amenities you get when you book through American Express. These include:

  • Free breakfast for two peopleA great start to the day without having to pay extra.
  • Room upgrades (if available): I personally love being able to upgrade to a better room or even a suite without having to pay extra.
  • Guaranteed late check-outThis is particularly practical if my flight doesn't leave until the evening and I want to enjoy the day in peace by the pool or in the city.
  • Credit for food and drinksMany hotels also offer a credit for restaurant visits or spa treatments - a nice bonus that I like to take advantage of.

For me as a photographer, this means that I can often stay in the best hotels without breaking the budget. The advantages that the American Express Platinum have sweetened my stay countless times and enhanced my journey.

2. comfort and flexibility with hire cars

Anyone who travels a lot, like me, knows that it is often necessary to spontaneously hire a car. With the Amex Platinum I automatically receive a Status with several major car hire companies such as Hertz, Avis and Sixt. This brings numerous advantages:

  • Free upgrades to higher-class vehicles: Especially in foreign countries or on long journeys, I appreciate being able to drive a more comfortable car.
  • Preferred service at the hire stations: Less waiting time means more time for me to explore the neighbourhood and find the best photo spots.
  • Discounts on the rental prices: The savings add up quickly, especially when travelling frequently.

The combination of these advantages has often saved me from long waiting times and additional costs. I also enjoy the flexibility that the car offers me locally - whether I'm travelling to remote beaches in Mallorca or taking a road trip through Tuscany.

3. business class flights and exclusive lounges

My absolute favourite! Thanks to the option of using the American Express Platinum Card to collect pointsI've already been able to spend some of my trips in the Business Class enjoy. The points I collect through my everyday spending and the many bonus promotions can be redeemed with various airlines. And there's nothing better than travelling with a comfortable lie-flat seat option, especially when I need to be rested for an important photo shoot the next day. As I usually work on my laptop on the plane and have much more space available in Business Class, I always appreciate this option the most.

In addition, the Amex Platinum Access to over 1,300 airport lounges worldwide through the Priority Pass network. For me as a frequent traveller, this is an absolute luxury:

  • Quiet working areasPerfect for getting some work done before I leave or preparing for my next job.
  • Free snacks and drinksA small but nice advantage that makes your stay at the airport more pleasant.
  • Showers and relaxation zones: I particularly appreciate freshening up and relaxing on long journeys.

4. attractive welcome bonus and collect points

One of the first major advantages that caught my eye at the time was the Amex Platinum welcome bonus. This bonus helped me to collect valuable points right at the start of my membership, which I could immediately redeem for flights, hotels or hire cars.

But it's not just the welcome bonus that is attractive. Every time I use the card, I collect points that I can use for almost any travel expense. Whether it's a domestic flight, a hotel stay in a new city or even an experience like a guided tour - the flexibility is great!

5. travel insurance and other benefits

The Amex Platinum also comes with comprehensive insurance policies that give me an extra sense of security when travelling. These include:

  • Travel accident insurance
  • Travel cancellation insurance
  • Fully comprehensive car hire insurance

This insurance has saved me from unforeseen costs on several occasions and is a huge plus for anyone who does a lot of travelling.

Travelling with the American Express platinum card
American Express platinum card

6. exclusive discounts and offers with Amex Offers

Another major advantage of the American Express Platinum Card are the Amex Offers. These exclusive offers are available specifically for cardholders and regularly offer discounts and cashback on purchases from a wide range of partners - both online and in bricks-and-mortar stores.

For me as a photographer, the Amex Offers Amex Offers are particularly interesting because they often offer me attractive discounts with brands that I use anyway. Whether it's a discount on the purchase of photographic equipment, cashback for hotel bookings or discounts with car hire companies - the Amex Offers help me to make additional savings.

  • Regular updates and new offersThe Amex Offers are constantly updated and there are always new deals. For example, I recently found a Reimbursement of 100 euros on a hotel booking that I had planned anyway.
  • Simple activation and useThe offers are available directly in the American Express app and can be activated with one click. The discounts or cashback are then automatically credited to the card.
  • Diverse partnersFrom fashion, restaurants and technology to travel offers - the variety of partners ensures that there is always something suitable.

These benefits quickly add up and offer me numerous opportunities to save money throughout the year. Especially as a frequent traveller with a high travel and spending volume, the Amex Offers a real plus point that always gives me a little something extra in my everyday life.

Why I recommend the American Express Platinum Card to every traveller

The American Express Platinum Card is much more than just a means of payment. It offers numerous benefits that make travelling more pleasant, more comfortable and often cheaper too. From exclusive hotel benefits and car hire upgrades to business class flights and access to lounges - the Amex Platinum simply offers so many conveniences that I wouldn't want to be without it.

Whether you're a photographer like me or just love travelling the world, this card can take your travel experience to the next level. And the best thing is: the advantages outweigh the disadvantages. Amex Platinum costs by far.

If you are curious and want to discover the advantages of the Amex Platinum yourself, simply click on the link below to find out more and apply for the card. Your next luxury stay or business class flight could soon be possible for you too!

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Photographer Frankfurt - Preparation for a shoot
27 August 2024

Photographer Frankfurt: What you should consider for your professional photo shoot in the Main metropolis

As a photographer in Frankfurt, I have carried out many professional photo shoots for business clients and self-employed people in recent years. The metropolis on the Main offers a unique backdrop for the Business photographybe it in front of the skyline, in modern office buildings or in the charming streets of the old town. However, there are a few important aspects to consider to make your shoot a success. In this article, I will give you a comprehensive overview of what makes a successful business shoot and how you can best prepare for it.

Professional photo shoot for the self-employed
Professional photo shoot for the self-employed
Professional photo shoot for the self-employed

1. why a professional photo shoot is crucial for your business

A professional photo shoot is much more than just a few nice pictures. It is an investment in your brand and your company. Especially in a city like Frankfurt, one of the most important financial centres in Europe, your visual appearance can make all the difference. The way you and your company are presented in photos reflects your professionalism, your values and your expertise.

Advantages of a business shoot:

  • First impression: In the business world, first impressions count. High-quality, professional photos immediately convey competence and trust.
  • Branding: Professional photos help to communicate your brand clearly and consistently. They are the figurehead of your company, whether on the website, in brochures or on social media.
  • Recognition: With customised business photos, you can ensure that your customers and partners immediately recognise and remember you.

2. the right location in Frankfurt for your business shoot

Frankfurt offers a variety of locations that are ideal for a professional photo shoot. Choosing the right environment is crucial to conveying the desired message. As a photographer in Frankfurt, I know the best spots and can help you find the perfect location for your shoot.

Possible locations for photo shoots in Frankfurt:

  • The skyline: Nothing symbolises Frankfurt as much as its imposing skyline. The skyline is the perfect backdrop for modern, dynamic business photos.
  • Office buildings and conference rooms: If you want a classic and professional atmosphere, modern office buildings and conference rooms are ideal. Here you can present your working environment authentically. We are also happy to make recommendations when you book a business shoot.
  • Old town and banks of the Main: For a more traditional look, head to Frankfurt's Old Town or the banks of the River Main.

Tip: Think in advance about what kind of message you want your photos to convey and choose the location accordingly. 

Professional photo shoot in Frankfurt am Main with Leandra Weber Photography

3. preparation for the professional photo shoot

Thorough preparation is the key to a successful Business photo shoot. Here are some tips to help you prepare optimally:

  • Choice of clothes:
    Your clothing should match the occasion and the message of your company. Suits and suits in muted colours are suitable for formal business portraits, while casual clothing is also an option for more creative industries. Make sure your clothes are clean and well ironed to make a neat impression.
  • Hair and make-up:
    A professional look is essential. If possible, have yourself styled by a professional. There are numerous hairdressers and make-up artists in Frankfurt who specialise in business clients. Remember that natural make-up can also look good - it should just look neat and professional.
  • Punctuality:
    Time is money, especially in business. Arrive at the shoot on time to avoid stress and to get in the mood for the shoot.
  • Preparation for the process:
    Think about which poses and scenarios you would like to have photographed. Think about different poses for different applications - for example portraits for the company website, team photos for social media or situational shots in the office.

4 The importance of light and timing

The right light is crucial to the success of a photo shoot. As an experienced photographer, I know how important it is to make the most of natural light or to use artificial light if necessary.

Natural light sources:
Frankfurt offers many opportunities to utilise daylight effectively. The morning and evening hours are particularly suitable for outdoor photography, as the light is soft and flattering. The golden hour - the time shortly after sunrise or shortly before sunset - is ideal for atmospheric, warm photos.

Artificial light:
In interiors, especially in office buildings, natural light can sometimes be insufficient. Here I use professional studio equipment to optimise the lighting and achieve the desired effects. Whether soft light for portraits or hard light for more dramatic shots - I adapt the lighting to your individual needs.

Tip: Allow enough time for the shoot to try out different lighting conditions and achieve the best results.

Professional photo shoot with Leandra Weber in Frankfurt am Main

5. trust in experience and expertise

A professional photo shoot requires not only technical skill, but also a good feel for people and situations. As a business photographer, I have years of experience in working with companies and the self-employed. My aim is not only to provide you with beautiful pictures, but also photos that represent your company authentically and professionally.

Why you can trust my expertise:

  • Personalised advice: Every company is unique. I take the time to understand your vision and your goals and plan the shoot accordingly.
  • Professional equipment: I work with the latest camera and lighting technology to offer you the best possible quality.
  • Dedicated service: From the first meeting to the final image selection, I am at your side with help and advice. It is important to me that you feel well looked after throughout the entire process.

6. post-processing and final presentation

Once the photos have been taken, the post-processing begins. Here too, I attach great importance to quality and precision. Post-processing is a crucial step to ensure that your photos look professional and flawless.

What you can expect from post-processing:

  • Retouching: Small irregularities are corrected without losing the naturalness of the photos. The aim here is to achieve a perfect yet authentic result.
  • Colour correction: The colours are optimised to make the images look fresh and lively, matching the look of your company.
  • Image selection: I will help you choose the best shots that best represent your brand.

Tip: Talk to me in advance about your wishes and expectations for the post-processing. This way I can ensure that the result is exactly what you want.

A professional photo shoot in Frankfurt

A photo shoot is an essential part of your brand image. It conveys professionalism, trust and sets you apart from the competition. As a photographer in Frankfurt, I am at your side to realise your vision and provide you with photos that present your company authentically and impressively.

Whether you are a start-up, an established company or a self-employed person - a professional business shoot in Frankfurt is your chance to show yourself from your best side. Let us tell your success story in pictures together.

professional photo shoot
Professional photo shoot with a woman in Frankfurt am Main
Creative application photos in Frankfurt am Main

5. why outdoor photo shoots are more authentic

For me, the true charm of a Outdoor photo shoots in the authenticity that this type of photography offers. While a studio often feels sterile and artificial, there are countless variables outside that make the shoot lively and unique. Wind, sun, clouds - they all contribute to each shot telling its own unique story.

The unpredictability of nature is what makes outdoor photography so special. It's the small, unexpected moments that often produce the best photos - a sudden smile, a gust of wind that moves the model's hair or a ray of sunlight breaking through the clouds.

6. conclusion: Outdoor photo shoot - a creative adventure

A Outdoor photo shoot is more than just a photographic technique - it is an experience. The ability to work with natural elements creates photos that are authentic, vibrant and full of energy. Whether for portraits, family photos or business shots, outdoor photography offers countless creative possibilities that you simply won't find in a studio.

With the right techniques and a little planning, you can ensure that your outdoor photo shoot is successful and that you get exactly the pictures you had in mind. Nature offers us photographers an endless variety of inspiration - it's up to us to utilise it.

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Outdoor photo shoot: Why nature is the best photo backdrop
26 August 2024

Outdoor photo shoot: Why nature is the best photo backdrop

As a photographer, I am asked this question time and again: Why do you prefer an outdoor photo shoot to a studio shoot? My answer is always the same: Outdoor images are often more vivid and authentic. Outdoor photography offers countless possibilities that simply cannot be recreated in a studio.

Although studio shots have their advantages, such as full control over light and surroundings, I personally prefer the dynamics that nature brings with it. For me, outdoor photography is not only an art form, but also an opportunity to capture moments in their most natural form. In this article, I'll explain why outdoor photo shoots are so special to me and give you some tips on how you too can get the best out of your outdoor pictures.

1. the magic of natural light

The main feature of a successful outdoor photo shoot is natural light. Light is the most important factor in photography, and the sun provides us with an inexhaustible source of it. Natural light gives the photos a warmth and depth that artificial light often cannot achieve. Especially in Mallorca, where the sun is almost always shining, daylight offers an exceptional quality that enhances every picture.

Golden hour - the best time for the perfect outdoor photo

One of the best secrets in outdoor photography is the so-called Golden hour. This is the time just after sunrise and just before sunset, when the sun is low in the sky and casts a particularly soft, warm light. This light is ideal for softly illuminating skin tones and creating atmospheric photos without harsh, harsh sunlight that often casts unfavourable shadows.

Tip: If possible, plan your outdoor photo shoot during these golden hours.

Photographer Palma de Mallorca
Outdoor photo shoot on Mallorca

2. authentic and vivid shots through nature

Another advantage of outdoor photo shoots is the variety of natural backdrops and backgrounds that can be used outside. In contrast to the studio, where you have to rely on artificial backgrounds or monotonous walls, nature offers countless creative possibilities.

Whether it's a romantic photo shoot in a park, a business shoot in an urban environment or a family portrait on the beach, the possibilities are endless. Outdoor photography is lively and offers dynamic elements such as wind, weather and changing light conditions, which give the photos more energy and authenticity.

Natural backdrops for every type of shoot

One of the greatest strengths of outdoor photography lies in the versatility of the locations. In a natural environment, you can play with different textures, colours and light sources. Trees, flowers, water, rocks - they all offer unique backgrounds that make every photo unmistakable. Especially on Mallorca, with its breathtaking beaches, mountains and charming old towns, the possibilities for inspiring backdrops are practically endless.

Tip: When choosing a location, it is important that it matches the desired mood and theme of the shoot. A city portrait requires a different backdrop than a relaxed family shoot. Choose the surroundings carefully to achieve the best possible results.

outdoor photo shoot
outdoor photo shoot
outdoor photo shoot

3. challenges and how to overcome them

Of course, a Outdoor photo shoot also comes with some challenges. The weather is an unpredictable factor and the natural light can change quickly. But with the right planning and a few helpful techniques, these obstacles can be easily overcome.

Make targeted use of shadows

One of the biggest challenges in outdoor photo shoots is dealing with shadows correctly. During the midday sun, hard shadows are often created, which can be unfavourable. Here it is important to use shadows creatively to create depth and contrast without distorting the subject's facial features. Shadows can also be used to create interesting and dynamic light patterns that add a special touch to photos.

Tip: Look for shady areas to diffuse the light and make it more even. A large tree or a building can help to gently refract the light and avoid unsightly shadows.

Reflectors and their role

Reflectors are a popular aid for outdoor photo shoots. They help to distribute the light more evenly and brighten up shadows. Especially in direct sunlight, a reflector can help to gently brighten the subject without having to resort to artificial light.

Although I personally rarely use reflectors because I prefer the natural effect of sunlight, they can be a good choice for certain scenarios to get the best out of difficult lighting conditions.

Outdoor photo shoot on Mallorca
Outdoor photo shoot on Mallorca
Outdoor photo shoot on Mallorca

4. positioning and lighting

Another important aspect of a Outdoor photo shoot is the correct positioning of the subject. Alignment with the light is crucial in order to get the best out of the natural lighting conditions. Indirect light or light from the side can help to illuminate the subject evenly without creating harsh shadows.

The perfect positioning for optimum results

One of the best techniques for outdoor photo shoots is to position the subject so that the light comes from the side or slightly from behind. This creates a soft, natural effect that emphasises the subject while creating interesting light and shadow effects.

Tip: Avoid having your subject look directly into the sun. This often leads to unflattering shadows and makes the subject squint their eyes. Light from the side or from behind is usually softer and creates dramatic but flattering effects.

Personal Brand Photos on Mallorca
Outdoor photo shoot with female model on the beach in Mallorca
outdoor photo shoot

5. why outdoor photo shoots are more authentic

For me, the true charm of a Outdoor photo shoots in the authenticity that this type of photography offers. While a studio often feels sterile and artificial, there are countless variables outside that make the shoot lively and unique. Wind, sun, clouds - they all contribute to each shot telling its own unique story.

The unpredictability of nature is what makes outdoor photography so special. It's the small, unexpected moments that often produce the best photos - a sudden smile, a gust of wind that moves the model's hair or a ray of sunlight breaking through the clouds.

6. conclusion: Outdoor photo shoot - a creative adventure

A Outdoor photo shoot is more than just a photographic technique - it is an experience. The ability to work with natural elements creates photos that are authentic, vibrant and full of energy. Whether for portraits, family photos or business shots, outdoor photography offers countless creative possibilities that you simply won't find in a studio.

With the right techniques and a little planning, you can ensure that your outdoor photo shoot is successful and that you get exactly the pictures you had in mind. Nature offers us photographers an endless variety of inspiration - it's up to us to utilise it.

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Business photography - an investment in yourself
24 August 2024

Business photography Frankfurt: Why professional business photos are an investment in YOU

A picture is worth a thousand words. You've probably heard this many times, and it's true - especially when it comes to your professional success. Your business photos are often the first impression that potential customers, business partners or employers get of you. And as everyone knows, you never get a second chance to make a first impression. 

So why settle for mediocre photos when you have the chance to showcase your best side? Business photography in Frankfurt is the perfect way to take your personal brand to the next level. Let's talk about why business photography is a worthwhile investment in you and your company.

Business photographer Frankfurt
Business photographer Frankfurt
Business photographer Frankfurt Leandra Weber Photography

1. your pictures are your figurehead

There are countless consultants, coaches, service providers or entrepreneurs who offer products or services similar to yours. So what decides whether a customer chooses you or someone else? Likeability, trust and professionalism play a huge role - and your business photos need to convey these qualities.

Let's be honest: A selfie with your mobile phone may look authentic, but is it the image you want to present to your potential customers? Hardly. A really good one Business photographer ensures that you convey exactly the charisma you want. Trustworthy, competent, but still approachable.

2 When is it time for new business photos?

Let's get straight to the point: there are clear signs of when you should treat yourself to new business photos. If you recognise yourself in any of the following points, then it's high time for new pictures:

Your current photos are out of date. If your current profile picture is several years old and this is the third time you've used it, then it's time for an update. Your image and your brand are evolving - so should your photos.

Your company has changed. Business is not static. You are evolving, your brand is evolving, and your images should reflect that. Maybe you've undergone a rebranding or a new focus in your business - all of this needs to be recognisable in your photos.

Your range has expanded. New services? An expanded customer base? Then your images need to communicate this too. Your offer may now appeal to a different target group - show this with your photos.

In short: your business photos must always be current and up to date to reflect your professionalism and development.

3. authenticity meets professionalism

It's not just about looking professional - it's about that, authentic look professional. A good business photographer understands this and ensures that you come across as genuine and approachable in your photos without losing any of your professionalism. Your pictures should create trust and at the same time show that you are the expert your customers are looking for.

A little tip: Avoid stiff poses or forced facial expressions. Your photographer will guide you through the shoot and make sure you come across as relaxed and natural. The aim is for your character to be reflected in the pictures - whether you are more of a dynamic doer or a relaxed leader.

4. business photography Frankfurt - The backdrop for your business photos

As a business photographer in Frankfurt, I have the advantage of using a city that is both modern and historic as a backdrop for my clients. The skyline of Frankfurt is legendary and can be a powerful symbol of success and progress in your pictures. But the old town or more cosy corners also offer perfect backgrounds for authentic, stylish business portraits.

As an experienced business photographer, I know which places in Frankfurt are the best to showcase your character and your business. Whether you need a highly professional portrait in front of the skyline or something more creative in a cosy café - the possibilities are endless.

5. business photos - an investment that pays off

There are many areas in business where you can cut corners, but you shouldn't do this with your business photos. Why? Because they are a Investment in you are. Professional photos increase your recognition value, make you visible as an expert and create trust. All of this means that customers are more likely to choose you.

Think long-term: Good photos don't wear out - they continue to work for you, whether on your website, your social media channels or in press materials. They help you stand out from the crowd and leave a lasting impression.

6. how much does a photographer for business photography Frankfurt cost?

Of course, the price depends on various factors - the photographer's experience, the duration of the shoot and the desired results. But the investment in high-quality photos is definitely worth it. A good business photographer will not only provide you with beautiful pictures, but will also ensure that you get photos that really suit you and your business.

Self-confidence in front of the camera
Business photographer Frankfurt Leandra Weber
Business photographer Frankfurt

Business photography Frankfurt - Let's create your perfect appearance together!

Our exclusive service? We go beyond the standard. We're not just about taking a few nice photos. We take the time to get to know you and your business to make sure your pictures are truly you represent your personality, your goals and your brand.

We offer you:

  • Personalised advice: Together, we develop a concept that fits your business perfectly. We take into account your industry, your target group and the impression you want to convey.
  • Professional shooting: Whether in an elegant office, with the impressive skyline of Frankfurt in the background or at a creative location - we make sure that your photos not only look professional, but also emphasise your uniqueness.
  • Relaxed atmosphere: We know that not everyone immediately feels comfortable in front of the camera. That's why we create a relaxed atmosphere in which you can be yourself. With specific instructions and a little humour, we'll get the best out of you.
  • Perfect post-processing: After the shoot, we carefully edit your photos to give them a high gloss finish - without alienating you, of course. The result: high-quality, authentic business photos that reflect your personality and professionalism.

Our mission is to provide you with photos that are not only visually convincing, but also show you as a professional in the right light - and in such a way that you recognise yourself in them. Your success is our goaland we look forward to accompanying you on this journey.

Employer branding photography throughout Germany and on Mallorca

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Before / after in image processing
23 August 2024

Before and after image editing in Adobe Lightroom

When it comes to image editing, Adobe Lightroom is one of the most powerful tools available to us photographers. But what exactly do we use Lightroom for and why is it an indispensable part of my daily workflow?

It's simple: I use Lightroom to give my pictures my own personal colour style straight after the shoot! But that's not all, of course:

Let's take a look at the main functions and understand why it is much more than just a tool for adding colours.

before after image editing

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𝗗𝗶𝗲 𝗛𝗮𝘂𝗽𝘁𝗳𝘂𝗻𝗸𝘁𝗶𝗼𝗻𝗲𝗻 𝘃𝗼𝗻 𝗟𝗶𝗴𝗵𝘁𝗿𝗼𝗼𝗺:

𝗚𝗿𝘂𝗻𝗱𝗹𝗲𝗴𝗲𝗻𝗱𝗲 𝗔𝗻𝗽𝗮𝘀𝘀𝘂𝗻𝗴𝗲𝗻 in before and after image processing:

Exposure, contrast and white balance: These basic tools can be used to adjust the brightness, tone and colour balance of photos.

Sharpening and noise reduction: These functions help to improve clarity and reduce unwanted image noise.

𝗙𝗮𝗿𝗯𝗸𝗼𝗿𝗿𝗲𝗸𝘁𝘂𝗿 𝘂𝗻𝗱 -𝗮𝗻𝗽𝗮𝘀𝘀𝘂𝗻𝗴:

Hue, saturation and luminance: Here, every colour in the image can be individually adjusted to achieve the desired mood and a particular colour style. For example, I deliberately take my pictures in raw format (without colour presetting by the camera itself) in order to have maximum options when editing later.

Colour profiles and presets - also known as filters: They make work easier by providing a starting point, which of course needs to be further customised depending on the image.

𝗟𝗼𝗸𝗮𝗹𝗲 𝗔𝗻𝗽𝗮𝘀𝘀𝘂𝗻𝗴𝗲𝗻:

Brushes and graduated filters: These tools can be used to make targeted changes to specific areas of the image without directly affecting the entire image. This function is also ideal for skin retouching.

𝗢𝗯𝗷𝗲𝗸𝘁𝗶𝘃𝗸𝗼𝗿𝗿𝗲𝗸𝘁𝘂𝗿𝗲𝗻 𝘂𝗻𝗱𝗱 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗲𝗿𝗲𝗻:

Straighten and correct perspectives: These tools are particularly useful for architectural photography and other scenes where precise lines are important.


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before and after image editing

Why I use Lightroom for before and after editing every day:

Using Adobe Lightroom is a must not only because of its comprehensive functions, but also because of the flexibility and precision it offers. Every photo we take is taken under different conditions - be it light, colour or environment. Therefore, it is not enough to simply apply a filter to the image. Each shot requires an individual adjustment of the colour settings and cuts to achieve the best results.


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Personal brand - what is it actually?
20 August 2024

How to perfectly showcase yourself and your brand with customised photography.

In today's digital world, where a strong online presence is essential, the concept of personal brand is more important than ever. But what exactly is behind the term "personal brand" and how can this concept be effectively combined with photography? In this in-depth article, you will find out why a well-thought-out personal brand is crucial to the success of your company and how professional business shoots - now often referred to as personal brand shoots - can help you put your brand in the right light.

What is a personal brand?

Personal brand - two words that hide behind a big concept. A personal brand is the unique combination of skills, experience and personality that sets you apart from others. It's about positioning yourself as a brand and creating a distinctive image that reflects both your professional qualities and your personal values. In short, it's the way you are perceived by others.

Here are some key factors that make up a strong personal brand:

  • Authenticity: Your brand should be authentic and honest. Show your real values and your personality.
  • Consistency: Make sure that your message and image are consistent across all channels.
  • Value proposition: What do you offer others? What is your unique selling point? Communicate clearly what makes you unique.
  • Visual identity: Your visual presentation - from your logo to your images - should be professional and appealing.

The role of photography in your personal brand

Photography plays a central role in how your personal brand is perceived. Especially in a world characterised by visual impressions, high-quality images can make a decisive contribution to strengthening your brand. Professional photos not only convey your personality, but also your professionalism and commitment.

Why is photography so important for your personal brand?

  • First impressions count: The first image that potential customers or business partners see of you can be decisive. Professional photographs ensure that you make a positive and lasting impression right from the start.
  • Show authenticity: Authentic and well-designed images allow you to present your personality and your brand visually. This creates trust and makes you more tangible.
  • Visual consistency: Professional photography ensures that your visuals are consistent and of high quality on different platforms. This contributes to a strong and uniform brand image.

Business shoots as personal brand shoots

When we talk about business shoots, we often mean photographs that are created for business purposes, such as LinkedIn profiles, company websites or press releases. Today, however, these shoots are often also personal brand shoots - specifically tailored to the individual brand. Here are some aspects that should be considered for a personal brand shoot:

  1. Targeted image selection:
    During a shoot, it is important that the images specifically support your brand. Think about what message you want to convey and which images best convey this message. Should your image be more professional and formal or creative and dynamic? Here are some questions that can help guide your image selection:

    • What values and messages do I want to convey?
    • What kind of mood and atmosphere should the photography convey?
    • Which visual elements are typical for my industry or speciality?
  2. Authenticity and personality:
    One of the main aims of a personal brand shoot is to capture your personality. The images should not only show your professional side, but also emphasise your personal characteristics. Whether you are a creative mind, a technical expert or a motivational leader - your photography should reflect this.

  3. Choosing the right photographer:
    Choosing a photographer who understands and can realise your vision is crucial. An experienced photographer will not only have technical knowledge, but will also have a feel for brands and how they are portrayed. When choosing a photographer, you should pay attention to the following points:

    • Portfolio: Check the photographer's portfolio to make sure their style matches your expectations.
    • Experience: Choose someone who has experience with personal brand shoots.
    • Creativity: A creative photographer can help you create unique and memorable images.
    • Communication: A good photographer will communicate openly and clearly to understand your wishes and needs.
Personal brand photo shoot on Mallorca with model Pia Bausch
Personal brand photo shoot on Mallorca with model Pia Bausch
Personal brand photo shoot on Mallorca with model Pia Bausch

Tips for a personalised shoot

To ensure that your photo shoot is a complete success, you should follow these tips:

  1. Preparation is everything:
    Before you stand in front of the camera, you should prepare yourself thoroughly. Think about what outfits you want to wear and think about the location of the shoot. The better prepared you are, the smoother the shoot will go.

  2. Clarity about your goals:
    Be clear about your goals. What message do you want to convey? What emotions do you want the images to convey? The clearer you define your goals, the more targeted the images can be created.

  3. Relax:
    Of course, it's normal to be nervous before a photo shoot, but try to relax. A relaxed attitude will be reflected in the pictures and lead to authentic and natural shots.

  4. Use the images strategically:
    Once your images are ready, use them strategically. Place them on your website, in social media and in your marketing material. High-quality images are a valuable asset and should therefore be used in a targeted manner.

Personal brand photography in Frankfurt and on Mallorca

The combination of a well thought-out personal brand and professional photography is an unbeatable duo when it comes to standing out in the digital world. By investing in a personal brand shoot, you lay the foundation for a strong and authentic brand that makes an impression both online and offline.

Remember: Your personal brand is what makes you unique. Let high-quality, professional images help you showcase your personality and business in the best light. So, if you're ready to take your brand to the next level, don't hesitate to invest in a customised personal brand shoot. Your brand will thank you!

We offer our shoots for business and personal brands all year round on Mallorca and in Germany.

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The perfect shoot planning on Mallorca
19 August 2024

The perfect photo shoot planning on Mallorca - how to make your business photo shoot a success

Mallorca, the pearl of the Mediterranean, is a paradise for photographers and offers an incredibly diverse backdrop for unforgettable business photography. Whether it's beautiful sunsets, picturesque mountain villages or urban alleyways - the island has it all. However, careful planning is essential for a successful business photo shoot on Mallorca. Because although Mallorca appears small on the map, the distances and constantly changing lighting conditions can quickly become a challenge.

When I talk to my clients about their ideas for a half-day shoot, their collection of ideas is usually huge. There are requests for photos in the most beautiful corners of the island - from the mountains to the sea to the old town of Palma. But as tempting as the idea of realising everything in one day is, it's not always realistic.

That's why in this article I'd like to give you a detailed insight into how I plan my shoots as a business photographer in Mallorca, what needs to be considered and why it's often better to concentrate on a few, well-chosen locations.

Business photography Mallorca
Business photography Mallorca
Business photography Mallorca with Bestager model Claudia Dobner

Why planning is the key to successful business photos on Mallorca

A few years ago, I would have agreed without hesitation to realise all my clients' fantastic ideas in a half-day shoot. But I've since learnt that it's often better to plan less and focus on the right locations at the right time. The island may be manageable, but the distances can be deceptive and not every location can be integrated into a half-day programme.

Business photography on Mallorca requires more than just choosing the most beautiful locations - it's about finding the right timing, understanding the lighting conditions and knowing exactly how to capture the desired moods. This requires not only photographic skills, but also a detailed knowledge of the island. Fortunately, I have built up extensive expertise over the last few years and now know exactly which locations are suitable for which shoot.

Light is the key - how it influences business photography

Light is one of the most important factors in any photo shoot, and this is especially true in Mallorca. The sun is intense here, and depending on the time of day and season, the light can be harsh, soft or almost disappear.

One example: Palma de Mallorcathe capital of the island, has many beautiful little streets that are ideal for urban business photos. However, the alleyways are not in perfect light at all times of day. If you arrive too early, the buildings cast long shadows that make the streets appear too dark. If you arrive too late, the light can be too harsh and prevent the desired atmospheric shots.

That's why, when planning, I make sure I know exactly when and where it's best to take photos. The same applies to other popular locations such as the old mountain villages, where the interplay of light and shadow can be particularly impressive - provided you plan it right.

Business photos Mallorca for freelancers
Personal brand photo shoot on Mallorca with model Pia Bausch
personal brand photos

The right place at the right time: where and when you should shoot on Mallorca

One of the most frequent requests from my clients is a sunset shoot on the beach. No wonder - the sunsets on Mallorca are breathtaking. But the sun doesn't set over the sea on every beach. In the south-west of the island, for example in the area around Sant Elm or Portals Vells, you can take beautiful sunset shots. In the north-east of the island, on the other hand, for example in Cala Ratjada, the sun sets behind the mountains - so if you want the classic sunset photo by the sea, you should consider the sunrise instead.

Business photography on Mallorca not only requires knowledge about the best locations, but also about when they are best staged. The time of year also plays a role here. At the height of summer, the sun rises particularly early and sets particularly late, which makes the day longer, but also brings with it the heat and the crowds. Spring and autumn are therefore ideal for quiet and relaxed shoots, when the island is less crowded and the light is softer.

How long should a photo shoot on Mallorca take?

Another important point when planning a business shoot on Mallorca is time. A half-day shoot is often enough to get some great shots - provided you concentrate on a few selected locations that are close to each other. However, if you want to cover several different locations on the island - such as photos in the mountains and on the beach - you should plan at least a full day.

An all-day shoot offers more flexibility and makes it possible to utilise both morning and evening light. For particularly elaborate shoots where clients want a wide range of locations and styles, it can even make sense to plan the shoot over several days. This is not only more relaxed, but also makes it possible to get the best conditions at each location.

Successful business photography on Mallorca requires expertise, planning and flexibility

The Business photography on Mallorca offers endless possibilities - from urban, modern scenes in Palma to quiet, picturesque beaches and mountain villages. However, careful planning is essential to ensure that the photos end up with the desired quality and expressiveness. Light, location and timing must be perfectly harmonised.

As an experienced photographer on Mallorca, I have learnt that it is not only important to know the most beautiful locations, but also to know when and how they can be best used. With the right planning, creative flexibility and a good dose of patience, you can create unforgettable business photos in Mallorca that perfectly reflect the character of your company.

If you are planning your next business shoot on Mallorca, I will be happy to assist you with my expertise and experience. Together we will find the perfect locations, the ideal light and create exactly the images you need for your professional appearance. 

Business photography mallorca for freelancers and entrepreneurs

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Photography Frankfurt vs. Mallorca
15 August 2024

Photography Frankfurt vs. Mallorca

Looking for the perfect location for your next business photo shoot? Regardless of whether you want the Frankfurt skyline and modern glass fronts for your photo shoot or whether you prefer the beautiful, Mediterranean Mallorca: both locations have their own charm. That's why I want to tell you today which location is best for which industry.

Frankfurt is the urban symbol of the business lifestyle. Mallorca offers natural beauty, an inspiring climate and the best backdrop for personal branding photos. Find out which location suits you and your business model best at the end of this article!

Urban style and modern architecture at the Frankfurt photo shoot

Frankfurt is known for its breathtaking cityscape characterised by modern glass structures. In my eyes, the urban vibe offers the perfect urban setting for a professional business portrait photo shoot. The mix of traditional and modern architecture is a great backdrop for presenting business portraits in style. Whether it's the banking district and its imposing skyscrapers, the Main Tower or the charming Alte Oper - there are numerous spots in this city that skilfully underline the professionalism and success of my clients.

Photo shoot Frankfurt with Leandra Weber Photography
Photo shoot Frankfurt with Leandra Weber Photography
Photo shoot Frankfurt with Leandra Weber Photography

Business photography in Frankfurt

Frankfurt is Germany's financial metropolis. This alone makes the city a fascinating place for business photography. Perfect for photographing business bankers, management consultants, lawyers and other professionals in their natural element. A contemporary setting that conveys success and seriousness. Both attributes without which you won't get very far in the business world. Clean lines and modern architecture are the best backdrop for well-made business portraits that radiate competence and confidence.

Personal branding photography in Frankfurt

Frankfurt is of course also a good choice for personal branding shoots. There are countless opportunities here to take individual and authentic photos. You have to decide whether this suits your personal brand: Are you more of a business or lifestyle promoter? Whether in a stylish office, a trendy café or in front of the imposing glass façades - Frankfurt offers a variety of options to showcase professionally ambitious people. 

So the question arises: What does your company stand for? Does the business vibe of Frankfurt help you to address your target group directly?

Photographer Frankfurt am Main

Mediterranean flair on Mallorca

Mallorca is the jewel of the Mediterranean. As if straight out of a glossy travel magazine, the island is the perfect backdrop for a photo shoot. Natural beauty and Mediterranean charm go hand in hand here - a mix that is extremely valuable for particularly brand-conscious personalities. The island is well known for its picturesque landscapes, beautiful beaches and historic villages. 

Places like Valldemossa and Deia offer breathtaking views with picturesque alleyways and historic buildings, while the old town of Palma combines the beauty of its architecture and the vibrant colours of history and modernity.

Model photography with Claudia Dobner on Mallorca

Photography in Mallorca

Mallorca is a treasure for artists and photographers. One of the reasons why I have chosen this island as my second home. The island is a treasure trove of magical places for creative images. For coaches, freelancers, consultants and artists, Mallorca is the ideal place to take expressive photos. The relaxed lifestyle and warm light of the island in southern Europe make it possible to capture authentic and candid moments.

Personal Branding Photography in Mallorca

Mallorca is not only a place for impressive photos, but also ideal for combining a photo shoot with a holiday or workation. Especially in the autumn months, when the temperatures are pleasant, the light is particularly golden and the crowds of tourists are fewer, Mallorca offers ideal conditions for such photo shoots. During these months, the unique light conditions and the tranquil atmosphere can be fully utilised - in summer, crowds of tourists often get in the way of secluded photo shoots. 

Successful shoots on Mallorca

In recent years, I have carried out many successful shoots on Mallorca. One example is the collaboration with Selina Lehmann, who lives and works on the island as an influencer. Her passion for Mallorca and her authentic demeanour make her a perfect example of what personal branding shoots on Mallorca can look like. Fashion brands such as Brax and Lascana also regularly commission me to shoot content on the island.

Exclusive photography on Mallorca
Photoshoot tips
Woman at a yoga photoshoot Mallorca on a rocky coast

Photo shoots for various professional groups in Frankfurt and on Mallorca

Business photography: Frankfurt is ideal for professional business portraits that radiate seriousness and expertise.  

Personal branding: Mallorca is the ideal place for real, creative personal branding photo shoots.  

Creative photography: Artists and creatives will find Mallorca the perfect place to realise their ideas in creative photography.  

Fashion shots: Fashion brands make equal use of the diverse backdrops in Frankfurt and Mallorca to present their collections in a variety of ways.

Business banker and management consultant

Frankfurt is the ideal place for commercial bankers and management consultants. The urban character and diverse architecture convey success, seriousness and expertise. Self-employed people who work in an extremely professional environment will find the ideal shooting location here.

Self-employed persons, consultants and coaches

Mallorca is the better choice for self-employed people, consultants and coaches who mainly market themselves through personal branding. The island's relaxed and inspiring environment demonstrates the authenticity that is so important for brand marketing. The wild mix of nature and history offers unique backdrops that perfectly emphasise individual charisma. Ready for a holiday, but no holiday in sight? Many self-employed people take a few weeks off to Mallorca during the winter months to work through their to-do list in the sunshine. The opportunity to combine it all with a shoot! 

 

Artists and creatives

Mallorca is THE paradise for artists and creatives. Together with the artist hotspots, the island offers a multitude of inspiring locations that are ideal for individual photo shoots. Everywhere on the island there are backdrops for capturing artistic visions and creative personalities. The special light and natural beauty of Mallorca provide the perfect stage for taking extraordinary and expressive pictures.

Fashion brands and co-operations

For fashion brands and collaborations, both a photo shoot in Frankfurt and on Mallorca offer ideal conditions. Frankfurt impresses with its urban dynamism and modern architecture, making it the ideal location for stylish and elegant fashion shoots. Here, fashion brands can present their latest collections in an urban and contemporary setting. 

It all depends on which target group you are focussing on: If it's mainly about business fashion, the choice of location is clear. Mallorca, on the other hand, has a spectacular, diverse backdrop that is perfect for the summer lifestyle. The natural landscapes, ancient villages and Mediterranean influences offer a wealth of opportunities to present new collections authentically and creatively. The combination of both locations offers fashion brands a huge variety of visual styles and impressions that present collections in a versatile and appealing way.

If you are looking for the perfect location for your next photo shoot, I will be happy to advise you. Whether it's a photo shoot in Frankfurt or a photo shoot on Mallorca - we'll find the place to capture your business ideas and expectations. 

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Content creation and REELS in fashion photography
10 July 2024

Content creation and REELS in fashion photography

If you look at social media today, one thing is particularly noticeable: Short videos dominate the feed. These so-called REELS offer entertainment and attract the attention of users. If you compare today's feeds with those of a few years ago, it becomes clear that videos have almost completely replaced static images. This trend is particularly noticeable in fashion photography. Brands such as Bonita, Brax and Lascana (links to the respective articles in the comments) are increasingly focussing on dynamic content to showcase their collections.

The whole thing is easier said than done - the production of REELS is much more complex than that of images. Nevertheless, I have almost no more bookings that come without video content. In this article, I'll show you how to create a particularly good REEL in fashion photography. 

Bonita's Fashion Photography REEL Shooting on Mallorca

Mallorca, my second home, has established itself as an excellent location for fashion shoots. The island offers a variety of breathtaking landscapes that are perfect for visually appealing reels. From endless beaches to picturesque mountain landscapes and charming villages, the diversity of the island makes it possible to capture different moods and styles. 

Especially in well-edited videos, this variety in the scenery offers a very special eye-catcher. Brands such as Bonita used these backdrops in our last shoot to present the essence of their fashion in captivating reels. The natural light and varied backgrounds allow each item of clothing to be shown to its best advantage.

Fashion photography on Mallorca with model Eva Schug for fashion brand Bonita

What are short REELS?

Brands and influencers use these short videos to reach their target group quickly and effectively. The ability to convey a strong visual message in a short space of time makes reels an indispensable tool in modern marketing. In other words: the trend is unbroken. 

Short reels are short, dynamic videos that are usually only 15 to 30 seconds long. They are specifically designed to grab viewers' attention quickly and captivate them with engaging content. These short clips are ideal for social media as they are quick and easy to consume and often achieve high interaction rates.

Even though the videos are so short, it still takes at least an hour of shooting and often several hours of post-production. So the term Short REEL really only refers to the end product - the production is anything but fast. 

What makes a good REEL?

A good reel in fashion photography and everywhere else is characterised by creativity, high image quality and a strong visual narrative. For me, the following points are the key elements:

  • Clear messageA REEL should convey a concise and understandable message.
  • Visual appealHigh-quality shots and a well thought-out composition are essential.
  • Creative editingEffects, cuts and music should support the content and arouse the viewer's interest. But be careful with GEMA music!
  • StorytellingA good REEL tells a story that captivates the viewer.
  • CommitmentREELs should encourage interaction, be it through calls to action or appealing content. The call to action should not be missing under any circumstances. 
Fashion photography on Mallorca with model Eva Schug for fashion brand Bonita

Realisation: How to make a good REEL

Creating a good REEL requires creativity, planning and a little technical skill. But with a little practice, all this is no problem at all. Here are the steps I go through when producing REELS. These tips can help you produce impressive reels even without expensive equipment:

Define topic and goal

Clearly define what you want to achieve with your REEL. Whether it's product advertising, storytelling or entertainment - a clear goal helps you stay focussed and target your presentation precisely. 

Create a storyboard

Sketch out the most important scenes of the REEL. This will help you to visualise the structure and ensure that all shots can be produced at once. This saves you re-filming and a lot of editing if the lighting conditions are different later on.

The right equipment

A smartphone with a good camera is often sufficient. Make sure you have sufficient lighting and use a tripod to avoid camera shake. Natural light is the most pleasant. If the videos are well lit, you can also save a lot of time in post-production.

Filming

Keep clips short and concise. Changing perspectives and angles make the video a lot more interesting.

Edit

Use editing apps such as InShot, Adobe Premiere Rush or iMovie. Add suitable music and use text overlays to emphasise important messages. Pay attention to smooth transitions and a harmonious overall picture. Find examples from your own feed that are particularly appealing and analyse why. 

Music and effects

Music sets the mood of your REEL. Pay attention to GEMA-free music here. Use effects and filters sparingly to create highlights without overloading the video.

Call to action (CTA)

There should be a clear call to action at the end. Whether it's more information on your website, following an account or buying a product - make sure your viewers know what they should do. Otherwise all the work will have been in vain. 

fashion photography

Bonitas Fashion Photography

Bonita has understood how to take full advantage of REELS. By combining fashion photography and dynamic videos, the brand creates an engaging and modern presentation of each new collection across multiple social media channels. The use of Mallorca as a location enhances this effect with the unique aesthetics of the island. Looking forward to more projects!

Fashion photography and branding are closely linked. Through careful planning and creative realisation, brands can effectively communicate their identity and message. In fashion photography, it is important that the images not only reflect the collections, but also the brand's attitude to life and values.

Fashion photography has evolved thanks to REELS and offers fashion brands new opportunities to present their collections. As a photographer in Frankfurt and Mallorca, I can definitely confirm that this combination is unbeatable. I am also using more and more videos on my own marketing channels. 

Do you want to present your latest fashion collection in a creative and appealing way? REELS and the breathtaking locations of Mallorca are the perfect choice. 

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