Personal branding shoot
Personal branding is an unbeatable marketing tool across all industries. However, the term now goes far beyond a stylish logo or an appealing website. Personal branding is the art of positioning yourself as the face of a brand, presenting yourself authentically and consistently and thus establishing an emotional connection with your audience. It's about defining personality, values and visions and staging them in a targeted way. As a business and brand photographer, the personal branding shoot with Selina Lehmann was one of many, but one that left a lasting impression.
There's a lot to tell about Selina. But before I reveal how Selina built the biggest Mallorca account on Instagram, let's take a look at personal branding. I'll also explain why a personal branding shoot is more important today than ever.
What is personal branding?
Personal branding is the targeted development and marketing of one's own personality as the main component of a brand. Individual skills and experience are emphasised as a unique selling point in order to build a unique identity online. The aim is to skilfully communicate individual values, achievements and visions using images, video and text in order to increase reach and achieve professional or personal goals.
In an increasingly digitalised world, in which social media dominate our everyday lives and competition on the labour market is constantly growing, individuality is becoming an increasingly important factor. There are thousands of people offering the same or a similar service. A particular service is no longer unique, but widely available. The only thing that makes the offer unique is the person behind it. Whether freelancer, entrepreneur or artist - a strong personal brand makes the decisive difference between success and failure.
Moreover, personal branding is much more than that: it is a tool for self-development and self-realisation. By consciously examining your own identity, strengths and weaknesses, you learn to optimise business processes and work more effectively in the long term.
Personal branding shoot on Mallorca
Mallorca, the beautiful island in the Mediterranean that I call my second home, is the perfect place for a personal branding shoot. Here I was able to work with Selina Lehmann, who shares the same passion for this Mediterranean spot. Selina is slowly but surely turning this passion into her profession as an influencer. Together we created images for her personal brand. With every personal branding shoot, I also learn something from my clients. And when it comes to personal branding, Selina has a lot to teach us.
In Mallorca, one of the most sought-after destinations in the Mediterranean, the diversity of culture, companies and lifestyles come together, opening up unique opportunities to create a strong personal brand. In this context, personal branding becomes a decisive factor for individual success and professional development.
Mallorca's picturesque backdrops, vibrant cities and diverse industries create an inspiring stage for the development of individual talents and the ambitions that go with them.
- Cultural dynamics and diversity: Mallorca is and always has been a melting pot of different cultures and nationalities. Personal branding makes it possible to position yourself internationally within this cultural diversity.
- Tourism sector as an opportunity: Mallorca is also an important tourism hotspot due to its beautiful landscape and comes with a certain reputation. Images from a personal branding shoot on Mallorca embody the Mediterranean dream of many holidaymakers, evoke positive emotions and thus increase engagement.
- International networking: The island is not only a place for local companies, but also attracts international investors and professionals. A well-established personal brand makes it possible to position yourself in a global network and utilise the international opportunities that Mallorca offers.
Selina Lehmann - the influencer who lives and loves Mallorca
Selina Lehmann, 1992 in Augsburg in Bavaria born, has made a name for herself with her Instagram profile @mallorcaornowhere and @selinamariaangelina has developed into a prominent influencer on Mallorca. At the age of 16, she moved from Germany to the sun-kissed island together with her parents and four brothers. The move initially took her to Puerto Cristo, but she later found her home in Santa Ponsa.
Selina came to the island 16 years ago with no knowledge of Spanish. Her experiences on Mallorca have not only taken her through various jobs such as waitress, shop assistant and receptionist, where she was able to perfect her Spanish, but also through the ups and downs of life on Mallorca. Her unique background and authentic presence make her an inspiring personality who not only entertains her community, but also provides them with in-depth information and special insights.
Ihren beruflichen Weg ebnete sie nach vielen Jobs in verschiedenen Branchen mit einem Studium im Bereich Online Marketing. Derzeit arbeitet die 32-jährige als Marketing Managerin bei einer internationalen Versicherungsagentur. Neben ihrer Haupttätigkeit widmet sie sich mit Leidenschaft und Engagement dem Aufbau ihres Instagram-Kanals, der unter dem Namen “mallorcaornowhere ” seit 2018 kontinuierlich wächst und mittlerweile über 190.000 Follower begeistert.
Selina's content
Selina's content focuses on the beauty and secrets of the island of Mallorca. Her channel has an international focus, with holidaymakers and expats being her main target group. As a bar and restaurant tester and hotel tester, her aim is to offer her followers real added value. She negotiates special offers for her community and provides tips and impressions that go far beyond the usual tourist routes. With the clear goal of monetising her account and making a living from it in the long term, Selina Lehmann focuses on authenticity and a personal connection to her followers. As a young mother of a child who was only born last year, she also shows the facets of island life with a family.
Selina is currently working on updating her comprehensive Mallorca guide, which contains over 180 pages of insider tips and information from 18 years of Mallorca experience. The publication of this guide not only demonstrates her deep connection to the island, but also her expertise in the field of travel and lifestyle.
The shoot with Selina
Selina and I worked together on two different days and created exciting content for her two Instagram accounts. The first shoot took place in Valldemossa and Deia. For the second shoot, we first travelled to her hometown of Santa Ponsa. Then we took pictures at the Islas Malgrats at sunset, which are characterised by the typical warm light of Mallorca. Selina's sunny personality, with which she inspires and delights her followers, was captured perfectly in the pictures. This is exactly the part of her personal branding that makes her so distinctive. Selina inspires with her authentic enthusiasm for the beauty of Mallorca - a passion that we both definitely share.
Does your personal brand need support with high-quality content? Together we will realise the vision of your own brand. There are still a few spots for personal branding shoots on Mallorca this year. I look forward to hearing from you for our joint project.
More from me
You can find more business pictures and advertising shots that go beyond my work as a portrait photographer in the detailed Portfolio.