Author: Leandra Weber

Some random facts about me
26 September 2024

Today I would like to take the opportunity to introduce myself a little more personally so that you can get to know me and my path a little better.

📸 Photography is my passion

Both privately and professionally, photography is my absolute "flow" state. When I'm behind the camera, I can completely immerse myself in the here and now and forget everything around me. Even when life has been difficult for me, it has always been photography that has pulled me out of a low and given me new motivation. The feeling of looking through the camera's viewfinder and capturing special moments has always inspired me and shown me how important it is to enjoy the moment in the here and now.

🕛 Procrastination is a NO GO for me!

Through some sad and formative experiences, I learnt at a young age how valuable time is and how important it is not to put things off. When I set my mind to something, whether at work or in my private life, I try to realise it as soon as possible. This attitude runs through all areas of my life - whether it's travelling, meeting up with friends or taking the next step in my business. I realise that there is no "right" time to wait for. Instead, NOW is the time to realise our dreams and create the moments we'll remember later. For me, the now is what counts and I want to live each day consciously, without putting things off until later.

facts about me

✔ Always on the lookout for the perfect motif, even in your free time

Even when I'm "off" from work, I still always find reasons to reach for my camera. Photography isn't just work for me, it's a pure passion that drives me. Whilst travelling, I also discovered my love of landscape photography. I'm particularly fond of sunrises, which is why I like to get up early for the perfect picture. I remember photographing the sunrise at 6 a.m. on the Seiler Alm in South Tyrol in the depths of winter. Despite wearing gloves, my hands were so frozen that I could barely press the shutter release. But the moment and, of course, the resulting picture were definitely worth it!

My favourite destinations for landscape photography? Definitely Mallorca, Italy and Africa! These places offer me endless inspiration and unforgettable motifs that fascinate me time and time again.

➡ Learning by doing: My path into photography

During my studies, I worked as a model and trade fair hostess to earn a bit of extra money. But more importantly, it gave me valuable insights into the world of photography. I taught myself all my camera and editing skills or learnt them directly from other photographers who photographed me. I often stayed late after my own shoots to look over the photographers' shoulders as they worked on their pictures. This allowed me to acquire my knowledge bit by bit - an experience that is priceless to me and that still characterises me today.

➡ Road trips and explorations - preferably at sunset time!

Nothing fulfils me more than driving off in my car and discovering new, beautiful places. I am an absolute sunset fan. The warm light just before sunset is the most magical moment of the day for me as a photographer. Capturing these special light moods is always a highlight for me and I try to experience these moments as often as possible.

➡ Not a fan of large groups, but all the more of deep connections

I am not a typical group person and prefer very few, but deep and honest relationships in my private life. It is these intensive connections that are really important to me and in which I feel comfortable. My friends describe me as helpful, punctual and reliable - values that are very close to my heart and that I also live by in my work.

➡ Words are good, actions are better

I love it when words are followed by deeds and people prove themselves to be doers. That's why I prefer to surround myself with people who, like me, get stuck in and actively pursue their goals. This energy motivates me and inspires me to keep moving forward and not stand still.

➡ 1:1 work is close to my heart

I really appreciate 1:1 work or working in smaller circles. This closeness enables me to respond honestly and conscientiously to the people I am with. What still fascinates me about my work is how many different personalities I get to know through my photography and how many individual stories I learn in the process. These encounters enrich my life and my work every time anew.

➡ Creativity also lives away from the camera

Design work fascinates me just as much as photography itself. About seven years ago, I started to work intensively with web and graphic design in order to build my own websites and design my own advertising materials. I learnt a lot through courses, but I also did a lot of self-taught work. If I hadn't dedicated myself to photography, a creative job in web and graphic design would certainly have been my next choice, because here too I can freely realise my ideas and live out my passion for aesthetics.


Portrait photography business
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Stop Waiting, the Best Time is Now
26 September 2024

Wie oft hast du schon gedacht: „Das mache ich später oder irgendwann mal”? Wir alle kennen das Gefühl, dass der richtige Moment, um etwas zu beginnen oder zu ändern, noch nicht gekommen ist. Gefühlt wartet man immer auf irgendetwas: auf besseres Wetter, auf den nächsten Urlaub, auf 10 Kilo weniger, um endlich neue Businessbilder anzugehen… Die Liste ist bei jedem von uns wahrscheinlich ziemlich lang.

As a photographer at Leandra Weber Photography, I also sometimes find myself putting things off. But over the years I've learnt that the perfect moment never comes. The most important lesson: act now! Here are some reasons why it pays to stop waiting and start acting now.

1. there is no perfect moment

Many people tend to believe that there is an ideal time to pursue their goals - when they have more money, more time or more experience. But that perfect moment will never come. There will always be challenges and obstacles. The key is to start now and take the first step instead of waiting forever for the perfect circumstances.

Especially in photography, as I experience in my daily life at Leandra Weber Photography, the moment often comes as a surprise and spontaneously. A breathtaking sunset or a unique ray of light doesn't wait for everything to be perfect - it just happens. It's similar in life. Waiting often means missing opportunities.

2. time is limited - use it wisely

Our time in this world is limited and none of us knows how much we have left. Waiting means losing valuable time that we will never get back. The realisation that our time is precious motivates us to seize the moment instead of waiting for "someday".

I still remember my beginnings at Leandra Weber Photography very well. At the beginning, I had a lot of doubts: wouldn't it be better to wait until I had gained more experience or until I had the "perfect" equipment? But in the end, I picked up the camera and set off. The first step was the most important - and in retrospect the best decision.

Leandra Weber Photography

3. learning by doing: mistakes are valuable teachers

The best lessons are learnt through direct experience. Every journey begins with the first step, and there is no better time to take that step than now. By being proactive, we are given the opportunity to develop and learn. Mistakes and setbacks are part of the process and offer us valuable insights that help us to become better.

In photography in particular, mistakes are often the start of something new and unexpected. An unforeseen shadow, a gust of wind that suddenly changes the subject - all of these can lead to a problem or a magical moment. Photography has taught me to see every challenge as an opportunity and to always be open to new things.

4 Your future starts now

We all dream of a better future. But this future doesn't start at some point, it starts right now. Whether it's starting a new project, changing our diet or finally booking that long-awaited trip - it's up to us to steer our lives in the direction we want them to go.

When I look back on my career as a photographer at Leandra Weber Photography, it was often the spontaneous decisions that had the biggest impact. Without thinking too much, I've tried out new styles, travelled to unusual places and taken on projects that initially seemed uncertain. The result? Unforgettable experiences and unique images that I would never have captured otherwise.

5 Inspiration comes from doing

We often wait for the right moment because we think we're still missing the right idea or the inspiration isn't there yet. But inspiration usually arises in the process. New ideas and possibilities only develop through active action.

The same applies to photography: many of my best shots are the result of chance or experimentation. Simply picking up the camera and getting started - without a fixed goal, without perfect planning. This freedom of action opens up space for creativity and surprises.

6. stop waiting - create your own opportunities

Nobody brings you the perfect moment on a silver platter. You have to create your own opportunities. In photography, this means taking pictures in bad weather, trying out unusual perspectives or learning new techniques. Every action brings you closer to your goal, while waiting holds you in place.

The motto "Stop Waiting, the Best Time is Now" is not just an invitation, but a way of life. It means taking control and taking responsibility for your dreams and goals. Don't let doubts or the feeling of not being ready stop you.

Kalahari Desert Leandra Weber Photography

Conclusion: The time is now - Leandra Weber Photography

There is no better time to pursue your goals than now. Perfect moments are illusions, and waiting for better circumstances won't get you anywhere. Start with what you have and where you are right now. At Leandra Weber Photography, we've learnt that the best shots don't come from a perfectly planned setting, but from a willingness to act in the moment and make the most of every situation.

Use the time available to you, learn by doing and create your own opportunities. Because one thing is certain: the best decisions and the best moments happen when you stop waiting and simply get started.

Let yourself be inspired and get started today - no matter what it's about. The best time is now!

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Photography myth cleared up #1
26 September 2024

Fotografie Mythos aufgeklärt #1: “Gute Fotografen müssen kaum etwas nachbearbeiten” – Ein Blick hinter die Kulissen der Bildbearbeitung – Bildbearbeitung Fotograf

The myth that talented photographers don't need any post-processing persists. But the truth is: image editing is an essential part of professional photography. It is the key to making images shine and getting the best out of every photo. Good image editing is not just a question of technique, but also of creativity and skill - and that starts with the selection of images.

Step 1: Image selection in Adobe Bridge

Der Prozess der Bildbearbeitung beginnt direkt nach dem Shooting mit der Auswahl der besten Aufnahmen. Hier kommt Adobe Bridge ins Spiel, ein unverzichtbares Tool für jeden Fotografen, das den ersten Schritt in der “Bildbearbeitung Fotograf” maßgeblich unterstützt. Nach einem Shooting können, je nach gebuchtem Paket, hunderte oder sogar tausende Bilder zusammenkommen. Jedes Bild erzählt seine eigene Geschichte, doch nur die besten schaffen es in die nächste Runde.

In Adobe Bridge, each image is carefully analysed and evaluated. This is where the photographer decides which images are worthy of further processing. This is a time-consuming process in which image composition, sharpness, exposure and overall impression play a major role. It is often difficult to select the best images from a large number of shots, but this selection lays the foundation for the next step in image processing.

Image editing photographer using the example of a photo shoot on Mallorca

Step 2: Colour retouching in Lightroom - Image editing photographer

After the initial selection, the images end up in Adobe Lightroom, one of the most popular programmes for colour correction and retouching. Lightroom enables photographers to take their images to the next level by optimising colours, contrasts and brightness. Image editing is all about adjusting the light and colours to give the image exactly the look you want.

Especially for outdoor shoots, where the light can change quickly, adjusting the exposure and white balance is crucial. In Lightroom, shadows are brightened, highlights are reduced and colours are balanced to create a harmonious overall image. There are often small details that only really come into their own through editing - be it the lush green of nature or the soft glow of a sunset.

Lightroom also offers the option of editing images in series, which is particularly useful for larger projects. This creates a consistent look that connects the images and creates a coherent series.

Step 3: Upload to the customer selection gallery

After colour retouching, the edited images are uploaded to a customer selection gallery. This gallery is an important part of image processing and the collaboration between photographer and customer. Here the customer can look through the edited images at their leisure and select their favourites.

The customer selection gallery not only provides an overview of the edited images, but also gives the customer the opportunity to co-determine the next step in the editing process. Depending on the selection, the final retouching in Photoshop can be customised to take individual wishes into account. This personal touch is an important aspect that can make the difference between a good and a great photo.

Step 4: Final retouching in Photoshop

Der letzte Schritt der “Bildbearbeitung Fotograf” ist die finale Retusche in Adobe Photoshop. Photoshop ist das Werkzeug der Wahl, wenn es um die Verfeinerung und Perfektionierung der Bilder geht. Während in Lightroom hauptsächlich globale Anpassungen vorgenommen werden, konzentriert sich Photoshop auf die Detailarbeit.

Disturbing elements are removed, skin blemishes are corrected and small imperfections are evened out. Skin retouching is a central component of image editing, especially for portraits. The aim is not to alter the image unnaturally, but to emphasise the natural features and present the image in its best form.

In addition to skin retouching, Photoshop can also be used to adjust image sections, correct perspectives and optimise other subtleties. The aim is to create an image that is both technically and aesthetically pleasing.

Image editing before and after at Leandra Weber Photography

Why image editing is indispensable for photographers

Post-processing is not a question of right or wrong, but a creative process that makes every image unique. Good photographers know that the work doesn't end when the shutter button is pressed. Rather, the real magic that brings a picture to life only then begins.

Image editing gives photographers the opportunity to realise their vision and emphasise their own style. It's not about distorting reality, but about getting the best out of every moment. For me as a photographer who often works outdoors, post-processing means compensating for differences in light and optimising the image so that it perfectly captures the moment.

Conclusion

Die “Bildbearbeitung Fotograf” ist ein komplexer, aber unerlässlicher Teil der Fotografie, der weit mehr umfasst als nur ein paar Klicks. Es ist ein Prozess, der Erfahrung, Wissen und ein gutes Auge für Details erfordert. Von der Bildauswahl in Adobe Bridge über die Farbretusche in Lightroom bis hin zur finalen Bearbeitung in Photoshop – jeder Schritt ist wichtig, um am Ende Bilder zu liefern, die begeistern.

These steps are often invisible to the viewer, but this is precisely where the art of professional photography lies. Image processing turns a good image into a perfect photo - and that is what makes a photographer's work so special.

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A look behind the scenes
25 September 2024

Behind the scenes of a photo shoot: A look behind the scenes of a typical day at a photo shoot

“Du Lea, hast du noch irgendwo Zeit für ein Personal Brand Shooting nächsten Monat?” Diese Frage höre ich als Fotografin oft. Die meisten denken dabei nur an das eigentliche Shooting, doch hinter einem erfolgreichen Brand Shooting steckt weit mehr Arbeit als nur das Fotografieren selbst. In diesem Beitrag erfährst du, was ein Fotoshooting wirklich ausmacht, welche Vor- und Nachbereitungen dazugehören und warum ein professionelles Brand Shooting ein unverzichtbares Investment für deine Marke ist.

Preparation: the basis for a successful shoot

The day of a photo shoot begins long before the actual shoot date. The preparations are crucial to ensure that everything runs smoothly on the day itself. Before the camera is even used, everything is planned in detail in advance: This includes coordinating with the client, creating a mood board and selecting the right location.

Days or weeks before the shoot, I am in close dialogue with the client to understand their vision and plan the perfect look. We discuss what feeling the pictures should convey, which poses are desired and which outfits are suitable. This results in a clear concept that is realised on the day of the shoot.

I also think about the lighting conditions and how I can make the best use of them. Different times of day offer different lighting moods that give the pictures their special character. The choice of equipment is also made in advance: depending on the light, location and desired image style, I decide which camera lenses and accessories to use.

The shooting day: focus on realisation

On the day of the shoot, it's no longer about the planning, but about the realisation. I arrive at the location a little earlier to get a final overview and check the lighting conditions. Every location has its own peculiarities, and by checking early I make sure that we have the best possible starting situation for the pictures.

As soon as the client arrives, there is a short briefing to discuss the process and create an informal, relaxed atmosphere. A good briefing is crucial: it ensures that everyone involved knows what to expect and can get involved in the creative process. Creating the right atmosphere is a key factor - the more comfortable everyone feels, the more authentic and natural the images will be.

During the shoot, I guide the models through the poses and perspectives discussed in advance. The interaction between photographer and model is a dynamic process: good communication and the right timing are crucial for success. I always make sure to create a pleasant environment in which the model can move and express herself freely. A good "vibe" is the key to natural and expressive images.

 

Behind the scenes photo shoot with Leandra Weber Photography in a daylight studio

Stops and breaks: time for feedback and adjustments

We always take time for breaks between the individual shots. These short breaks are not only important to take a deep breath, but also to review the results so far. We take a look at the previous shots and discuss whether any adjustments need to be made. This allows us to adjust the process directly if necessary and ensure that we get exactly the shots we want.

If several locations are planned, we travel from one place to the next. Whether in the old town of Palma, on a picturesque coastline or in a modern loft - each location offers a new opportunity to create unique photos. A photo shoot can last between 1.5 and 8 hours, depending on the package booked and the desired results.

Post-processing: creativity meets precision

After the shoot, another important part of the process begins: post-production. This is where the creative vision comes into play, adding the finishing touches to the images. Firstly, I select the best shots and sort the images that best represent the shoot.

When editing, I attach great importance to naturalness and authenticity. Each image is viewed and adjusted individually - be it through slight corrections to brightness and contrast or through the targeted accentuation of colours to enhance the mood of the moment. The aim is to edit the images in such a way that they emphasise the natural beauty of the moment and perfectly reflect the client's vision.

Behind the Scenes photo shoot - Behind the scenes

Photography is much more than just pressing the shutter button. It is a combination of detailed preparation, precise realisation and creative post-processing. Behind every picture there is planning, technique and a lot of passion to realise the client's vision. The "Behind the Scenes" view shows that every photo shoot is a journey - from the first conversation to the finished image that tells the story the customer wants.

Close collaboration, the right setting and a clear vision create images that are more than just snapshots - they are an expression and an experience in one. A well-planned and executed photo shoot not only creates great pictures, but also a connection between photographer, model and the viewer that, in the best case, will be remembered for a long time.

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Insights into my scheduling
25 September 2024

Brand photoshoot: More than just a photoshoot - the path to professional images for your brand

“Du Lea, hast du noch irgendwo Zeit für ein Personal Brand Shooting nächsten Monat?” Diese Frage höre ich als Fotografin oft. Die meisten denken dabei nur an das eigentliche Shooting, doch hinter einem erfolgreichen Brand Shooting steckt weit mehr Arbeit als nur das Fotografieren selbst. In diesem Beitrag erfährst du, was ein Brand Shooting wirklich ausmacht, welche Vor- und Nachbereitungen dazugehören und warum ein professionelles Brand Shooting ein unverzichtbares Investment für deine Marke ist.

What is a brand photo shoot?

A brand shoot is much more than just a simple photo shoot. It is a targeted shoot that aims to showcase your brand, your business or you as a personal brand in an authentic and professional way. The aim is to visualise the core values and personality of your brand in order to build a strong connection with your target group. A brand shoot can be a decisive factor for entrepreneurs, freelancers, influencers and companies of all sizes when it comes to brand presence.

The underestimated work behind a fire photo shoot

While many only have the day of the shoot itself in mind, the majority of the work often remains invisible. As a photographer, I spend far more time behind the screen than behind the camera, because the preparation and follow-up of a brand shoot takes up much more time than you might think.

Photographer Frankfurt am Main Leandra Weber Photography

1. image selection: Spoilt for choice

After the brand shoot, the image selection process begins. This involves filtering out the best shots, a step that is often underestimated. The images are viewed, sorted and evaluated in Adobe Bridge. Depending on the scope of the package booked, this process can take between 1-2 hours. This phase is crucial, as only the best images make it to the next round and form the basis for the final result.

2. first editing in Lightroom: the creative finishing touches

Once the best images have been selected, the first step is to edit them in Adobe Lightroom. Here the images are cropped and the colours adjusted to give the customer a first impression of what the final images might look like. The time required for these adjustments varies depending on the size of the package and the customer's wishes, but is usually between 1 and 3 hours. Only after this initial processing are the images uploaded to a selection gallery from which the customer chooses their favourites.

3. detail work in Photoshop: perfection down to the smallest detail

The selected images are then opened for final editing in Photoshop. This is where the creative finishing touches come into play: skin retouching, correction of minor blemishes and adjustment of lighting moods are just some of the steps that make up this process. Depending on the extent of the retouching, this step can take between 1 and 2 hours, although there are no limits here either. Each image is processed individually to bring out the best and perfectly emphasise the brand message.

Before the shoot: the often forgotten location scouting

An important aspect that is often overlooked is choosing the perfect location. A brand shoot needs an environment that reflects the brand and creates the right atmosphere. That's why I invest a lot of time in location scouting. Especially in Palma, which is teeming with beautiful locations, it took me a good year to discover the best locations with the ideal lighting angles. Each location has its own charm and significantly influences the visual language.

Why are brand photo shoots so important?

A professional brand shoot takes your brand image to a new level. It is an investment in your public image that will pay off in the long term. Here are some reasons why a brand shoot is essential for you and your brand:

1. authentic representation of your brand
A brand shoot helps you to present your brand in an authentic and unique way. The images tell your story and convey your brand values in a way that words alone cannot achieve.

2. professional first impression
A professional first impression is crucial, whether on your website, in social media or in marketing materials. High-quality, consistent images ensure that you are perceived as an expert in your field.

3. more trust and identification
With a brand shoot, you create images that build trust and appeal to your target group. Potential customers will identify more easily with your brand if they can see who is behind the company.

Fire photo shoot in a daylight studio

Tips for a successful brand shoot

To make your photo shoot a complete success, there are a few points you should bear in mind:

1. clear objective
Think carefully in advance about the message you want to convey with the images. What do you want your target group to think about you and your brand? A clear objective is the key to a successful brand shoot.

2. matching outfits and props
Choose clothing and props that reflect your brand. The choice of colours and style should match your brand message and create a consistent look.

3. trust in the photographer
Rely on the expertise of your photographer. An experienced photographer not only has technical expertise, but also a flair for perfect staging. Be open to suggestions and let yourself be inspired.

 

A brand shoot is a comprehensive investment in your business that goes far beyond the day of the shoot. The preparation, selection and post-processing take a lot of time, but the result is authentic, professional images that show your brand at its best. Take the time to plan and realise this investment - it will help you strengthen your brand and set you apart from the competition.

Which activity in your job is extremely underestimated by outsiders in terms of time? Share your experiences in the comments!

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Are you a doer? That's why it would be worth it!
25 September 2024

Procrastination - How to go from procrastinator to doer

“Ja, mach ich.” Und dann passiert – nichts. Kommt dir das bekannt vor? Prokrastination ist ein Phänomen, das viele Menschen sowohl im Berufs- als auch im Privatleben begleitet und oft für Frustration sorgt. Doch es gibt Menschen, die genau das Gegenteil leben: die Macher. Sie packen an, setzen um und erreichen ihre Ziele. In diesem Beitrag zeige ich dir, warum es sich lohnt, ein Macher zu sein, und wie du die Prokrastination überwinden kannst, um mehr aus deinem Leben zu machen.

What is procrastination and why is it so widespread?

Prokrastination, oft auch als “Aufschieberitis” bezeichnet, beschreibt das wiederholte Aufschieben von Aufgaben, obwohl man genau weiß, dass diese erledigt werden müssen. Stattdessen beschäftigen wir uns mit weniger wichtigen Dingen oder lassen uns von der Flut an Möglichkeiten ablenken. Gründe für Prokrastination gibt es viele: Angst vor Fehlern, Überforderung, Perfektionismus oder einfach der Mangel an Motivation.

But the consequences are clear: important tasks pile up, stress increases and we end up feeling dissatisfied. The result is a spiral that is difficult to break.

The opposite side: Being a doer - what does that mean?

A doer is someone who doesn't just talk, but acts. Someone who doesn't hide from challenges, but actively looks for solutions. In my life as a photographer, I have learned that the doer mindset is crucial - be it when organising a shoot or solving unexpected problems on location.

Being a doer means taking responsibility and acting proactively. It's about stepping out of your comfort zone and taking things directly into your own hands. This personality trait has served me well in both my business and personal life and helps me achieve my goals every day.

The advantages of being a doer

1. proactive problem solving instead of procrastination

Procrastination often allows problems to grow unnoticed. A doer, on the other hand, does not wait for challenges to disappear by themselves. They act as soon as a problem arises and actively look for solutions. This proactive approach leads to greater efficiency and productivity - two crucial factors that help us to progress both professionally and personally.

2. sense of responsibility as the key to success

A doer takes responsibility for their decisions and their results. Instead of looking for excuses or blaming mistakes on others, they reflect and analyse. This characteristic is essential in order to learn from mistakes and continuously improve. Procrastination, on the other hand, often leads to responsibility being avoided, which is detrimental to personal and professional growth in the long term.

3. innovative strength and flexibility

Procrastination often inhibits creativity and blocks new ideas. A doer, on the other hand, uses their innovative strength to solve challenges creatively - even under stressful conditions or when unexpected changes occur. As a photographer, I often find that things change spontaneously: The weather doesn't play ball, outfits don't fit as expected, or locations turn out to be unsuitable. In moments like these, my can-do mentality helps me to act quickly and flexibly and always find a solution.

social media content ideas company

Overcome procrastination: Tips for becoming a doer

Do you want to declare war on procrastination and become a doer yourself? Here are some tips to help you do just that:

1. set clear priorities
Procrastination often occurs when we feel overwhelmed. Set clear priorities and focus on the most important tasks. Write yourself a to-do list and work through it step by step instead of trying to do everything at once.

2. take the first step
The beginning is often the hardest part. Doers don't let that stop them, they just get started. Start with small tasks to get the ball rolling. Once you've started, it becomes easier to keep going.

3. reward yourself for progress
A reward system can help you overcome procrastination. Set yourself small goals and reward yourself for achieving them. This motivates you and creates positive associations with completing tasks.

4. consciously avoid distractions
Constant distractions such as your smartphone or social media encourage procrastination. Create a focussed working environment in which you are undisturbed and set clear times for breaks.

5. trust in your abilities
Self-doubt is often a trigger for procrastination. A doer trusts in their abilities and dares to take on new challenges. Believe in yourself and be prepared to learn from your mistakes.

Conclusion: Goodbye procrastination - become a doer!

Procrastination is a habit that holds us back, while the doer mindset moves us forward. Anyone can learn to be a doer by taking responsibility, being proactive and finding creative solutions. It takes courage and willpower, but the reward is worth it: more success, less stress and the good feeling of really getting things done.

How are you doing? Are you ready to leave procrastination behind and take control of your life?

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Sedcardshooting - Behind the Scenes
25 September 2024

Sedcard photography on Mallorca: A look behind the scenes 

Today I'm taking you behind the scenes of sedcard photography on Mallorca. 

My lovely client Pia booked a photo shoot on Mallorca again this year and we were able to achieve great results.

Sedcard photography is an important aspect for models, as the sedcard is their business card and shows clients and agencies their versatility and professionalism. A sedcard shoot produces photos that show the model in various poses and looks - from natural to elegant, from sporty to glamorous. 

For Pia Bausch, an experienced bestager model, this shoot was an opportunity to refresh her commercial portfolio and showcase her versatility.

Who is Pia Bausch?

Pia Bausch works as a model throughout Germany and on Mallorca and has already worked for well-known brands such as Dachser Logistics, Merz Pharma, Lidl, biolog. Heilmittel Heel, Indoba Unternehmensgruppe and Nudecosmetics GmbH and many more. She is particularly in demand as a bestager model, as she brings experience and authenticity that go down well with clients and agencies. A professional photo shoot with current shots in various areas helps her to keep her portfolio up-to-date and versatile.

Photos in Mallorca with Leandra Weber Photography

What is sedcard photography and why is it important?

Sedcard photography is a special shoot in which photos are taken for a model's sedcard. Sedcards are an essential marketing tool for models and contain various photos that show the different facets of the model. It serves as an initial reference for clients and agencies to get an idea of the model. Regular sedcard shoots are therefore important for models in order to always have up-to-date and professional photos that reflect their own style and, above all, the model's personality. Range of possible applications show.

Day 1: Photography in Valldemossa, Palma and on the beach

  1. Sedcard photography in the alleys of Valldemossa

We start the shoot in the picturesque alleyways of Valldemossa - deliberately at lunchtime, as the light here is ideal. The mixture of light and shadow in the narrow streets makes for atmospheric photos that are perfect for Pia's sedcard. Valldemossa offers an authentic backdrop that shows Pia in various white looks and dresses. Individual shots are taken here as well as couple shots with Pia's husband Oliver, who is on hand to support us on this day. 

  1. Coffee break and lifestyle shots in Palma

After the first shots, we take a short coffee break in a small café in Valldemossa, which we also use for spontaneous lifestyle photos. Back in Palma, we use the charm of the old town to create commercial lifestyle shots. These versatile motifs are an important part of sedcard photography, as they show Pia's naturalness and spontaneity.

  1. Sports set under palm trees: dynamic sedcard photography

After an outfit change, we continue the sedcard shoot in the most beautiful park in Palma, where we photograph various sports looks under palm trees. Photography here means emphasising the dynamism and agility of the model. Supported by her husband Oliver, both individual and couple pictures are created here too, which emphasise Pia's sporty side. The sporty motifs are an important aspect of sedcard photography, as they show the model's versatility and agility.

  1. Sunset on the beach

At the end of the first day, we head to the beach for "Golden Hour". The soft, warm light of the sunset provides the perfect backdrop for sedcard photography. The atmospheric portraits and couple pictures created in this natural setting also complement Pia's sedcard.

Sedcard photography
Sedcard photography in Mallorca

Day 2: Sedcard photography - swimwear shoot on the rocky coast

On the second day, we meet again for a short sunset session on a rocky coast. The swimwear sedcard photography puts Pia in a new light. The rocky backdrop and the natural light provide ideal conditions for our shoot and help us to add fresh, summery motifs to Pia's sedcard.

Model and actress Pia Bausch at a photo shoot on Mallorca with Leandra Weber Photography

Pia's perspective: Important factors in portfolio expansion

The sedcard photography on Mallorca was a complete success for Pia and me. The precise planning in advance, the choice of locations and also our flexibility during the shoot helped to achieve the best results. Pia particularly appreciates the fact that the sedcard photography was tailored exactly to her wishes and emphasised the versatility of her model profile.

Tips for successful sedcard photography

  • Organisation and preparation are crucialWell-planned sedcard photography ensures that everything runs smoothly. Packing bags help to keep the outfits organised and an extra bag for the current set is useful.
  • Don't forget your cateringLong shooting days require energy, so snacks and plenty of water are a must.
  • Support is valuableA helping hand to take care of organisational matters gives the model the freedom to concentrate on the shoot.

Conclusion: Sedcard photography on Mallorca 

Mallorca offers perfect conditions for sedcard photography. The different locations, the natural light and the relaxed atmosphere make the island an ideal place to create versatile and professional sedcard images. Photography on Mallorca makes it possible to get the best out of the model and create a portfolio that impresses clients and agencies.

 

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My TOP 10 restaurants in Mallorca
16 September 2024

Best restaurants in Mallorca 

As a photographer, I live half of my time on Mallorca, so I'm often out and about with clients and, of course, for private meals. I'm often asked for restaurant tips, and that's why I've created this list of my personal top 10 restaurants in Mallorca. Whether you are looking for a special place for a romantic dinner or simply a culinary highlight - here you will find a selection of the best restaurants that the island has to offer - although this selection was not easy for me, because Mallorca and especially Palma really has a lot to offer and there is still a lot for me to discover.

best restaurants in mallorca
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The best restaurants in Mallorca - my recommendations

1st Hotel Cappuccino Mama (Palma)

Cappuccino Mum is my absolute favourite in Palma, at any time of year. The restaurant is located right on the Plaza de Cort, the town hall square, and it's especially magical here at Christmas time. The square is so beautifully decorated that you feel like you're sitting under a canopy. The menu offers a mix of Mediterranean dishes, tasty coffee specialities and delicious cakes. It's the perfect place to take a break and watch the hustle and bustle of the city.

2nd Mar de Nudos (Palma)

Mar de Nudos is located directly on the harbour of Palma and offers a breathtaking view of the luxurious yachts and the open sea. The restaurant combines Mediterranean cuisine with Asian influences, resulting in an exciting and unique menu. Fresh seafood, sushi and creative cocktails make this place a special highlight for anyone who loves good food and a stylish atmosphere. It is always advisable to book a table here early enough.

3rd Japo (Santa Catalina)

Japo is a small, fine restaurant in the trendy Santa Catalina neighbourhood of Palma. As the name suggests, Japo offers Japanese cuisine of the highest quality. The sushi rolls are skilfully prepared and the selection of sake is impressive. This is where urban flair meets Asian cuisine - a must for sushi lovers, because it really is something special!

4th La Bodeguilla (Palma)

La Bodeguilla is a charming, cosy restaurant located in the old town of Palma. It combines Spanish tradition with a modern twist. The tapas are first-class and the wine list leaves nothing to be desired. The Iberico ham platters and fresh seafood are particularly recommended. The cosy atmosphere invites you to end the evening here. I prefer La Bodeguilla in winter, as it's really nice to sit indoors. Here, too, it is always advisable to book in advance.

5th Rooftop Es Princep Restaurant Almaq (Palma)

The Restaurant Almaq is located on the roof terrace of the luxury hotel Es Princep in Palma and offers one of the best views over the city and the sea. The cuisine is Mediterranean-inspired, with fresh ingredients and creative dishes. It is particularly beautiful here at sunset - a real insider tip for a romantic evening.

6th Mhares Sea Club Restaurant (Llucmajor)

The Mhares Sea Club is more than just a restaurant - it's an experience. Located directly on the rocky coast of Llucmajor, the restaurant offers breathtaking views of the turquoise sea. The cuisine is Mediterranean with a focus on fresh, local ingredients. The seafood and delicious paellas are particularly recommended. This is a wonderful place to relax and unwind. Regardless of the dinner and the marvellous sunset there, the beach club also invites you to linger during the day.

7th Selvatge (Selva)

Selvatge is located in the beautiful village of Selva on Mallorca and offers a relaxed atmosphere in a lovingly landscaped garden, where you will enjoy spending time. The cuisine is creative and focuses on fresh, seasonal ingredients from the region. Here you can enjoy delicious dishes that are simple and authentic, perfect for a cosy evening.

8th Chez Camille (Palma)

Chez Camille is a charming bistro known for its relaxed atmosphere and excellent cuisine. It is somewhat hidden away in Palma's old town, but that is exactly what makes it an insider tip. The menu changes regularly, but the French-Mediterranean influences are always noticeable. Perfect for a relaxed evening with friends or a romantic dinner evening.

9th Wine & Food (Palma)

Wine & Food is located in the centre of Palma's old town and is easy to get to - we go here very regularly, usually when we've just come from the airport. The restaurant offers a wide selection of wines and various Mediterranean dishes. There is definitely something for everyone here. The relaxed atmosphere and friendly service make it a place I like to come back to again and again.

10th Assaona Beach (Palma)

Assaona Beach is located directly on the beach and offers a fantastic view of the sea. Sushi fans in particular will get their money's worth here, as the sushi selection is great and super fresh. The relaxed beach atmosphere and high-quality food make this restaurant an ideal place to enjoy island life to the full.

the most beautiful places in Mallorca

Each of these restaurants has its own charm and offers something unique. Whether you are looking for a special place for a romantic dinner, a casual meeting place with friends or a culinary highlight - there is something for everyone on this list. Have fun discovering and enjoying - I will probably add a few more restaurants to this list in the future. 

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Content marketing for hotels
9 September 2024

Content marketing for hotels

There is hardly an industry that can save itself from social media these days. According to a survey conducted by Stiftung Warentest in 2023, 43 % of Germans use the internet to search for goods and services. Incredible when you consider that the internet is barely 30 years old. This process is particularly evident in one sector: tourism and travel. Only 21 % of travellers still use personal advice in travel agencies - everyone else books online. This puts content marketing for hotels in a whole new light: hardly any guesthouse, regardless of whether it is a homestay or a 5-star hotel, can do without content marketing today. 

In general, content marketing increases visibility online, improves the digital guest experience and creates clear differentiation from the competition. Effective use of content marketing for hotels helps to attract guests and increase bookings. In my experience, many professional groups are represented in hotel businesses. What they often don't have is a dedicated marketing department. That's why the production of this content is often outsourced to me. Nevertheless, those responsible in the team can do some of the magic themselves: This article summarises what to look out for. 

What is content marketing actually?

Content marketing is a marketing strategy in which valuable, informative content is created and distributed in order to inspire a specific, clearly defined target audience. Ideally, the readers or consumers of the text, images or videos will sooner or later become paying customers. In contrast to traditional advertising, which often aims to directly generate sales, content marketing focusses on building relationships and maintaining a lasting bond with the audience.

In the hotel industry, content marketing can be used particularly well to trigger emotional reactions in target groups, increase brand awareness and thus possibly promote the conclusion of direct bookings. The biggest difference to advertising is that content marketing is not used to sell directly, but to slowly but sustainably inspire the audience.

This gives users the feeling that they are not being pushed, but rather enlightened and informed. Some of the most direct benefits for hotels are increased brand awareness through engaging content and more direct bookings by driving potential guests directly to the hotel page or other online booking channels. Around 70 % of travellers look to social media for inspiration - travel influencers, for example, collaborate with hotels to showcase them in their best light. 

Content Marketing Hotel with model Eva Schug and Leandra Weber Photography

Target group analysis: the key to successful content marketing for hotels 

A good target group analysis is crucial for successful content marketing for hotels (and in any other industry). How can you sell if you don't know to whom? The better the research, the more personalised the content is tailored to the exact requirements and needs of future guests. A hotel can reach specific clusters of people through good target group analysis: Business travellers, families, couples or luxury seekers.

Business travellers may be looking for information on conference rooms and business offers, families may be interested in child-friendly activities and couples may be looking for romantic getaways. Luxury travellers may be looking for exclusive offers and first-class accommodation. The needs, and thus the content that arouses interest, are fundamentally different. 

Guest data and comments are invaluable for emotionalising the destination. Hotel companies should always make booking data, guest surveys and reviews available as openly as possible on social media and online. People still trust the experiences of others more than self-promotion. Guest feedback can also be incorporated into the content strategy to create content that is used and appreciated by target customers.

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What kind of content is worthwhile for hotel marketing? 

  • Blogposts 

Are you planning your next holiday but don't know where to go yet and are actively looking for inspiration? You google for inspiration or for accommodation around your holiday destination. Identifying these keywords can make content marketing for hotels much easier - if blog posts about the holiday destination, the leisure options and your own offer are adapted to these keywords, the traffic will come organically from Google. 

In order to perform well online and rank quickly, this type of content should be peppered with high-quality images that give readers a visual idea of the holiday destination. With the appropriate descriptions in the alt texts, which are essential for a successful SEO strategy, not only is the article visually emphasised, but organic traffic from Google is also attracted. Topics such as local attractions, insider tips and travel inspiration are particularly suitable. 

  • Videos for social media 

Google still favours content in text form. The situation is now completely different with social media: Here you can no longer avoid video content. For hotel content marketing, this can be virtual hotel tours, highlights of the surrounding area, staff interviews, guest experience reports or general travel tips. If approached professionally, the respective location can be presented from its best side. I am happy to support you with the planning and implementation. 

Professional photography with images of rooms, facilities, events and surroundings also conveys the ambience of the hotel in an authentic way. Dynamic, short video content complements the hotel experience on social media and the website. Working with a professional photographer and videographer ensures quality and consistency in the visual content.

  • E-mail marketing

The easiest way to sell is to happy customers. Collecting email addresses for the newsletter should be at the centre of every hotel marketing campaign. Newsletters with special offers, seasonal tips and personalised recommendations flutter directly into the inboxes of people who associate the hotel with their last relaxing holiday. Supplemented with great pictures, the regular updates can easily turn the positive memories into the next holiday. 

Content Marketing Hotel with model Eva Schug and Leandra Weber Photography
Content Marketing Hotel with model Eva Schug and Leandra Weber Photography

Tips and tricks for content marketing for hotels

Marketing strategy is definitely easier said than done. From my experience working with hotels, I know that social media is only worthwhile if there is someone who is responsible and takes care of it in the long term. Digital marketing is a marathon, not a sprint. Creating and posting content once doesn't achieve much. You have to take a long-term approach and continuously interact with the community. 

Content marketing should be seen as a long-term strategy to strengthen the brand and increase bookings. I support hotels in the continuous creation and optimisation of content, with a particular focus on professional visual content, in order to assert themselves in the competitive environment in the long term.

Content Marketing Hotel with model Eva Schug and Leandra Weber Photography

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Checklist - What belongs to standard image processing
9 September 2024

Image editing before and after: What is standard image editing - and what is not?

In my career as a photographer, I have heard many surprising and sometimes funny editing requests. AI has certainly added a lot of ideas about what is possible these days. When it comes to image editing, especially with before and after comparisons, it is often expected that every wish can be fulfilled with just a few clicks. Whilst I am happy to fulfil many customer requests, there are also things that are often taken for granted but are not. Even "simple" image editing can take several hours, depending on the effort involved.

To avoid any misunderstandings, I would like to explain here what standard image editing involves and what goes beyond it. Of course, I'm talking about my scope of services here - every photographer can deal with the topic of image editing differently. So here is my checklist so that you know exactly what you can expect when it comes to image editing:

Image editing before and after at Leandra Weber Photography

Which is part of standard image processing:

✅ Colour selection for the images: Colour selection plays an important role in image processing. Suitable colours are selected that ideally match the customer's current brand colours. This step is an important part of the editing process to achieve the desired look.

✅ Sharpness, cuts & contrasts: Standard image editing involves optimising sharpness, image sections and contrasts. The aim is to get the best out of every image and achieve a professional before-and-after result.

✅ Removal of skin impurities and small wrinkles: For a fresh look, the removal of skin blemishes and, if desired, small wrinkles is part of standard image editing. The aim here is to preserve the natural expression and get the best out of the image.

✅ Removal of distracting objects in the background: Another typical task in image editing is the removal of distracting elements in the background, such as people, traffic signs or other distractions. These interventions help to direct the focus onto the main subject.

Image editing before and after at Leandra Weber Photography

Image editing before and after - which is not part of standard image editing:

❌ Customisation of clothing: The adjustment of non-fitting outfits is not part of the standard image processing. We recommend carefully selecting and trying on outfits before the shoot. Image editing can do a lot, but ill-fitting clothing is not always easy to correct.

❌ Converting brightly coloured garments into other colours: Colour changes to items of clothing are also not standard. It is advisable to choose the right colour before the shoot. If support is required, stylists can be recommended.

❌ Changes to the make-up: Changing the make-up is also not part of standard image editing. Good preparation is the be-all and end-all for a successful shoot. On request, I am happy to recommend professional make-up artists who will create the perfect styling before the shoot.

❌ Extreme remodelling of the face: While minimal adjustments in the image processing before and after are still acceptable, extreme changes to facial features are not part of my work. I see myself as a photographer, not a digital plastic surgeon 😉 The aim is to preserve the authenticity of the person.

❌ Insert other backgrounds: The choice of shooting location should be carefully considered in advance in order to create the perfect backdrop. Adding other backgrounds afterwards is not part of standard image editing and often looks artificial.

❌ Figure retouching à la -20 kilos: Major changes, such as a drastic reduction in body size, are not part of standard image editing. While small adjustments are possible, such editing goes far beyond what I offer as a photographer. The aim should always be to show the person as they really are - not a distorted version of them.

Image editing before and after at Leandra Weber Photography

In my work, it is extremely important to me to preserve the authenticity of my clients. I want them to be recognised in my pictures as they really are - even in a before and after comparison. If there are special editing requests that are not part of standard image editing, an external retoucher can be commissioned. However, this is then associated with additional costs.

I hope this checklist gives you a clear insight into what can and can't be expected during the "before and after" image editing process. Good preparation and open communication are the key to a successful shoot - and to a great result during image editing!

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