Author: Leandra Weber

Professional photos for Instagram & LinkedIn: Your photographer for social media!

18 January 2025

Photographer for social media: Professional photos for social networks

Why professional social media photos are important

In today's digital world, social media platforms such as Instagram, LinkedIn and Facebook are indispensable for personal and professional presentation. Whether for companies, influencers or the self-employed - first impressions count. Professional photos are the key to appearing authentic, aesthetic and trustworthy.

While selfies or mobile phone photos are sufficient for private purposes, professional social media appearances require a higher quality. Well thought-out images can evoke emotions, convey a clear message and impress your audience.

Advantages of a professional photographer for social media

1. quality that convinces

An experienced photographer knows exactly how to use light, perspective and composition to get the best out of you or your product. Professional images clearly stand out from amateur shots and make a lasting impression.

2. time saving

You don't have to take care of the perfect shots yourself or spend hours editing images. A professional will do it for you and provide you with ready-to-use photos.

3. emphasise brand identity

A photographer for social media helps you to visually reinforce your brand message. Whether you want to appear modern, elegant or natural - your photographer will put you and your company in the right light.

Areas of application for professional social media photography

Instagram: Telling visual stories

Instagram thrives on aesthetic images. Professional photos create a consistent feed that reflects your brand and ensures more engagement. These are particularly important:

Product photos
Lifestyle shots
Behind-the-scenes pictures

LinkedIn: Making expertise visible

LinkedIn is all about showing professionalism and expertise. High-quality portraits or business photos leave a serious impression and strengthen your credibility.

Facebook & Co.: Presenting diversity

Facebook and other platforms offer you the opportunity to address a broad target group. Professional photos are the key to presenting events, products or services in the best possible way.

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How does a photo shoot for social media work?

1. consulting and concept development

In an initial meeting with your photographer, you will clarify what your goals are and what kind of photos you need. Colours, styles and suitable locations will also be discussed.

2. the shooting

Whether in the studio, outdoors or at your location - the photographer will realise your ideas professionally. He pays attention to details such as lighting, backgrounds and accessories.

3. image processing

Post-processing follows the shoot. Colours, contrasts and minor retouching are optimised to achieve perfect results.

Tips for preparing for your shoot

Clothing: Choose outfits that match your goal and your brand.
Make-up and styling: A natural, well-groomed appearance often works best.
Props: Bring along objects that emphasise your message, e.g. work utensils or products.
Stay relaxed: Trust your photographer and enjoy the shoot.

Why you should work with me as a social media photographer

As an experienced social media photographer, I know what it takes to put your brand in the right light. I combine technical expertise with a flair for aesthetics and authenticity. Whether in Germany or Mallorca, I can help you take your social media presence to the next level.

About me: Your photographer for social media

I am Leandra Weber, a passionate photographer specialising in social media photography. My goal is to tell real stories and present people and brands in an authentic and professional way. I have been working with entrepreneurs, influencers and freelancers for 11 years to help them realise their visions visually.

My areas of application include:

Personal branding: Authentic photos that emphasise your personality.
Lifestyle photography: Vivid images that evoke emotions.
Business photography: Professional recordings for LinkedIn and other platforms.

I work both in Germany and on Mallorca and customise each shoot to your individual needs. I attach particular importance to a relaxed atmosphere so that you feel comfortable in front of the camera.

Frequently asked questions (FAQ)

How much does a photo shoot for social media cost? The costs depend on the duration of the shoot, the location and the desired results. I will be happy to provide you with a customised quote.

How long does a shoot take? Depending on the scope, a shoot usually takes between 2 and 8 hours, depending on the package booked.

Can I use the photos directly after the shoot? After image processing, which can take a few days, you will receive the finished photos in high quality.

Can I also book the shoot in Mallorca? Yes, I offer shootings in Germany and Mallorca.

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Why personal branding is so crucial

Imagine scrolling through social media and seeing two profiles: One with blurry selfies and the other with professional, authentic pictures that reflect the personality and professionalism of the owner. Which profile would you trust more?

This is the core of personal branding - it's about making your brand, your personality and your values visible. As Personal Brand Photographer I support you in conveying your message through professional and authentic images. In a world dominated by visual content, high-quality photos are the key to setting you apart from the competition.

What exactly is personal branding photography?

The connection between personality and brand

Personal branding photography is not just business photography. It's about telling your story - who you are, what you do and why you are unique. It's a visual representation of your brand that reflects your values and your offering.

Whether you are self-employed, an executive or an entrepreneur - your photos are often the first impression that potential customers or business partners get of you. Professional personal branding photography helps you to create a positive impression.

Why professional images are indispensable

Statistics clearly show that content with appealing images not only attracts more attention, but also increases the trust of the target group. Professional images make you stand out from the crowd and make your brand unmistakable.

The advantages of a personal brand photographer

Authenticity creates trust

In an age where authenticity is key, posed, unnatural photos can be off-putting. As a personal brand photographer, I help you to create genuine, unaffected images that show your personality and build trust.

Consistency in your brand communication

Consistent images ensure that your brand appears professional and recognisable on all channels - from the website to social media.

Time and cost savings

Instead of constantly creating new images or resorting to stock photos, a customised shoot gives you a pool of images that you can use in a variety of ways.

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My approach: How I work as a personal brand photographer

Getting to know each other personally and concept development

The first step is always a conversation. I want to understand your brand, your goals and your personality. Together we will develop a concept that suits you perfectly.

Example: A coach who helps people realise their potential needs images that convey strength and empathy. The concept could be a shoot in a natural setting with warm light that radiates authenticity.

Shooting planning and styling

I help you choose outfits, accessories and locations that emphasise your brand. Small details such as colours and backgrounds also play a major role.

The photo shoot: focus on authenticity

Many of my clients say that they feel uncomfortable in front of the camera at first. That's completely normal! My aim is to create a relaxed atmosphere in which you feel comfortable and can develop your personality freely.

Post-processing and final handover

After the shoot, I select the best pictures and edit them professionally. I make sure that the photos remain natural and emphasise your personality.

How personal branding photography promotes your brand

Increase visibility and recognition

High-quality images help you to be better recognised online and offline. They make your brand unmistakable and attract the attention of your target group.

Build trust and sympathy

People buy from people they trust. Authentic images create closeness and help you to build an emotional connection with your customers.

Reinforce your message visually

Images are a powerful means of communication. Whether you want to radiate competence, creativity or down-to-earthness - professional photos convey these messages effortlessly.

Who is personal branding photography suitable for?

Self-employed persons and entrepreneurs: Present yourself as an expert and show what your brand stands for.
Coaches and counsellors: Reach your target group through trust and proximity.
Creative professions: Let your work and personality speak through creative images.
Corporate Leader: Use professional business portraits to strengthen your professional positioning.

5 tips for a successful personal branding shoot

Define your goals: What message do you want to convey?
Choose matching outfits: Your clothes should reflect your brand and your personality.
Choose a suitable location: It should represent your industry and your style.
Stay authentic: The best pictures are created when you are simply yourself.
Work with a professional: An experienced photographer will help you realise your vision.

Frequently asked questions about personal branding photography

What does a shoot cost?

The costs depend on the scope, location and duration. I usually create customised packages that are tailored to your needs.

How long does a photo shoot take?

The duration varies, but a shoot usually takes between 2 and 8 hours - depending on the package chosen, concept and number of outfits.

What if I have no experience in front of the camera?

Don't worry! I will guide you during the shoot and make sure that you feel comfortable. Authentic pictures are created when you are relaxed.

Can I use the images for different platforms?

Yes, the images are suitable for your website, social media, presentations and even print advertising.

What if I don't have a suitable location?

I can help you find a location that perfectly showcases your brand.

Your brand deserves professional images

Personal branding photography is an investment in your brand. It helps you to create trust, communicate your values and make your brand unique. With my images, I support you in telling your story authentically.

Are you ready for the next step? Let's make your brand shine together!

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Content production that turns followers into customers

The fact is: every company, every self-employed person, every corporate influencer who presents themselves online has to deal with content production. Regardless of whether you want to build a community, recruit talented employees or attract customers: Content is king.

But only if it is produced correctly. But what does content production actually mean and how do you reach your target group with your content? In this article, you will learn everything you need to know to create high-quality content.

What is content production?

Content production includes the planning, creation and publication of various content for digital and analogue platforms. This includes texts, photos, videos, graphics and audio formats that are specifically aimed at a particular target group. The process begins with the conceptualisation, where content is strategically adapted to topics, goals and channels.

An important component is the professional realisation of content to make it visually appealing and informative. For me as a personal brand photographer, content production is my daily bread and butter. Content production is crucial for my clients' brands as well as for my own. Attention is the currency of digital marketing. And nothing captures attention like good images and videos.

Short: Good content inspires and connects.

Why is content production important?

In principle, this is easy to answer: Because without content, social media profiles and websites are there, but empty. However, good content goes the extra mile from "filling the website" to "fulfilling the search intention of the target group".

In the 21st century, corporate communication to the outside world is mainly done via social media, blog articles and advertising campaigns. If you understand exactly where on the customer journey the potential customer consumes the content, you will also understand what it takes to move them a little further towards a purchase. It doesn't matter whether it's B2B or B2C.

Christian Weilert from Düsseldorf shows exactly how it's done. Since 2018, he has combined his passion for fashion with a special service: customised clothing for high-calibre customers. Personalised, flexible and perfect down to the last detail. Of course, this requires a special kind of communication: only a very specific target group is interested in customised clothing, and their wishes and dreams need to be taken into account during content production.

Formats at a glance

Text-based content: blog articles, newsletters, website texts.

Great for imparting complex knowledge.

Visual content: photo shoots (e.g. portraits, business photography).

Emphasise every post on social media that represents you and your brand.

Moving images: videos for social media, interviews, explanatory videos.

Perfect for snackable content with a short attention span.

Audio: Podcasts, voice-overs for reels and stories.

Here you present yourself and your knowledge to people who already know you and consolidate the basis of trust.

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The content production process - step by step

Strategic planning: target group analysis, defining content goals, topic planning.

- Of course you know where your ideal customers live and how old they are. But do you also know what they want? What they dream about? What they are afraid of? Appeal to your target group emotionally. And you can only do that if you know them inside out.
- Define where the content should take you. Build a community, generate sales or attract employees?
- Start with a collection of topics that represent you and your brand. What are people missing that you can provide with your product or service?

Where is the reader in the process of becoming a buyer, community member or new employee? Pick people up right there with your content.

Content creation: writing, photography, filming - depending on the content format.

- Take your content list and divide your topic areas into 40 % top-funnel (topics that many people can identify with), 40 % mid-funnel (topics that emphasise your expert status) and 20 % low-funnel (topics that sell your offer).
- Then think about the best format for communicating the information. Caution: This differs from platform to platform!

Plan your content production firmly into your weekly calendar. It's a marathon, not a sprint. Be prepared to persevere.

Distribution: Publication on relevant channels.

- My tip from my own experience: stick to one channel and don't try to dance at all weddings at the same time. If one channel is doing well, you can start preparing the content from there for other platforms. Slideshows, videos, tweets and text posts can be used again and again.
- If you write SEO articles, you should of course post them on your other social media channels. But running Instagram, LinkedIn and your blog in parallel right from the start costs a lot of time, money and energy.

Also ask yourself: What does my target group want to see on the respective channel? Video or text? The differences are sometimes significant with the same target group!

Monitoring and optimisation: analysis and adaptation of content based on KPIs.

You defined your goals right at the beginning. Where do you want to go with your content production? Now you can back up these goals with figures.
Track how well what works and analyse why. Then repeat your best posts again and again with small changes.
Take a look at your competitors. What number of likes, shares and views is realistic? Set your points so that you can track your success in a month based on these figures.

What does your sales campaign look like? If you send messages to pitch your offer, determine how many you send out per month.

Tips for successful content production

Time management: Producing content in content batches.
Professional support: collaboration with photographers, copywriters and marketing specialists. You don't have to do everything on your own!
Tools for content planning: Trello, Notion or Canva help you to optimise processes, at least in part.
SEO tip: Integration of relevant keywords and alt tags for images. Also for social media posts!
Editorial plan. What should not happen: You are online and first have to think about what you want to post.

Christian Weilert is an example of successful online presentation: Customised clothing cries out for the highest quality presentation. This is evident not only in his Düsseldorf showroom, but also on his website. We captured the unique combination of craftsmanship and timeless elegance together in our brand shoot.

Every item of clothing - whether suit, shirt or leisurewear - is individually designed. We have emphasised this exclusivity in the pictures.

In addition to customised clothing, Christian now also offers a small, exclusive selection of ready-to-wear products.products such as knitwear, ties, braces and other stylish accessories.

Do you need help with content production?

I'll help you with images and videos that you can use for all your socials. After getting to know each other, we'll create a mood board together that will set the tone for the shoot. This will take place either on Mallorca or in Frankfurt - depending on what your personal brand requires.

During the shoot itself, I will coach you through the best poses. The focus is on having fun in front of the camera.

The number of images varies depending on the shooting package. The fact is that you get visuals that pick up your target group, create trust and pave the way for the transformation from follower to customer.

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Social media content ideas for companies: Our 10 best tips for more reach

Social media is an indispensable part of corporate communication. With the right content, you can make your brand better known, inspire your target group and ultimately strengthen your business. But the question often arises: What do I post? What content is well received and brings real added value?

In this article you will find the 10 best social media content ideas for companies. With creative approaches and practical tips, I will show you how to present your brand in the right light and why professional content - especially photos and videos - can be the key to success.

1. team introductions: Show the people behind the brand

People prefer to connect with people than with anonymous companies. Use this approach and introduce your team. Show who is behind your products or services and give your brand a face.

This is how you implement it:

Share a group photo of your team in the work environment.
Create individual portraits with short profiles or fun facts.
Let team members tell you what they love about their job in a short video.

Why important: Such content creates sympathy and trust among your target group. And: Professional photos or videos emphasise the quality of your presence.

2 Behind the scenes: A look behind the scenes

Show your community what it looks like behind the scenes. Customers love to see what happens beyond the glossy façade. Whether it's about production, everyday life in the office or preparing for an event - such insights create closeness and trust.

Ideas for behind-the-scenes content:

Pictures or videos of everyday working life.
Scenes from production or logistics.
Photos of the preparation of a major project.

Tip: Behind-the-scenes material thrives on authenticity. Make sure that the content looks natural without being unprofessional.

3. products in action: show how your offers are used

Your products or services should not only look good, but also show how they work. Social media is the perfect place to present your offers in real-life application scenarios.

Possible contents:

Videos that show how your product is used.
Photos of your products in everyday or customer situations.
"Unboxings" or short demos as Instagram reels or TikToks.

Why important: Authentic images and videos arouse interest and convey credibility.

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4. customer and success stories: Your brand in action

Nothing is more convincing than satisfied customers. Use their stories to show the difference your company makes. This not only increases your credibility, but also inspires potential customers.

This is how you implement it:

Parts of before and after pictures of a project.
Post photos of customers using your product along with a quote or feedback.
Create a short video documenting the transformation process.

Tip: High-quality images make such success stories even more effective.

5.

Social media content ideas companies: Events and highlights

Are you planning a product launch, a company anniversary or a trade fair? Social media is the perfect place to share the highlights of these events. Such content shows that your company is active and alive.

This is how you can set the scene for events:

Share live updates during the event, e.g. via Instagram stories.
Post pictures of the assembly and preparations.
Create a follow-up report with the best moments.

Pro tip: A photographer who accompanies your event will ensure that you receive stylish and professional pictures.

6. tutorials and tips: Share your knowledge

When you share helpful tips or instructions, you position yourself as an expert in your industry. Such content is not only informative, but also offers real added value for your followers.

Possible formats:

Create short video tutorials that show how your product works.
Share a series of pictures with step-by-step instructions.
Create infographics that make complex topics understandable.

Why important: Such content is often shared, which helps you to increase your reach.

7. before and after posts: Show transformations

Transformations always attract attention. They are the best proof that your product or service is changing or improving something.

Examples:

Before and after pictures of projects.
Pictures of a make-over that your services have made possible.
A video showing the entire process.

Tip: Make sure that the images are of high quality and that the differences are clearly recognisable.

8. public holidays and seasonal campaigns

Use public holidays or seasonal events to get creative. Such themes offer you the opportunity to adapt your content to current events.

Ideas:

Post pictures with seasonal motifs (e.g. autumn decorations or a Christmas tree).
Share a year-end message to thank your customers.
Launch a seasonal discount campaign and advertise it with appealing visuals.

Why important: This content appears approachable and shows that your company is active and relevant.

9. storytelling: tell the story of your brand

Use social media to tell the story of your company. Show where you come from, what values you stand for and what drives you. Stories make your brand tangible and emotional.

This is how it works:

Share pictures of milestones in the company's history.
Post a video that shows how it all began.
Tell the story behind your most successful product.

Why important: Stories stay in the mind and help your brand to stand out.

10. interactive content: Involve your community

Interactive formats promote loyalty to your community and ensure more engagement. You can use surveys, quizzes or challenges to actively involve your followers.

Ideas:

Start a survey ("Which design do you like better?").
Create a quiz about your product or industry.
Post a challenge where followers can create their own posts.

Tip: Interactive content works particularly well on platforms such as Instagram and TikTok.

Your content strategy for social media

With these 10 tips, you can make your social media channels varied and professional. The content will not only help you to increase your reach, but also build trust with your target group. Particularly important: high-quality images and videos are a must in order to present your content in a visually appealing and professional way.

Do you want to take your social media content to the next level? I offer professional shoots in Mallorca and Frankfurt - from team photos to creative product shots. Get in touch with me and let's realise your vision together!

Or read more about my best photo spots and discover how I can perfectly showcase your company.

Request now!

SEO and photography: Why alt texts and file names are important

For photographers, a professional website is the showcase for their work. However, even the best images are lost on the internet if they are not optimised correctly. Two often underestimated aspects of technical SEO are alt texts and file names. They play a key role in increasing the visibility of photos - both for search engines and for users.

In this article, you will learn how SEO and photography go hand in hand and why these two factors are so crucial. You will also learn how to optimise SEO and which other measures can improve image SEO.

What are alt texts and why are they important?

The alt text (alternative text) describes the content of an image for people who cannot see it and helps search engines to understand the context of the image. It also appears as a placeholder if an image is not loaded for technical reasons.

Advantages of alt texts:

Accessibility: Alt texts ensure that users with visual impairments can also understand the content of the website. They are an important part of an inclusive website.
Better ranking: Search engines such as Google use alt texts to analyse the content of an image and rank it better in the image search.
Increased traffic: Well-optimised alt texts can lead to more users reaching the website via the image search. This offers photographers an additional opportunity to reach potential customers.

How do you write a good alt text?

Be precise: Describe what can be seen in the picture without going into detail.
Use keywords: Place relevant keywords that match the image and the target group.
Avoid redundancy: Terms such as "image of" or "photo of" are superfluous.

Example:

Bad: "Picture of a beach at sunset"
Good: "Sunset on the beach of Es Trenc, Mallorca, with sailing boat in the background"

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SEO and photography - Why file names are crucial

File names offer another way of describing the content of an image. Standard names such as "DSC_1234.jpg" or "IMG_5678.jpg" tell neither the user nor the search engine anything about the content of the image. Instead, file names should always be meaningful and relevant.

Best practices for file names:

Descriptive and concise: The file name should describe the image content as precisely as possible.
Use hyphens: Words in the file name should be separated by hyphens, as search engines can interpret this better (e.g. "portrait-woman-mallorca.jpg").
Insert keywords: Relevant keywords should not be missing here either.

Example:

Original: DSC_5678.jpg
Optimised: portrait-business-photography-mallorca.jpg

SEO and photography:

Further tips on image SEO

In addition to alt texts and file names, there are other measures to optimise images for search engines:

Optimise image sizes: Large files can significantly slow down the loading time of the website. Tools such as TinyPNG or ImageOptim help to compress images without affecting the quality too much.
Select suitable formats: Modern formats such as WebP reduce the file size while maintaining the same image quality and are supported by most browsers.
Use title attributes: These offer an additional opportunity to store information about the image. They are particularly useful for informing users about the content when they move the mouse over an image.
Insert structured data: Markups such as schema.org enable search engines to better understand the context of images. This increases the chance that images will appear prominently in search results.
Include images in the XML sitemap: This helps search engines to index images faster and recognise their relevance for certain search queries.

Why is this particularly important for photographers in connection with SEO?

As a photographer, you are competing online with countless other images. Whether potential customers come to your website or go to the competition often depends on how well your images are optimised. A well thought-out SEO strategy for images can be the key to standing out from the crowd.

Search engines such as Google are getting better at recognising what can be seen in images, but without the support of alt texts, file names and other measures, a lot of potential remains unused. Images should not only be aesthetically impressive, but also technically perfect.

Small changes with a big impact

Optimising alt texts and file names is a relatively simple but effective step to increase the visibility of images. Together with other measures such as optimising the image size or using structured data, you can ensure that your website not only looks good, but can also be found.

Your next step: Go through all the images on your website and adjust alt texts and file names. It may be time-consuming at first, but the long-term effect on your SEO ranking and reach will be worth it.

8. public holidays and seasonal campaigns

Use public holidays or seasonal events to get creative. Such themes offer you the opportunity to adapt your content to current events.

Ideas:

Post pictures with seasonal motifs (e.g. autumn decorations or a Christmas tree).
Share a year-end message to thank your customers.
Launch a seasonal discount campaign and advertise it with appealing visuals.

Why important: This content appears approachable and shows that your company is active and relevant.

9. storytelling: tell the story of your brand

Use social media to tell the story of your company. Show where you come from, what values you stand for and what drives you. Stories make your brand tangible and emotional.

This is how it works:

Share pictures of milestones in the company's history.
Post a video that shows how it all began.
Tell the story behind your most successful product.

Why important: Stories stay in the mind and help your brand to stand out.

10. interactive content: Involve your community

Interactive formats promote loyalty to your community and ensure more engagement. You can use surveys, quizzes or challenges to actively involve your followers.

Ideas:

Start a survey ("Which design do you like better?").
Create a quiz about your product or industry.
Post a challenge where followers can create their own posts.

Tip: Interactive content works particularly well on platforms such as Instagram and TikTok.

Your content strategy for social media

Or read more about my best photo spots and discover how I can perfectly showcase your company.

Request now!

How to find a suitable personal brand photographer

A personal brand photographer is much more than just a photographer - they are the key to a professional and authentic appearance for your brand. Whether for social media, your website or marketing materials, high-quality images are essential to present your personality and values in the best possible way. In this article, we'll show you how to find the best personal brand photographer and what you should look out for when choosing one.

Why a personal brand photographer is crucial

The competition in the digital space is enormous. Authentic and high-quality images help you to stand out from the crowd. An experienced personal brand photographer knows how to present your brand visually in such a way that your target group builds trust and identifies with you. The right visual language conveys your message and supports your corporate goals.

In addition, the visual presentation not only influences the first impression, but also the perception of your brand in the long term. Especially on platforms such as LinkedIn or Instagram, where visual content dominates, professional photos are often the decisive factor for success.

Step-by-step guide: Finding the best personal brand photographer

1. define your needs

Before you start your search, you should clearly define your requirements:

Purpose of the photosDo you need images for LinkedIn, your website or advertising campaigns?
Style: Do you prefer natural, minimalist or creative staging?
Budget: Decide how much you want to invest.

A clear plan will help you to look specifically for a photographer who meets your requirements.

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2. analyse portfolio

A good portfolio is the first indication of the quality of a photographer. Make sure that the pictures:

look professional,
have a clear visual language,
cover different customers and industries.

Tip: Ask for complete projects. Individual outstanding images are less meaningful than consistently high quality in various projects. You should also pay attention to whether the photographer already has experience in your industry.

3. check references and customer reviews

Don't just rely on the photographer's website. Search for testimonials and reviews on platforms such as Google or LinkedIn. If necessary, ask for direct contact with previous clients to get honest feedback.

An experienced photographer will also give you detailed information about successful projects and satisfied customers without hesitation.

4. professional appearance

A professional personal brand photographer is characterised by a reliable and competent appearance. Look out for:

clear communication,
fast response times,
a well-structured website.

A personal meeting or video call will help you get to know the photographer better and assess whether the chemistry is right. A positive working atmosphere can significantly improve the outcome of the shoot.

5. clarify contract details

Transparency is crucial. Discuss all important points in advance, including

Rights of use to the images,
Processing scope and time,
Number of final photos,
Date and location of the shoot.

A written contract protects both sides and avoids misunderstandings. Also clarify whether additional services such as styling or location scouting are offered.

Additional tips for a successful shoot

Preparation is everything

Good preparation is crucial for the success of the shoot. Here are some tips:

OutfitsChoose clothes that match your brand and bring several options.
StylingInvest in professional make-up and styling to perfect your appearance.
PropsBring relevant items that emphasise your brand, such as work materials or products.

Trust the photographer

During the shoot, it's important to trust the photographer. An experienced personal brand photographer will guide you and make sure you feel comfortable. Relaxation and a natural demeanour often lead to the best results.

What makes a good personal brand photographer

Creativity and technical expertise

An excellent photographer combines creativity with technical skill. They understand light, composition and image processing and can use these elements to present your brand in the best possible way. A trained eye for detail is essential.

Empathy and knowledge of human nature

A personal brand photographer must have more than just technical skills. They should be able to capture your personality and emphasise your strengths. A good conversation before the shoot helps to build trust and reduce inhibitions in front of the camera.

Individuality and flexibility

Every brand is unique. An experienced photographer will cater to your individual needs and adapt their concept to your goals. Flexibility in the choice of location or timing is another plus point.

Continuous further training

A good photographer does not stand still. They continue to develop, follow new trends and continuously improve their skills. Ask about current projects or further training to ensure that your photographer is up-to-date.

Inspiration for your visual language

Let yourself be inspired! Take a look at successful personal brands and analyse how they present themselves visually. Share these inspirations with your photographer to ensure that your vision is realised.

FAQ: Frequently asked questions about personal brand photographers

Why is a personal brand photographer so important?

A personal brand photographer helps you to present your brand authentically and professionally. With high-quality images, you can build trust and clearly stand out from the competition.

How much does a personal brand photographer cost?

The costs vary depending on the photographer, the scope of the shoot and your location. Quality has its price, but remember: professional images are an investment in your brand.

How long does a personal branding shoot take?

A shoot usually takes between two and four hours, depending on the number of outfits and locations. Allow enough time to be able to work stress-free.

What should I bring to the shoot?

Bring different outfits, matching accessories and possibly props that emphasise your brand. Also think about make-up and styling products for any touch-ups.

Our personal branding services in Germany and Mallorca

We offer individual and professional personal branding shoots in Germany and Mallorca. Our main focus is on:

Personalised adviceTogether we will develop a concept that fits your brand perfectly.
Diverse locationsWhether it's urban backdrops in Germany or the stunning landscape of Mallorca - we'll stage you where it best reflects your brand.
Professional stylingIf you wish, we can recommend make-up and styling services to perfectly emphasise your appearance.
Flexibility in planningWe adapt to your schedule and ensure stress-free organisation.

Price range of our shootings

Our prices are transparent and are based on your individual requirements. Personal branding shoots start at 690€ for a small package and reach up to 2.490€ for an extensive all-day photo shoot with several outfits and locations. You can find details on our Price page.

The right personal brand photographer makes all the difference

Finding the best personal brand photographer requires planning and research, but pays off in the long run. With high-quality images, you can present your brand authentically and build trust. Invest time in the selection process and work with a professional who shares your vision.

If you have any questions or would like a personal consultation, we are happy to help. Contact us and let's work on your brand together!

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Photographer Frankfurt for freelancers - Professional business photography for your success

In a digital world where first impressions are often made online, professional photos are a decisive factor for the success of self-employed people and entrepreneurs. As a Frankfurt photographer for the self-employed, we offer you customised business and lifestyle photography that perfectly showcases your personality and brand - whether in the urban backdrop of Frankfurt or the Mediterranean atmosphere of Mallorca.

Table of contents

Introduction
Why professional photos are crucial for the self-employed
- The first impression counts
- Visual communication strengthens your brand
Our services in Frankfurt and Mallorca
- Business portraits: Personal and authentic charisma
- Corporate photography: your company in the best light
- Lifestyle photography: authentic and approachable
Advantages for the self-employed and entrepreneurs
- Why quality creates trust
- Flexibility in style and expression
- Long-term use of the images
Our locations: Frankfurt and Mallorca
- Frankfurt: The perfect business environment
- Mallorca: Mediterranean flair for special pictures
Procedure of a photo shoot with us
- Individual preparation
- The shoot itself
- Post-processing and delivery of the images
How freelancers get the best out of their shoot
- Matching clothing and accessories
- The right preparation for the day
Conclusion: Why your images are crucial
FAQs

Why professional photos are crucial for the self-employed

The first impression counts

Whether on your website, in social media or on a business card: Your photos speak for you. A professional image conveys expertise, reliability and authenticity - values that are crucial for convincing potential customers.

Visual communication strengthens your brand

High-quality photos increase the recognisability of your brand. They are the basis for a clear visual language that speaks to your values and your target group.

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Our services in Frankfurt and Mallorca

Business portraits: Personal and authentic charisma

We put you in the right light to emphasise your professionalism and personality in equal measure. Whether in the office, in the studio or in the urban backdrop of Frankfurt - your pictures will be unique.

Corporate photography: your company in the best light

Our corporate photography puts your employees, working environments and corporate culture centre stage. Professional images strengthen trust in your brand and emphasise your values.

Lifestyle & personal brand photography: authentic and approachable

Natural, authentic images are particularly important for self-employed people who are in close contact with customers. Our personal brand photography captures your personality in authentic moments - whether in an office building in Frankfurt or on a beach in Mallorca. We will be happy to advise you on suitable locations for your project!

Advantages for the self-employed and entrepreneurs

Why quality creates trust

High-quality images create trust. They not only show what you look like, but also what you stand for: Professionalism, reliability and openness.

Flexibility in style and expression

Whether you need images for social media, your website or printed brochures, we will adapt the style to your requirements and ensure consistent results.

Long-term use of the images

Professional photos are an investment. You can use your images for several years, whether for new marketing campaigns, presentations or social media posts.

Our locations: Frankfurt am Main and Mallorca

Frankfurt am Main: The perfect business environment

Frankfurt offers an inspiring backdrop for business photography. From the skyline with its imposing buildings to charming alleyways in the historic city centre - the variety of locations is almost unlimited.

Mallorca: Mediterranean flair for special pictures

Mallorca opens up additional opportunities for creative photography. Whether directly in Palma de Mallorca, on secluded beaches or in the picturesque mountain villages of the island - the Mediterranean light and the variety of landscapes will definitely turn your pictures into something special!

Procedure of a photo shoot with us

Individual preparation

Before every shoot, we take the time to understand your wishes and objectives. Together we select the right locations, outfits and image styles.

The shoot itself

We make sure that you feel comfortable. Our relaxed but professional approach ensures that authentic and appealing images are created.

Post-processing and delivery of the images

Image editing is an important part of our work. We optimise the photos for the respective purpose without making them look over-processed and deliver the results to you in digital form.

How freelancers get the best out of their shoot

Suitable clothing: Choose outfits that suit your industry and personality. Subtle patterns and high-quality fabrics look particularly professional.
Accessories: Small details such as watches, glasses or jewellery can give your picture additional expressiveness.
The right preparation: Make sure you look well-groomed and have a good rest before the shoot.

Why your images are crucial

Professional photos are more than just a business card - they are a statement. As a Frankfurt photographer for the self-employed, we make sure that your pictures reflect exactly what you stand for. Whether in Frankfurt or Mallorca - we help you to put your brand and personality in the right light.

FAQs

Why should I invest in professional photos as a self-employed person?
Professional photos emphasise your expertise, strengthen your brand and create trust with your customers.
Which locations do you offer for photo shoots?
We work in Frankfurt am Main and Mallorca - two versatile locations that are ideal for business and lifestyle photography.
How do I prepare for a business photo shoot?
Choose suitable outfits, make sure you look smart and coordinate your ideas with us in advance.
How long does a photo shoot take?
Depending on the scope and type of shoot, an appointment usually takes between one and eight hours.
Are the images post-processed?
Yes, we edit all images professionally to achieve a perfect result that still looks natural and authentic.

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Employer branding photography: How you can strengthen your employer brand with images

In an increasingly digital and visual world, first impressions are often crucial. For companies that want to strengthen their employer brand, images are an indispensable tool. They tell stories, convey emotions and bring your brand to life. Team and workplace photos in particular can impress potential employees and make the corporate culture tangible. Read this article to find out why employer branding photography is so important and how you can make the best use of it.

Why are images so important for your employer brand?

1. images arouse emotions

A picture is worth a thousand words - and that's exactly what makes employer branding photography so effective. Potential employees get an immediate impression of your company through pictures. They can better imagine what it would be like to be part of your team.

2. visual content increases attention

Studies show that visual content on social media and career sites generates significantly more engagement than text-only content. Photos attract attention, increase the time spent on your website and increase the likelihood that applicants will share your content.

3. authenticity counts

At a time when transparency and authenticity are becoming increasingly important, professional but honest images can create trust. Employer branding photography shows your company as it really is - and applicants appreciate that.

Team photos: Your figurehead for potential employees

Team photos play a crucial role in employer branding photography. They show the people behind your company and convey a feeling of closeness and solidarity.

What makes a good team photo?

Authenticity: Show your team in natural, non-staged situations, e.g. when working together or during a break.
Diversity: Make sure that your team is represented in its diversity.
Emotions: Smiling faces and positive gestures create a pleasant working atmosphere.

Possible uses of team photos:

Career pages on the company website
Social media profiles (e.g. LinkedIn or Instagram)
Job advertisements
Employer branding campaigns

Tip: Update your team photos regularly to reflect the dynamics of your organisation.

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Workplace photos: Insight into your everyday life

In addition to team photos, images of the working environment are an important part of employer branding photography. They show potential employees where and how they could work.

What should you show with workplace photos?

Office design: Bright, inviting rooms, ergonomic workstations and modern technology.
Communal areas: Kitchens, lounges or meeting rooms that promote togetherness.
Special features: Special design elements, innovative work concepts or benefits such as fitness rooms.

Advantages of workplace photos:

They give applicants an insight into what to expect and reduce uncertainty.
They set your company apart from the competition by showing the special features of your environment.

Using employer branding photography for social media

Social media is one of the best platforms for sharing your employer branding images. Platforms such as LinkedIn, Instagram and Facebook offer you the opportunity to reach a broad target group and present your company in an authentic way.

How to use images effectively:

Behind-the-scenes footage: Show what it looks like behind the scenes.
Employee spotlights: Introduce team members regularly to build a personal bond.
Storytelling: Tell stories that are related to your company values.

Tip: Use hashtags such as #Teamwork, #Career or #EmployerBranding to increase the visibility of your posts.

The role of a professional photographer

Professional employer branding photography requires not only a good camera, but also experience and a trained eye. A photographer will help you to authentically showcase your corporate values and culture.

Advantages of a professional photographer:

He knows the right lighting and perspective to present your rooms and employees in the best possible light.
He ensures that the images have a uniform quality and aesthetic.
It helps you to develop creative and unique image concepts.

Tip: Choose a photographer who has experience in employer branding and is familiar with the requirements for corporate images.

Authenticity instead of perfection

Employer branding photography is not about staging perfection, but about portraying your company authentically. Applicants want to know what day-to-day work actually looks like. Photos that are too posed or idealised can quickly come across as untrustworthy.

How to stay authentic:

Take photos in real work situations.
Show real employees instead of models.
Capture moments that reflect the corporate culture.

Employer branding photography: sustainable benefits

With a well thought-out strategy in the area of employer branding photography, you can benefit in the long term. Professional and appealing images not only improve your public image, but also help to strengthen employee loyalty.

Long-term effects:

Increase in the number of applicants
Improving the image as an employer
Employees identify more strongly with the company

Conclusion: Images strengthen your employer brand

Employer branding photography is a powerful tool to present your company as an attractive employer. Team and workplace photos are more than just pretty pictures - they are a message that shows who you are and what you stand for. With authentic and professional images, you can impress potential employees and strengthen your brand in the long term.

FAQs

1 What is employer branding photography?

These are professional images that portray a company as an attractive employer. These include team photos, workplace photos and event photos.

2 Why are images important for employer branding?

Images convey emotions and give potential employees an insight into the corporate culture. They create trust and increase attractiveness.

3. where can I use employer branding images?

On career pages, social media, in job advertisements or employer branding campaigns.

4. should the images be professionally created?

Yes, a professional photographer ensures high quality and helps you to present the values of your company in the best possible way.

5. how often should images be updated?

It's best to do this regularly, about once a year, or when there are major changes in the team or the working environment.

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Mallorca in winter - the ideal place for peace, inspiration and photo shoots

For many, Mallorca is synonymous with sun, summer and beach holidays. But in winter, the island shows a completely different side: quiet, atmospheric and full of possibilities. Especially for photographers, entrepreneurs or artists who want to realise personal or professional projects, Mallorca offers unique conditions in winter. Whether for business portraits, sedcard shoots or simply for landscape shots - in my opinion, the island has something to offer everyone, especially in winter.

Why Mallorca in winter?

A winter with mild temperatures

While many parts of Europe are cold and uncomfortable in winter, Mallorca has mild temperatures between 10 and 20 degrees. It is often cool enough to feel comfortable in an elegant winter outfit, but still warm enough to be able to take outdoor photos.

Perfect conditions to live out your creativity

The empty island, the calm sea and clear light conditions provide an excellent backdrop for creative projects. There are no crowds, no disturbing background noises and no need to search for a parking space at the good spots - just nature and the opportunity to concentrate fully on your own project.

Photo shoots in winter:

Business photo shoots: personal branding on the island

A professional business photo shoot on Mallorca in winter not only offers unique images, but also an opportunity to get ahead of the competition. Entrepreneurs, freelancers and corporate influencers can perfectly showcase their personality and brand in an authentic Mediterranean setting.

Sedcard shoots: The best locations for models and actors

For models and actors, the sedcard is an indispensable tool. Mallorca offers a variety of locations in winter that will enhance any sedcard: from modern, urban backdrops in Palma to beautiful beaches and the Tramuntana mountains.

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The most beautiful locations for winter shoots on Mallorca

Palma de Mallorca:

Palma's old town impresses with its historic buildings, cobbled alleyways and hidden courtyards. Whether for business portraits or sedcard photos - the city offers countless opportunities to combine elegance and character in your shots.

The Serra de Tramuntana: pure nature

The Serra de Tramuntana, a UNESCO World Heritage Site, is a magical place, especially in winter. Mist, clear mountain air and dramatic views make the scenery unique. This is the perfect spot for outdoor enthusiasts!

Beaches like Es Trenc: peace and space

The kilometre-long sandy beach of Es Trenc is crowded in summer, but in winter it is almost yours alone. The unspoilt landscape and calm waters are ideal for minimalist, timeless pictures.

Why winter is ideal for shoots

The good light and the clear atmosphere

The low sun in winter provides a warm, soft light that photographers love. There are hardly any harsh shadows and the colours appear vibrant and harmonious. A wonderful atmosphere is created, especially in the early morning or late afternoon hours.

No crowds of tourists, more privacy

Places like Valldemossa, Deià or Cap Formentor are often very crowded in summer. In winter, you can work here in peace and quiet without having to worry about the crowds.

Pleasant temperatures for relaxed photo sessions

The moderate winter warmth enables longer shoots without exhaustion - for clients and photographers alike. Your make-up stays fresh and your styling is perfect.

Activities away from the camera: inspiration on Mallorca

Hiking and experiencing nature

The island offers numerous hiking trails that take you through idyllic landscapes. These breaks help you to recharge your batteries and find inspiration for upcoming projects.

Discover cultural highlights

Visit historical sights such as the Lluc Monastery or the Castell de Bellver to immerse yourself in the history of the island.

Mallorcan festivals and traditions

In winter, traditional festivals such as Sant Antoni or the Sant Sebastià celebrations take place. These cultural experiences not only offer inspiration, but also the opportunity to discover the authentic side of the island.

Tips for preparing a winter shoot

Choose the right clothing: Go for colours and materials that suit you and the current temperatures.
Customise styling: Natural make-up and light accessories such as scarves or hats add elegant accents.
Scout the location beforehand: Make sure that the locations for the shoot are accessible and easy to reach. Let us advise you here, we know the best spots on the island.

Accommodation and logistics

From charming boutique hotels in Palma to traditional fincas in the centre of the country, there are many options that are perfectly suited to the needs of photographers and clients.

Conclusion: Experience Mallorca in winter

Mallorca in winter is the ideal destination for business and sedcard shoots, creative projects and time out. The combination of a mild climate, great backdrops and a peaceful atmosphere makes the island unique. Whether for professional photos or simply for the soul - Mallorca in winter leaves lasting impressions. Personally, I find it even more beautiful in winter than in summer.

FAQs

Why are photo shoots in Mallorca in winter so special?
The good light, the peace and quiet and the variety of locations make winter the perfect time of year for shoots.
Which locations are best suited for business shoots?
Palma, the Serra de Tramuntana and Es Trenc, for example, offer excellent backdrops that reflect professionalism and personality. There are countless locations for photo shoots. We will be happy to advise you personally on your requirements.
How long should I plan for a winter shoot on Mallorca?
A weekend is often enough to use several locations and also enjoy the island. We usually plan an alternative day for your shoot in case of rain.
What clothing is ideal for sedcard shoots in winter?
Elegant, weather-appropriate outfits in warm colours are perfect. Scarves, hats or coats can be used as stylish accessories.

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SEO for beginners: Your easy entry into the world of search engine optimisation

Are you completely new to SEO and feel overwhelmed by all the technical terms and techniques? Don't worry, many people do - and that's exactly why you're here. SEO (search engine optimisation) is not as complicated for beginners as it often sounds. With a few basic steps, you can achieve your first successes and learn how to make your website visible in the long term. In this article, you will learn everything you need to know as an SEO beginner to get started - without frustration, but with clear goals.

What is SEO and why is it so important for beginners?

SEO stands for "Search Engine Optimisation" and describes the process of optimising websites for search engines such as Google. The aim is to appear as high up as possible in the search results and thus attract more visitors to the website.

Why is SEO so important?

Around 75 % of users click on the first three results on Google.
SEO is a cost-effective way to generate traffic without placing expensive adverts.
Even for beginners, SEO offers a long-term opportunity to build visibility and credibility.

The basics: How does SEO for beginners work?

1. find the right keywords

Keywords are the terms that users search for when they want to solve a problem or need a service. For beginners, it is important to work specifically with keywords that can realistically be ranked.

Short-tail vs. long-tail keywords:
While short-tail keywords such as "SEO" are extremely competitive, long-tail keywords such as "SEO tips for beginners" offer better chances of becoming visible.
Tools for keyword research:
Use free tools such as Ubersuggest, Seobility or the Google Keyword Planner to find keywords that match your topic.

2. create content that convinces

Content is the centrepiece of any SEO strategy. As a beginner, you should make sure to write content that is both informative and well-structured.

Place your main keyword in the title, in the introduction and in one or two subheadings.
Write texts for people, not just for search engines. Your readers should feel the added value of your content.

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Technical SEO for beginners: Don't be afraid of technology

Even though technical aspects of SEO can seem intimidating, there are some simple steps that any beginner can implement:

Fast loading times: Use tools such as Google PageSpeed Insights to check and optimise the loading speed of your website. Compress images and activate a caching plugin.
Mobile optimisation: Your website should work just as well on smartphones as it does on a desktop. Responsive designs are a must.
Secure connection: An SSL certificate (recognisable by "https://") is indispensable today, as it is valued by search engines and users as a security feature.

Common mistakes made by SEO beginners and how to avoid them

1. keyword stuffing

Excessive repetition of a keyword is penalised by Google. Place your keyword strategically and use synonyms to make your text more natural.

2. duplicate content

Duplicate content, i.e. identical content on several pages, can lead to Google not knowing which page should be prioritised. Create unique content for each page of your website.

3. impatience

SEO is a process that takes time. If you want to see results, you need to continuously work on your website.

SEO strategies for beginners: simple and effective

1. use SEO plugins

If you work with WordPress, plugins such as Yoast SEO or Rank Math will make it easier for you to get started. They help you to create meta titles and descriptions, place keywords and improve the readability of your content.

2. create a blog

A blog is a great way to regularly publish fresh content. Write about topics that interest your target group and make targeted use of your keywords.
Example: A blog post with the title "The best SEO tips for beginners" not only shows your expertise, but also gets you higher up for search queries such as "SEO beginner".

3. internal and external links

Internal links: Link to other content on your website in your texts. This strengthens the structure and helps Google to understand your site better.
External links: Link to trustworthy sources to increase the credibility of your content.

Why SEO for beginners is not rocket science

SEO may seem complicated at first glance, but the basics are easy to understand and implement. Once you have familiarised yourself with the most important elements, you can make further optimisations step by step.

Remember: It's not about doing everything perfectly straight away, but about continuously improving. Every little step forward brings you closer to your goal of being visible and successful online.

Your next step: learning SEO made easy

Are you ready to master SEO and take your website to the next level? In my "SEO for beginners" course, I'll show you step by step how to:

Find and use the right keywords.
Create content that both readers and search engines love.
Make technical SEO adjustments without being an expert.

As a beginner, you can achieve more with SEO than you think. With the right tools, a clear strategy and a little patience, you can lay the foundation for long-term success. Start now and see for yourself how SEO can help you achieve your goals!

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More from us

You can find more business images and advertising shots in our detailed Portfolio.

Portfolio

Author: Leandra Weber

Professional photos for Instagram & LinkedIn: Your photographer for social media!

Photographer for social media: Professional photos for social networks

Why professional social media photos are important

Advantages of a professional photographer for social media

1. quality that convinces

2. time saving

3. emphasise brand identity

Areas of application for professional social media photography

Instagram: Telling visual stories

LinkedIn: Making expertise visible

Facebook & Co.: Presenting diversity

How does a photo shoot for social media work?

1. consulting and concept development

2. the shooting

3. image processing

Tips for preparing for your shoot

Why you should work with me as a social media photographer

About me: Your photographer for social media

Frequently asked questions (FAQ)

More from us

Why personal branding is so crucial

Why personal branding is so crucial

What exactly is personal branding photography?

The connection between personality and brand

Why professional images are indispensable

The advantages of a personal brand photographer

Authenticity creates trust

Consistency in your brand communication

Time and cost savings

My approach: How I work as a personal brand photographer

Getting to know each other personally and concept development

Shooting planning and styling

The photo shoot: focus on authenticity

Post-processing and final handover

How personal branding photography promotes your brand

Increase visibility and recognition

Build trust and sympathy

Reinforce your message visually

Who is personal branding photography suitable for?

5 tips for a successful personal branding shoot

Frequently asked questions about personal branding photography

What does a shoot cost?

How long does a photo shoot take?

What if I have no experience in front of the camera?

Can I use the images for different platforms?

What if I don't have a suitable location?

Your brand deserves professional images

More from us

Content production that turns followers into customers

Content production that turns followers into customers

What is content production?

Why is content production important?

Formats at a glance

The content production process - step by step

Tips for successful content production

Do you need help with content production?

More from us

Social media content ideas for companies: The 10 best tips for more reach

Social media content ideas for companies: Our 10 best tips for more reach

1. team introductions: Show the people behind the brand

This is how you implement it:

2 Behind the scenes: A look behind the scenes

Ideas for behind-the-scenes content:

3. products in action: show how your offers are used

Possible contents:

4. customer and success stories: Your brand in action

This is how you implement it:

5.

Social media content ideas companies: Events and highlights

This is how you can set the scene for events:

6. tutorials and tips: Share your knowledge

Possible formats:

7. before and after posts: Show transformations

Examples:

8. public holidays and seasonal campaigns

Ideas:

9. storytelling: tell the story of your brand

This is how it works:

10. interactive content: Involve your community